Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. We’re now processing all of that knowledge and creating digital experiences that have learnings and insight from those events built into the strategy.

Digital Transformation 355

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 355

Biznology

DECEMBER 29, 2017

Predictive analytics becomes an essential tool in B2B. The marketing buzzword of the year, artificial intelligence will in 2018 prove its value in speeding up data processing and applying machine learning to digital advertising, predictive analytics, responsive websites, chatbots, and all manner of customer management.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. The report highlights new marketing strategies, predictive analytics, marketing automation tools and content messaging. In the existing model of the B2B lead-to-revenue flow, marketing is responsible for everything up to and including the lead qualification process but nothing after.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Zoominfo

DECEMBER 20, 2021

With conversational marketing, sellers and buyers can exchange content and critical information at the right moment, accelerating the customer journey. According to Forrester , B2B marketers and sellers are now responding by “finding new ways of leveraging conversational interactions to attract, engage, and enable buyers.”

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Leadspace

MARCH 1, 2022

In finding a CDP solution with a product vision in line with your organization, consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. We’re proud to say that Forrester differentiated Leadspace as a leader in Product Vision.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Leadspace

MARCH 1, 2022

In finding a CDP solution with a product vision in line with your organization, consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. We’re proud to say that Forrester differentiated Leadspace as a leader in Product Vision.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Seismic

NOVEMBER 2, 2023

These respondents represent organizations where sales enablement technology is widely adopted, with some in the exploration phase of AI adoption and many having already incorporated AI into their enablement processes with positive outcomes. Here are the top three findings.

Marketing Analytics Tools 98

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 98

KoMarketing Associates

MAY 23, 2018

Although B2B marketers have an abundance of data at their fingertips, new research shows that they are not turning to this information to make informed decisions. In addition, 48 percent of B2B marketers are making decisions based on intuition or personal/company experience, rather than quantitative information and analysis.

B2B Marketing 149

B2B Marketing B2B Advertising Agencies Forrester 149

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Marketers can accelerate deal velocity by influencing the buyers with significant involvement in the decision-making process.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Marketers can accelerate deal velocity by influencing the buyers with significant involvement in the decision-making process.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Only B2B

FEBRUARY 6, 2024

First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals. CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

The Point

OCTOBER 29, 2014

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud. Why do you think analytics is suddenly such a hot topic? (BK)

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

Only B2B

APRIL 10, 2024

Many marketers view MQL as flawed because less than 1% of these leads typically reach the final stage of the buying process, and even then, there’s no guarantee they’ll convert. Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

SpotMe Blog

JULY 21, 2023

With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. Event registration software allows attendees to sign up for your event and enter their personal information. Event registration software.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Computer Market Research

MARCH 20, 2018

How Channel Data Analytics Solutions Can Help Improve Operation, Performance, and ROI. For vendors who sell products through their own sales department or networks of distributors and resellers, channel data analytics define and consolidate nearly all information guiding business decision making. Source: Forrester Research.

Sales Management 60

Sales Management POS Advertising Channels Work Management 60

KoMarketing Associates

FEBRUARY 13, 2020

However, many marketers still struggle to harness the power of analytics. Nearly 47% of marketers claim that their information is siloed and difficult to access. The key is making sure that each and every interaction is valuable and relevant by providing your audience with helpful information. Align content and sales.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Martech

MARCH 30, 2023

It happens less today than in the past, thanks to the readily available data we can pull from platforms like Google Analytics. How are they accessing information from those sites in terms of device and platform used? Buyer’s journey : This is the process they use to make a buying decision. Where are they in the world?

Conversion 131

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 131

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. Repetitive tasks often consume a significant chunk of time and resources that can drain your team’s time, leading to errors, fatigue, and inconsistency.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Make sure they’re informed by market trajectories, strategic goals, resource constraints—and most importantly—customer feedback. Content plans should always be informed by research.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Martech

NOVEMBER 11, 2022

Processing. The pet product retailer Chewy, for instance, creates YouTube videos called Chewtorials that combine practical information with product tie-ins. Marketers can use email in any number of ways, but the key lies in delivering relevant, personalized information. Get MarTech! In your inbox. A word about Amazon.

Digital Asset Management 116

Digital Asset Management Work Management Marketing Management Digital Experience Platform 116

Martech

AUGUST 30, 2022

Read next: What is customer journey analytics? They know what an online check-out should be like; they have researched business purchases; they have gone through the process of signing up for a new bank account online, etc. Customer journey analytics: A snapshot. Customer journey analytics tools do just that. What it is.

