Anyword

MARCH 29, 2022

Leveraging data and analytics in content can change the way in which you write marketing copy and dramatically boost performance. First, let’s quickly outline some of the key points discussed in our webinar: Now let’s dive into what we discussed on the webinar. Check out the webinar recording. How Can We Benefit From It?

Copywriting 98

Copywriting Webinar Metrics Lead Scoring Lead Ranking 98

Porch Group Media

SEPTEMBER 21, 2020

Data analytics tells us who are most profitable customers are, how to boost acquisition, how to engage consumers across channels, and much more. Rather than hiring a team of data scientists, many brands are turning to self-service analytics and reporting – often available through a Customer Data Platform. Click here to learn more.

Webinar Metrics 40

Webinar Metrics Analytics Demand Acquisitions 40

Vision Edge Marketing

AUGUST 22, 2023

However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. CON s : Data complexity : Analyzing and interpreting buyer intent data can be complex, requiring the use of advanced analytics and data processing techniques.

Lead Ranking 210

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 210

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

NOVEMBER 28, 2023

The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. Now, apply data analytics. For instance, some LinkedIn Premium plans provide valuable analytics that can be utilized to refine and optimize B2B sales strategies.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Contently

MAY 26, 2020

You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. The vast majority of people don’t just read an article like this and request a demo. But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Webbiquity

JANUARY 26, 2021

For example, content strategy development starts with creating buyer personas, then addressing the topics (problems or pain points) they care most about, and leading them to take action (subscribe to a blog/newsletter/podcast, download an eBook, register for a webinar, schedule a demo, etc.). Multiple guest blog posts.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

KoMarketing Associates

MAY 25, 2022

This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. When it comes to generating leads, most B2B marketers go for the tried and true methods—like offering content upgrades or hosting a webinar. Booking a demo. Brand awareness .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Full Circle Insights

MAY 20, 2022

There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle? Build vs Buy Marketing Analytics.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Zoominfo

NOVEMBER 29, 2021

How To Track Marketing KPIs The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Data visualization Business intelligence software Whichever solution you use, make sure you’re able to share insights in a digestible way across your marketing department, and with other departments, too.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3. Contents 1.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. But how do you know whether it’s, you know, working?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Parse.ly

FEBRUARY 24, 2021

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content. In order to track and measure their success, HW Media uses Parse.ly

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content. If you’re in the same boat, don’t worry – we’re here to help!

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Biznology

JUNE 23, 2021

Better audience analytics. But it’s also true that the video formats most marketers are comfortable with today — product-centric explainers, webinars, demos, tutorials — aren’t intended for a “personalized, educational customer experience.”. Greater flexibility to attend multiple sessions. Much lower production costs.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Parse.ly

OCTOBER 7, 2021

Here are a few of the highlights from our webinar discussing the challenge of measuring content ROI and proving the impact of your content marketing teams’ work : How do you expect your marketing budget to shift next year? Buying groups used to be a couple of people, and now they’re scaling around 20.” about how we can help.

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

InsightSquared

OCTOBER 2, 2020

In-person demos were canceled indefinitely. You’ve known InsightSquared for analytics and dashboards. Deeper Analytics: Introducing Advanced Sales Math. Do you need better field enablement for demos? . From Analytics to Action. Quite possibly one of the most interesting years of our careers.

Correlation 250

Correlation Forecasting Ideal Customer Profiles Cross-Selling 250

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3. Contents 1.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Webinar Metrics 103

Webinar Metrics Tips Marketing Automation Services Thought Leadership 103

Parse.ly

FEBRUARY 25, 2022

In our webinar earlier this week, Parse.ly He also shared new insights from the report, best practices for making content analytics easy, and examples of how organizations are aligning content strategies with business goals. . Watch the full webinar. Are we trying to generate engagement through newsletters, webinars, sign-ups?

Webinar Metrics 52

Webinar Metrics Top of Funnel Paid Search Agency Budget Programs 52

FunnelEnvy

JANUARY 8, 2024

Experiences such as virtual reality product demos, interactive webinars, and personalized online journeys can enrich a digital-first sales process. Interactive Webinars and Virtual Product Demos Webinars can be an excellent stand-in for prospects who want to avoid 1:1 sales calls.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Lead Liaison

FEBRUARY 7, 2017

This is the ninth and final installment in the series How to Run a Webinar. In our most recent post in this series, we talked about pre-webinar bonding & follow-up. Syndicate Webinar Content. For example, take your webinar recording and: Have the video transcribed. Click here for a demo! What to Expect.

