ClearVoice

JULY 9, 2020

People are discovering the potential of owning freelance businesses, and companies are recognizing the power of hiring a nimble team of experts. Well, it’s a term created by the Head of Content for ClearVoice, Justin Mckinley , that speaks to the prevalent practice of collaboration among freelance business owners.

Social Media 110

Social Media Media Cost per Acquisition Paid Social Agency 110

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals.

Social Media 82

Social Media Work Management Marketing Management Campaigns 82

Inbox Insight

APRIL 11, 2022

They understand the finer detail when it comes to B2B multi channel marketing and provide best practice insight into the core components of multi channel strategy, common hurdles and key optimization tips. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. See how many conversions have direct, email, or organic search touchpoints after a visit to a paid search landing page?

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Sprout Social

FEBRUARY 24, 2022

Now, in some fields at least, there’s more room for creativity and personality in these one-sheeters—cue a collective sigh of relief for anyone creating a social media resume. When it comes to the bustling field of social media, it pays to stand out. The do’s of a social media resume.

Social Media 102

Social Media Template Media Cross-Selling 102

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! What Are Attribution Models?

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Sprout Social

SEPTEMBER 28, 2016

Marketing professionals can agree on one thing–we live in an industry that’s constantly changing. Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content.

Paid Content 97

Paid Content Social Media Paid Social Agency Media 97

Martech Advisor

SEPTEMBER 27, 2019

Mismanaged customer analytics implementations are doomed to failure. Prepping for a highly complex project such as a customer analytics implementation is high-stakes. Also Read: Clean-Up Time: Eliminating Data Pollution in the Marketing Organization. Marketing data is always fluid. First things first though.

Analytics 61

Analytics Paid Social Agency Work Management Deliverability 61

Digilant

FEBRUARY 23, 2021

This shopping strategy spans both digital and brick-and-mortar channels, to add complexity to advertisers’ situations. These varying shopping journeys have all but solidified the necessity for advertisers to embrace omnichannel marketing campaigns. What is Omnichannel Marketing? increase in revenue, year-over-year.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Campaigns 52

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. When done right, PPC can earn you quality leads.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

nDash

FEBRUARY 17, 2019

There are so many marketing conferences to choose from in 2019! B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. The B2B Marketing Exchange covers all areas in – you guessed it – B2B marketing.

Conference 94

Conference Planning Content Marketing Content 94

Brandwatch Marketing

SEPTEMBER 21, 2022

From the smallest independent store to the largest multi-national brand, every business knows they need to be on social media. Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. Inbuilt Social Media Analytics Tools.

Paid Social Agency 98

Paid Social Agency Social Media Analytics Tools 98

QuanticMind

SEPTEMBER 27, 2016

We close out a jam-packed Day 1 at SMX East 2016 with a variety of SEM insights from every corner of the paid search strategy playbook. The 2016 Search Marketing Expo is underway in New York City, offering a snapshot of digital advertising trends in paid search engine marketing.

SEM 40

SEM Paid Search Agency Adwords Ads 40

Parse.ly

APRIL 7, 2022

For a marketer in today’s ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you’re part of a savvy duo: You need to create marketing videos if you plan to stand out. Assemble an effective video content marketing tool stack to save time.

Resources 52

Resources Video Marketing Planning Work Management 52

TrustRadius Marketing

SEPTEMBER 8, 2022

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. You can use these tools to gather a wide variety of insights from your social pages. You can also expect more real-time analytics and reporting capabilities.

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

Brandwatch Marketing

FEBRUARY 2, 2019

From the smallest independent store to the largest multi-national brand, every business knows they need to be on social media. Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. Inbuilt Social Media Analytics Tools.

Paid Social Agency 105

Paid Social Agency Social Media Analytics Tools 105

Vidyard

FEBRUARY 4, 2020

As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Contents 1. There’s a good reason why 56% of companies have already invested in webinars. Webinars rank among the most useful content formats.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

FEBRUARY 4, 2020

As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Contents 1. There’s a good reason why 51% of companies have already invested in webinars. Webinars rank among the most useful content formats.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Biznology

JANUARY 12, 2021

As part of his project, he told me, he was interviewing experts from a variety of companies – from small mom and pops to huge companies like ours. The conversation got me thinking… regardless of the size of your business, there are some basic social media governance principles that every business should consider.

