Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

SmartBug Media

FEBRUARY 12, 2021

You know effective marketing relies on delivering personalized messages to the right audience, but what happens when your organization has complicated workflows or international divisions? If this is you, Marketo Workspaces could be a lifesaver. What are Marketo Workspaces? Why do marketers need Marketo Workspaces?

Marketo 64

Marketo Landing Pages Cross-Selling Marketing Automation Services 64

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. We’re thrilled to partner with Adobe to bring video hosting and analytics to organizations of every size that depend on Marketo Engage.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

Leadspace

SEPTEMBER 15, 2016

Exciting news this week from Marketo for all you account-based marketing buffs out there. The marketing automation giant officially launched Marketo ABM on Tuesday, four months after it was first announced. This partnership underlines the many advantages predictive analytics provides for account-based marketing.

Account Based Marketing 48

Account Based Marketing ABM Marketo Analytics 48

Oktopost

SEPTEMBER 9, 2019

Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Marketo always finds a way to take partner events to a new level.

Marketing Automation Services 77

Marketing Automation Services Marketo Enterprise Management Work Management 77

SmartBug Media

DECEMBER 29, 2020

If you’re struggling to make the most of your Marketo account, your desire to move to HubSpot can feel even more prevalent—and more desperate. However, some companies are better off staying with Marketo. As far as marketing automation platforms go, Marketo is no slouch. Marketo Might Be. Why Switch? Rebuilding Takes Time.

Marketo 59

Marketo Hubspot Marketing Automation Services Advertising Agencies 59

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. Like my competitors, I too struggled with building effective reporting for marketers. Here’s why: It’s complex and hard to get right.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

FunnelEnvy

MARCH 4, 2020

For many organizations, Marketo serves as the real-time customer database for marketing. While CDPs are becoming more popular in organizations of late, more often than not the latest and greatest profile and segmentation data still lives in marketo. 3 Ways to Use Marketo to Drive Site Personalization.

Marketo 52

Marketo Personalization Marketing Qualified Leads MQL 52

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. Let’s dig in to these new and advanced features. conversations to date.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Adobe Experience Cloud Blog

JANUARY 31, 2020

The truth is, if we’re not clear about what it means to take full advantage of modern analytics, technology, and data, we’re going to derail our own efforts to become truly data-driven organizations. You may use campaign tracking, website tracking, tag management, Web analytics, data lakes, or a data warehouse.

Marketing Strategy 161

Marketing Strategy Marketing & Strategy Effectiveness Ad Building 161

ANNUITAS

APRIL 14, 2015

I ran into an old acquaintance at the Marketo Summit here in San Francisco, and as we were catching up on our old CEO I mentioned how much I will always appreciate the fact that he invested in training and professional development for me, as it was that training which really empowered me to grow and mature as a marketer.

Marketo 100

Marketo Class Training Budget Programs 100

Adobe Experience Cloud Blog

MARCH 11, 2019

Today’s analytics platforms can go a long way toward delivering stronger ROI and marketing attribution. Social media analytics aren’t a silver bullet, though. Social media analytics at every stage. Thankfully, as platforms have evolved, so have the tools we use to analyze our social media marketing campaigns.

Marketing Attribution 132

Marketing Attribution Top of Funnel Multi-Touch Attribution Social Media 132

Valasys

MAY 16, 2019

Atomic Reach, the leading content intelligence platform announced on May 16 th 2019 its integration with LaunchPoint by Marketo, an Adobe company. The companies, as a team, are making the best use of artificial intelligence (AI) so as to help marketers optimize and personalize email content at scale. About Atomic Reach.

Marketo 53

Marketo Email Marketing Optimization Paid Search Agency 53

Vidyard

MARCH 23, 2021

If your CEO was to suddenly ask which videos have been the most effective—which ones you should continue making—how would you answer? Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. That’s all terrific. But how do you know whether it’s, you know, working?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

SmartBug Media

OCTOBER 28, 2020

Once you have data streaming in, you can utilize multi-touch attribution tools, customer journeys, segmentation, and a good deal of analytics. Salesforce, HubSpot, Marketo, Bombara, and so forth) and can be used by marketing and sales to fuel your marketing campaigns, sales outreach, customer retention, and more.

Multi-Touch Attribution 105

Multi-Touch Attribution Enterprise Management Tools Multi-Channel 105

The Effective Marketer

APRIL 19, 2012

If before marketers had the challenging job of gathering data to analyze campaign effectiveness, now the opposite might be true. Email marketing, marketing automation, web analytics, CRM, and the myriad of software now permeating marketing organizations gives us more data than we can process in a timely fashion. And it is spot on.

Effectiveness 100

Effectiveness Allocation Marketing Analytics Tools Marketing Management 100

Adobe Experience Cloud Blog

MAY 11, 2017

Audience analytics such as gender, location, ethnicity and interests allow brands to efficiently activate influencers with a following that aligns with the target demographic—leading to significantly better engagement and conversion rates. How are you building measurement and data into your influencer marketing programs?

