Velocity Partners

JUNE 7, 2024

Attention is harder than ever to capture, mainly because, as Kieran Flanagan writes , in the last decade, “the number of marketing channels has stayed flat [while] the number of marketers nearly doubled.” They do that by producing entertaining, multi-format, authoritative stuff that subscribers can always trust.

Communities 93

Communities Paid Search Agency Lead Ranking Marketing Analytics Tools 93

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. Video Analytics Phones have come along way from the Snake playing, t9 texting days of old. Bonus – the player (which collects your video analytics) is perfect for mobile.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Learn from the Pros

MARCH 11, 2024

The driving force behind this shift is the growing demand for user privacy and the implementation of strict data protection laws. As mentioned, first-party data is information collected directly from your audience through your owned channels, such as your website, app, or CRM.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Onalytica B2B

JULY 18, 2018

Key Topics: Big Data, Data Management, Databases, Advanced Analytics, AI. Bio: One of Ovum’s most visible analysts, Tony Baer is a recognized authority in extending data management practices, governance, and analytics to address Big Data. He is regularly ranked among the top influencers in big data, analytics, and AI.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

Content Standard

OCTOBER 23, 2018

Last June, I stood on the stage at Forward , our annual brand storytelling conference, and announced the next generation of our content marketing platform— Skyword360. Customers expect and demand exceptional brand experiences. Today, content sits at the center of all marketing. A Content-Centric Marketing Mindset.

Class 61

Class Analytics Best Practices Planning 61

Content4Demand

NOVEMBER 8, 2018

In fact, predictive analytics about B2B buyers are plentiful. The real challenge is that buyers use so many different channels now that we need to be active in all of them. Some marketing leaders even believe WeChat is a harbinger of tomorrow’s multi-purpose B2B social media platform. Importing Engagement.

Multi-Channel 71

Multi-Channel Conference Social Media Mobile Marketing 71

Oktopost

JULY 30, 2020

Remember conferences and meetups?! I can only vaguely recall my last conference. Part of the “new normal” forced upon us by the COVID-19 pandemic is the shift to digital channels to maintain business continuity. . Detailed analytics tools . Both live and on-demand webinars. Pop-up offers mid-webinar.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. Use your analytics to see where engagement potential lies. If they are not polished or comfortable on the new video or digital channels, consider hiring an actor to present your content. Technology.

Co-Registration 123

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 123

PureB2B

MARCH 23, 2021

This is further supported by the fact that webinar-hosting can be streamed through on-demand viewing and various social media channels like YouTube and Facebook. It held multi-type webinars based on the audience segment, from “best practice-themed webinars,” “solution webinars,” ultimately “product webinars,” and “webinar funnel.”

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Marketing & Strategy 62

PureB2B

MARCH 23, 2021

This is further supported by the fact that webinar-hosting can be streamed through on-demand viewing and various social media channels like YouTube and Facebook. It held multi-type webinars based on the audience segment, from “best practice-themed webinars,” “solution webinars,” ultimately “product webinars,” and “webinar funnel.”

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Marketing & Strategy 62

Inbox Insight

SEPTEMBER 10, 2021

How can you unlock key audience intelligence to dial up your demand gen activity? Adopting a multi-channel approach is necessary to ensure the right content is in the right place for B2B buyers to see and perceive as valuable. Read on to uncover how B2B marketing segmentation is advanced by B2B buyer insights….

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

Content Standard

APRIL 12, 2021

Cut to a conference room where I’m huddled with the CEO, head of analytics, VP of sales, head of strategy, several services team members, and a sales rep—most of whom had flown into town for the big meeting. After two weeks, we found out we’d won the multi-million dollar account. It was approaching midnight.

Work Management 88

Work Management Marketing Management Advertising Agencies Paid Search Agency 88

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

ResearchCorp’s Demand Generation Adoption Survey. This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. The ideal marketers for cross-channel, customer-centric marketing combine the creativity of an artist with analytical and data modeling skills.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

SocialPilot

JANUARY 31, 2024

Influencer marketing is a relationship-demanding approach that is not just restricted to consumer-based brands, but it’s achieving huge success in the B2B domain. Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. billion by 2028.

Case Study 89

Case Study Case Studies Work Management Studies 89

The ABM Agency

SEPTEMBER 15, 2020

They’re among the hundreds of leading in-person conferences and conventions canceled or significantly altered due to the threat of COVID-19. And any experienced account-based marketer or demand generation extraordinaire will champion this channel as a fruitful outreach strategy. What do the aforementioned events have in common?

Work Management 52

Work Management B2B Marketing Peer-to-peer Planning 52

Customer Experience Matrix

MARCH 9, 2015

The last three minutes of my MarTech Conference presentation are driving me crazy. Above all, demand transparency so you can see what the automated systems are doing and have some idea of why. Be sure you can easily introduce new data sources, components, objectives, and execution channels. Focus on the analytics layer.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Lead Ranking 120

Customer Experience Matrix

AUGUST 21, 2009

.* The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

OCTOBER 21, 2010

Key conclusions are: "While customers have now broadly and deeply embraced new digital and social media channels of engagement, interaction and transaction, most senior marketers and IT executives admit their companies lack a clear understanding of how customers are using their channels and are not highly prepared to leverage those channels.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

Inbox Insight

AUGUST 30, 2020

Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Great content should be at the heart of every demand or lead gen strategy. This shows the scope for driving demand and increasing sales through solving problems they have.

