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Forms Aren't Dead: The State of Email Lead Capture in 2019

Hubspot

Email lead capture is the process marketers use to collect information from their website visitors. Typically, this is done through a traditional web form , although you can also capture leads through popups , chatbots , live chat , quizzes , surveys, and more. Key Lead Capture Statistics and Findings.

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Introducing Document Analytics

Contently

But once these assets make their way to download folders and inboxes all over the world, they are essentially lost. That’s why this week we’re excited to announce the official launch of Document Analytics. This brings your downloadable assets into one central location, next to all of your stories and blog posts.

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Introducing Analytics for PDFs (and More!)

Contently

Much of it goes on this blog, but as any marketer worth their lead funnel knows, there’s a whole universe of downloadable content (like sales decks, PDFs, and case studies) that lives elsewhere. To solve that, we launched Contently’s newest product, Document Analytics. What is it? ” (Thanks, guys!

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How to Optimize Your Website for Qualified Leads

Outbrain

Of course, for that fantastic long game to work, you need to first collect the leads, which is where lead capture optimization comes in. Essentially, you want to make the process as simple as possible for your users to convert into leads on various pages of your website. Optimize forms for high-traffic pages.

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Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark Consulting

Creating the proper conversion architecture is so critical to a company’s bottom-line, I wonder why more attention isn’t paid to this crucial element of funnel optimization. A review of offers: downloads vs. free trials/offers. Measuring conversions and what to look for in your analytics.

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How to Assess Your B2B Website to Increase Lead Conversions

NuSpark Consulting

Conversion optimization is the art and science of updating a website’s content, navigation, and technical aspects to increase engagement and inquiries (or “conversions”). Most of the articles on the web on conversion optimization cover e-commerce, but for this post, we’ll focus on B2B. You want to ensure it’s not too intrusive.

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Introducing Contently Live

Contently

Contently Live is built to drive the business results—like lead generation, attention, and revenue—that marketers are on the hook for, without the hassle of having to build or maintain code on a website or microsite themselves. Optimized for lead gen. How exactly does it work?