Effectiveness 134

Effectiveness Advertising Agencies Thought Leadership Paid Search Agency 134

Adobe Experience Cloud Blog

AUGUST 15, 2018

As marketers, we talk about analytics and lead generation all the time. And how will prescriptive analytics guide lead generation in the coming years? Lead generation is “the process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline,” according to Marketo.

Lead Gen 92

Lead Gen Analytics Leads Lead 92

Convince & Convert

FEBRUARY 20, 2015

Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost ( Marketo ). For the truly skeptical—or just plain analytical—hard numbers can help. At Marketo, we have found that some buyer lifecycles can last longer than two years.

Lead Nurturing 166

Lead Nurturing Lead Scoring Lead Ranking Leads 166

Engagio

SEPTEMBER 29, 2023

So, which approach is more effective? In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects. Enhanced Analytics : Automated systems provide detailed metrics on email performance, enabling continuous optimization.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

The Point

JUNE 25, 2019

Fortunately, there are now some excellent third-party reporting, analytics and attribution tools that can help marketers get closer to attribution nirvana. Depending on the marketing automation platform (MAP) you use, this might be captured in different ways (for example: Pardot campaigns, Marketo acquisition programs).

Marketing Attribution 242

Marketing Attribution Work Management Marketing Management Marketing Automation Services 242

Martech

MARCH 28, 2024

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). Seedtag’s Contextual TV is an AI-driven advertising solution for connected TV (CTV) that aims to enhance ad strategies and campaigns with privacy compliance and effective targeting.

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

Leadspace

MAY 9, 2016

When I looked at the agenda for the 2016 Marketo Marketing Nation Summit, it got me thinking about the future of data, lead generation and the evolution of B2B marketing. So why aren’t more people talking about B2B data at Marketo Marketing Nation? What message and channel will be most effective in reaching them?

Marketo 48

Marketo B2B Marketing Enterprise Management Planning 48

Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 But Marketo itself says the reported figures are indeed active clients and I've no basis to doubt them.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Scoop.it

OCTOBER 5, 2023

But what is a substitute for the old-good (yet no longer effective) marketing tactics? Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation. You can use data and analytics to spot your target accounts and personalize your marketing messages.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

SalesIntel

DECEMBER 6, 2023

These tools can help sales teams to be more efficient and effective in their work, allowing them to close more deals and increase revenue. These tools can also help sales teams prioritize leads and streamline communication with prospects and customers, leading to more effective and efficient sales efforts. of the effectiveness drain.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Keyword rankings.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Keyword rankings.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. But it’s usually done to scrutinize one or more of these issues: Efficiency: Monitor the effectiveness of your campaigns in terms of email opens, click-through, or ROI.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Only B2B

MARCH 13, 2024

Content syndication tools like social media marketing, email campaigns, and analytics platforms all play a role. This helps you understand how effectively your content is converting website visitors into potential customers. Additionally, Google Analytics remains a cornerstone for website traffic analysis.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Zoominfo

APRIL 29, 2022

However, some common responsibilities include resolving issues in the data quality management process, maintaining company standards for data quality, and being an effective communicator about the importance of quality data. The data quality manager also provides insight into how much work can effectively be completed within one work shift.

Work Management 130

Work Management Marketing Management Marketing Automation Services Zoominfo 130

Top Rank Marketing

NOVEMBER 13, 2023

Demonstrating your expertise via content marketing is one of the most effective ways to show your brand walks the walks, and can solve problems for your customers. Putting a piece of premium content, such as eBooks, whitepapers, and webinars, behind a lead gen form can be an effective way to entice readers to share their details with you.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

ANNUITAS

MAY 31, 2023

” Miller argued that the traditional B2B marketing playbook is no longer effective in today’s digital age — a provocative statement coming from one of the founders of Marketo. Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.”

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

Heinz Marketing

DECEMBER 27, 2023

As content takes the forefront in connecting with business audiences, quantifying its effectiveness becomes essential. In this blog post, we’ll explore the vital metrics and analytical techniques that can help you measure and enhance the success of your content marketing strategies.

B2B Marketing 62

B2B Marketing Top of Funnel Lead Ranking Planning 62

Martech

DECEMBER 11, 2023

What role should data analytics play in optimizing marketing campaigns? How can technology be used to improve the effectiveness of social media marketing? Predictive analytics: AI algorithms can analyze historical data to predict future customer behavior and preferences.

Marketing AI 115

Marketing AI Marketing Automation Services Work Management Marketing Management 115

Contently

JANUARY 31, 2023

For example, if your company uses an email-serving platform or service provider, chances are the platform has AI-based predictive analytics to identify which recipients will open a message based on its subject, day of send, and time of send, among other factors.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132