Touchpoints 102

Touchpoints Gartner Word of Mouth Loyalty 102

PathFactory

MAY 31, 2021

They’re looking for extremely specific information to help them make complex buying decisions. Content intelligence is all about turning content into a data set that can be converted into insights, personalization, and performance analytics. Instead, we’re talking: Natural language processing (NLP). Machine learning.

Marketing AI 59

Marketing AI Demand Forrester B2B 59

ClearVoice

JULY 7, 2023

Understanding your buyer’s journey and pain points can help expedite the sales process and find new customers. Learn how to leverage data and analytics to shape and optimize your buyer’s journey. The customer journey is the process every buyer goes through before choosing a product or service.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Martech

JULY 14, 2022

For some time, B2B buyers have conducted substantial research online before talking to a salesperson, and the vast amount of information available to buyers has given them an upper hand. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021.

Account Based Marketing 120

Account Based Marketing Enterprise Management Work Management Marketing Management 120

Martech

JULY 29, 2022

There are a range of ABM technology solutions available to support this strategy, but selecting and implementing one can be a fraught and expensive process. Decide whether or not you need to engage in a formal RFI/RFP process. Does the tool provide real-time analytics? How easy was the set-up process and how long?

Enterprise Management 104

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 104

Only B2B

MARCH 6, 2024

Understanding the lead generation vs lead qualification is crucial to smoothen your sales process and maximize conversions. It includes -aiming to raise brand awareness, generate initial engagement, and capture contact information that allows for further nurturing.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

SpotMe Blog

JULY 28, 2023

You want an onsite event technology solution that streamlines the event planning process, provides a smooth and engaging experience for attendees, and gives you valuable insights to improve future events. But with so many options on the market, how do you determine which onsite event management software is the best fit for your needs?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. CMOs looking for sustainable growth need to stop chasing the next great thing in analytics. REI , for example, incorporates conservationism into its core business processes. The Case for Purposeful Branding.

Brand Identity 168

Brand Identity Branding Advertising Agencies Paid Search Agency 168

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Think about that: just two out of 10 marketing leaders are making a solid connection between marketing activity and profitable growth and in that process, communicating the ROI of their salary. Given this information, perhaps the limited incumbency of CMOs isn’t that surprising. Source: Lori Wizdo, Forrester Research.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses. How Emotional Analytics can be measured.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Martech

FEBRUARY 17, 2022

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I With B2B sales processes becoming digitized, many businesses aren’t far behind what airlines have been doing for so long, Bruno said. The company started out some 30 years ago helping airlines with dynamic pricing.

Top of Funnel 96

Top of Funnel B2B Forrester B2B Sales 96

Martech

MAY 23, 2023

Marketing leaders must hone their ability to address complex problems and make informed decisions. Mitigating risks of business processes across the organization. Simply communicating about the MQL to SQL process between teams. Dig deeper: Rethinking the marketing planning process for an agile world 2.

Planning 113

Planning Allocation Work Management Marketing Management 113

ANNUITAS

DECEMBER 11, 2023

ANNUITAS Conversation Track Architecture and ANNUITAS Demand Process are critical foundations for strategic go-to-market and thus for ‘strategic AI in go-to-market’ in 2024. It defines their customer journey through the lens of the information requests, the stakeholder and engagement channel interactions and the buying phases.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Only B2B

SEPTEMBER 21, 2023

Must Read: Revolutionizing Lead Generation with Automated Lead Qualification: A Data-Driven Guide Understanding Lead Scoring Lead scoring is grounded in data and analytics. Marketing Automation Benefits : According to Forrester Research , companies using marketing automation can experience a 10% increase in revenue in as little as 6-9 months.

Lead Ranking 62

Lead Ranking Lead Scoring Conversion Rate Sales Qualified Leads 62

Vidyard

DECEMBER 19, 2017

. “Millennials Show A Strong Preference For Short Videos, Compared With Other Generations Of Workers” – A Blueprint For Successful B2B Video Marketing -Forrester. “There’s no place to hide with video; it forces your messaging process to be compelling and to the point.”

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

Martech

SEPTEMBER 29, 2023

The big advantage for marketers is easy access to third-party data in real-time (Snowflake partners with over 100 data providers) and convenient tools for marketing execution and analytics. Easy video edits: As video continues to grow as a key tool in B2B communications, we all find ourselves editing like mad — and going mad in the process.

Marketing Automation Services 91

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 91

ClickZ

JANUARY 15, 2021

Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. Jivox has been recognized by Forrester as a leader in creative advertising technologies. Customer journey optimization.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114