Paid Social Agency 118

Paid Social Agency Paid Search Agency Social Media Enterprise Management 118

MKT1

JANUARY 5, 2023

Startups waste way too much money hiring contractors for all the wrong things, mismanaging agencies, placing blame on agencies when the issue is the startup’s own strategy, and leaving contractors to fend for themselves.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 52

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. However, this is a mistake, as startups and mature companies have very different goals and priorities. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. However, this is a mistake, as startups and mature companies have very different goals and priorities. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Martech Advisor

OCTOBER 17, 2019

This article by Greg Dolan, co-founder & CEO, Keen Decision Systems, explores the strategies and technologies that marketers should prioritize to ensure their data and decisions can bridge the marketing proof gap and demonstrate true financial value. Learn More: 6 Ingredients for a Successful Customer Analytics Implementation.

Enterprise Management 43

Enterprise Management Planning Multi-Channel Marketing Management 43

Unbounce

MAY 24, 2021

It’s formatted nicely, you have persuasive calls to action (CTAs) throughout, and you’ve even included visuals that act as social proof (you marketing genius, you). You need to mix up your marketing and put that content to work. . billion searches. billion searches. seconds consuming written content. .

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Directive Agency

SEPTEMBER 26, 2023

There are a ton of marketing agencies out there claiming they can do it all. If you’re serious about crushing your growth goals, you need a specialized performance agency. This article dives into the must-have qualities of a top-notch performance marketing agency that have been around for 10+ years.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Paid Content 52

Directive Agency

SEPTEMBER 26, 2023

There are a ton of marketing agencies out there claiming they can do it all. If you’re serious about crushing your growth goals, you need a specialized performance agency. This article dives into the must-have qualities of a top-notch performance marketing agency. What are Performance Marketing Agencies?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

TrustRadius Marketing

MAY 17, 2022

No matter what industry you’re in, your target customers are on social media, and they want to see you there too. People spend a lot of time on social media, including the time they spend researching and engaging with brands. You want your business to be in front of them frequently while they’re browsing social platforms.

Social Media 52

Social Media Social Marketing Marketing & Strategy Marketing Strategy 52

Contently

NOVEMBER 13, 2018

Last week, I hosted a webinar with Henry Bruce, Contently’s SVP of marketing, to present our new content maturity model. So for this month’s Ask a Content Strategist column, I thought I’d dive into some of the best questions that went unanswered. More content. This is essentially the 80/20 rule.

Lead Ranking 166

Lead Ranking Classified Ads Lead Scoring Content 166

Single Grain

FEBRUARY 22, 2023

If you’re not using influencer marketing tools to boost brand visibility, drive traffic and increase sales, you’re missing out on one of the most effective and affordable marketing channels available to you. Influencer marketing routinely enjoys an ROI of up to 11X.

Budget Programs 64

Budget Programs Enterprise Management Work Management Tools 64

Huptech Web

JULY 7, 2022

billion people expected to make online purchases in 2023— you should chart out an online path so that everyone throngs to your store, and you get to capture a considerable market pie. You should have a B2B eCommerce platform to increase your reach in a particular demographic using other established companies in the locale.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

Lead Liaison

MARCH 7, 2018

To watch “PPC and Marketing Automation” in its entirety, click here. Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. Presenters.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

EveryoneSocial

FEBRUARY 26, 2018

The goal of any employee advocacy program is to better leverage the social networks of employees, both for the benefit of the company they work for and the employees themselves. Sounds like something every company should support and be engaged in doing, don’t you think? Why it Matters for Your Company.

Paid Content 75

Paid Content Work Management Marketing Management Paid Search Agency 75

Oktopost

JUNE 9, 2020

Table of Contents. Employee advocacy is the promotion of a company by its employees. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. What is Employee Advocacy.

Sales Management 144

Sales Management Practices Best Practices B2B 144

Inbox Insight

MARCH 20, 2023

With the explosion of social media, SaaS platforms and online tools, B2B companies suddenly find themselves able to craft effective and wide-reaching strategies. That’s the content platform that we run. And it seems that B2B marketers agree with Mr. Daugherty. I’m Head of Product at Inbox Insight.

Demand Generation 59

Demand Generation Demand Generation Agencies Demand Ideal Customer Profiles 59

Convert

OCTOBER 27, 2021

Is your marketing not performing how you want it to? Or maybe you have a budget for ads, but you’re struggling with paid traffic as the competition for ad space rises and you’re finding it harder and harder to compete? You can learn to make your marketing far more effective by improving it with A/B testing!

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362