Webinar Metrics 48

Webinar Metrics Lead Liaison Marketing Automation Services Paper 48

Optinmonster

MARCH 13, 2024

One of its landing pages offers visitors the option to watch demo videos in exchange for a sign-up. Focus on the Data Being data-driven in marketing is important, especially when you consider that leading marketers are 58% more likely to use analytics compared to others. Between 20–40% of webinar attendees become qualified leads.

Paid Content 130

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 130

Act-On

DECEMBER 7, 2023

A few to consider include your CRM, of course, but also things like analytics and data platforms, your CMS, webinar platforms, and any other functional tools such as survey apps, chatbots, and sales tools. Also, consider getting your team involved in demos to ensure an “intuitive tool” is what it promises to be.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

Envy

SEPTEMBER 30, 2022

For example, after they give you their contact information in order to download content or sign up for a demo. Thank You pages are the perfect opportunity to guide your leads down the funnel by offering them the chance to read your blogs, download other content offers or even scheduling a demo. Analytics - B2B marketers LOVE analytics!

B2B Marketing 118

B2B Marketing Top of Funnel B2B Planning 118

Parse.ly

OCTOBER 16, 2020

Last week Parse.ly’s CEO and Co-Founder, Sachin Kamdar , and Co-Founder and Head of Marketing at Gradient Works, Jenn Deering Davis , caught up on a webinar focusing on T he Audience Journey and H ow to Craft Content that Drives Actionable Results in today’s digital climate. . Table of Contents. What an audience journey should look like.

Top of Funnel 52

Top of Funnel Webinar Metrics B2B Thought Leadership Content 52

PathFactory

JUNE 21, 2023

Stage 1 | Experimental What it looks like: “We have a mediocre understanding of our customers’ various buyer journeys and we’re using a few analytics tools to track engagement. We’re tracking prospect data through analytics tools. Adding CTA buttons to encourage immediate action (request a demo, speak with sales, etc.)

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Vidyard

OCTOBER 27, 2019

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. An impressive 85% of businesses now use video analytics software and growing, according to the 2019 Video in Business Benchmark Report. Webinars: 15-60 minutes. Learn From the Pros. Twitter: 15-30 seconds.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Parse.ly

NOVEMBER 30, 2020

Last week, Clare Carr , VP of Marketing at Chief and John Levvit , Parse.ly’s GM caught up on a webinar to address the challenge of proving the value of your content. Newsletters, webinars, and more in-depth content marketing help to engage your audience and build trust and a more meaningful relationship. Purpose of content.

Lead Ranking 59

Lead Ranking Webinar Metrics Lead Scoring Top of Funnel 59

Golden Spiral

JANUARY 4, 2019

Are webinars on your B2B tech marketing priority list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ). Purchase a Webinar Hosting Platform.

Webinar Metrics 54

Webinar Metrics Top of Funnel Marketing Automation Services Advertising Funnels 54

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Vidyard

MAY 23, 2017

Say this one comes to your website, they watch your product demo , they watch it again, then they watch a customer testimonial video , and then they watch a Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience. My name is Terrance Kwok. This has been another Vidyard Chalk Talk.

Video Marketing 80

Video Marketing Analytics Marketing Automation Services Webinar Metrics 80

Vidyard

DECEMBER 17, 2020

Video Analytics 2.6 Virtual Conference and Webinar Statistics 3. Business-created video webinars are high on the list of common content formats, when 73% of marketing and sales leaders say that they’re one of the best ways to generate quality leads ( Hubspot, 2020 ). Video Analytics. Video Marketing Statistics 2.1

Statistics 157

Statistics Video Marketing Planning Business 157

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Here’s a quick pre-show, during-show, and post-show checklist: Pre-Show: Develop an enticing offer targeted to your show’s audience (demo, consultation, etc.) What Can You Do?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Sharpspring

JANUARY 17, 2019

Webinar marketing is a key inbound tactic for many businesses. The amount of time, resources, and money you spend in creating a webinar can have a big impact on its success. But hosting a great webinar is only the first step. Read on for 7 ways to get the most out of webinars for lead nurturing. Send Thank-You Emails.

Webinar Metrics 45

Webinar Metrics Lead Scoring Lead Ranking Ideal Customer Profiles 45

ClearVoice

SEPTEMBER 18, 2023

Trend 4: Social Listening Evaluating your content marketing strategy’s performance has relied on analytics for decades. Attend industry conferences, webinars, and workshops and engage in online communities. Embrace Data-Driven Insights: Leverage data analytics to gain insights into your content performance.

Trends 101

Trends Content Marketing Webinar Metrics Long Tail Marketing 101