Work Management 98

Work Management Marketing Management Research Allocation 98

chiefmartech

APRIL 24, 2018

it’s become a yearly tradition for me to release the marketing technology landscape at the MarTech conference in the spring. Well, for one thing, we got rid of the category for Predictive Analytics. It’s not that predictive analytics capabilities have vanished. web analytics or sales intelligence).

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Hubspot

MARCH 27, 2018

Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. Annie is the founder of Annielytics , a boutique marketing agency that specializes in web analytics, data visualization, and SEO. Michelle is Vice President of Marketing at Amplitude Analytics.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Vidyard

NOVEMBER 11, 2016

The VMAs recognize organizations that are using video content and analytics in exceptional ways to expand their audience, generate demand and empower their sales teams to close more business. Its YouTube channel features nearly 1,000 videos, and the top 15 each have more than 50,000 views.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

ViewPoint

MAY 10, 2012

Magazine, Multi-Housing News and Hospitality Design. That is, continuing to add features: social features, lead generation features and analytics. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” He is East Coast Bureau Chief for BtoB Magazine.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Magazine, Multi-Housing News and Hospitality Design. That is, continuing to add features: social features, lead generation features and analytics. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” He is East Coast Bureau Chief for BtoB Magazine.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

SWZD

JULY 9, 2019

I always enjoyed the combination of creative, analytics and science that are part of marketing.” There’s an annual RampUp conference in February that includes about 3,000 attendees, as well as a series of roadshows throughout the year in cities across the country. We have a series of in-person events under our RampUp brand.

Ideal Customer Profiles 54

Ideal Customer Profiles B2B Thought Leadership Thought Leadership Advertising Agencies 54

DealSignal

SEPTEMBER 2, 2020

Demand generation and sales leaders are facing dramatic budget and staffing cuts, but their goals haven’t changed. Digital channels are the primary lifeblood of B2B sales and marketing programs right now. Most effective digital marketing channels. So which channels provide the most bang for your digital marketing buck?

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

DealSignal

SEPTEMBER 2, 2020

Why digital marketing is vital Demand generation and sales leaders are facing dramatic budget and staffing cuts, but their goals haven’t changed. Digital channels are the primary lifeblood of B2B sales and marketing programs right now. The pressure to perform has only intensified. That means maximizing the ROI of every dollar spent.

Paid Content 52

Paid Content Advertising Channels ROI Paid Search Agency 52

Content Marketing Institute

SEPTEMBER 20, 2018

If you could build the ideal multi-industry global conglomerate from scratch, scaling it to over 700 product families, would you let each one of those 700 product managers target the same customer separately? Identification of channels. Build a channel strategy based upon newly formed personas and ‘care-abouts’.

Creativity 75

Creativity Enterprise Management Buyer Personas Content 75

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. ” SPEAKER: Julian Palacios, Manager of Data Analytics & Global Strategic Pricing, Johnson Controls Inc. .

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Adobe Experience Cloud Blog

MARCH 4, 2016

Now, after about 10 months since its launch, Facebook announced it will open Instant Articles to all publishers on April 12 at their F8 conference—raising the question for content marketers everywhere, “Is this for me?”. It even allows you to serve ads on your content, opening up a new advertisement channel.

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48

accelerate agency

OCTOBER 14, 2021

You could be watching your favorite show on Netflix or hosting a web conference with Zoom. With consumer expectations becoming increasingly demanding, a surging SaaS market provides a plethora of ever-evolving and cost-effective off-premise computing options to choose from. billion by 2024. Is Netflix a SaaS company?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

You could be watching your favorite show on Netflix or hosting a web conference with Zoom. With consumer expectations becoming increasingly demanding, a surging SaaS market provides a plethora of ever-evolving and cost-effective off-premise computing options to choose from. . billion by 2024. . Is Netflix a SaaS company?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

LeanData

MARCH 28, 2016

Julia Stead , director of demand generation, authored a widely shared blog post last November about the practical lessons learned since Invoca had aligned sales-and-marketing efforts on those prospects that would be their best-fit customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

Julia Stead , director of demand generation, authored a widely shared blog post last November about the practical lessons learned since Invoca had aligned sales-and-marketing efforts on those prospects that would be their best-fit customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

Julia Stead , director of demand generation, authored a widely shared blog post last November about the practical lessons learned since Invoca had aligned sales-and-marketing efforts on those prospects that would be their best-fit customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

Julia Stead , director of demand generation, authored a widely shared blog post last November about the practical lessons learned since Invoca had aligned sales-and-marketing efforts on those prospects that would be their best-fit customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. Learn how virtual conferences work, which key components you need to include to really stand out in your field, and how going hybrid may be the trick in a post-pandemic world. Trade shows.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52