Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 105

Webinar Metrics Privacy Protection Analytics Privacy 105

Litmus

NOVEMBER 16, 2021

What kind of data will you find in Email Analytics? Why use Email Analytics and not just benchmarks? What are some different applications of Email Analytics data? How do I get started with Email Analytics? Perhaps the most useful information you can glean from Litmus Email Analytics is device data.

Analytics 98

Analytics Email Marketing Privacy Protection Marketing & Strategy 98

Litmus

JULY 2, 2021

Apple’s Mail Privacy Protection announcement falls into that third category. One such thing is leveraging the clients and devices that still track and report on opens to serve as a proxy for open rate performance and A/B testing. Email client data in Litmus Email Analytics. Don’t have Email Analytics?

Privacy Protection 90

Privacy Protection Marketing Automation Services Privacy Enterprise Management 90

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. If you look at Gmail use from a pure numbers standpoint, prefetching appears to have the power to muddy quite a few open rates.

Email Marketing 111

Email Marketing Privacy Protection Open Rate Trigger Marketing 111

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time to get up to speed on all things MPP ).

Privacy Protection 86

Privacy Protection Email Marketing Privacy Work Management 86

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Litmus

AUGUST 2, 2021

How do we create a non-Apple open segment? Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. This reduces the reliance on just the click-through rate because not every email is designed to create a click-through.

Webinar Metrics 108

Webinar Metrics Privacy Protection Trends Privacy 108

Salesforce Marketing Cloud

APRIL 21, 2022

These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. They complement regional data privacy regulations such as Europe’s GDPR and California’s CCPA. Rethink your marketing data analytics strategies. Turn insights into outcomes with marketing data analytics.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Litmus

DECEMBER 10, 2021

If you’re running tests where open rates or click-to-open rates (CTORs) are a vital victory metric, reliable opens can help. This audience isn’t impacted by inflated open rates, so you can perform these A/B tests the way you usually would.

Webinar Metrics 82

Webinar Metrics Privacy Protection Privacy Open Rate 82

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Open rates in Europe were at 21.75%, which was higher than North America, at 18.13%.

Privacy 91

Privacy Email Marketing Privacy Protection Open Rate 91

Litmus

APRIL 18, 2024

Click here to see the full results. Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection. Click here to see the full results. This may not mean they’re fully satisfied with their purchase, though.

Email Marketing 97

Email Marketing Marketing Automation Services Work Management Planning 97

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. The danger of email analytics. Clicks and click-through rate.

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Litmus

OCTOBER 14, 2021

I’ve been in the email space for over two decades, now the VP of Email Marketing & Analytics at Oracle for the corporate marketing teams. We run the marketing technology stack that they use, making their campaigns as efficient and successful as possible with a tight analytics feedback loop. What are your unsubscribe rates?

Marketing Report 79

Marketing Report Email Marketing Privacy Protection Paid Search Agency 79

Litmus

SEPTEMBER 20, 2022

For example: Click-through rate (CTR). Unsubscribe rate. Bounce rate. Deliverability rate or inbox placement rate. Email list size or growth rate. Conversion rate (CVR). Email read rate/read time. Spam complaint rate. Churn rate. Subscriber lifetime value (LTV).

Deliverability 105

Deliverability CAN-SPAM Privacy Protection Churn Rate 105

Litmus

MARCH 10, 2022

Privacy trends impacting email performance and analytics. As a result of current privacy updates, like Apple Mail Privacy Protection , for example, about 43% of marketers are changing how they measure email performance. Marketers should really focus on: Understanding the “why” behind a campaign. .

Email Marketing 82

Email Marketing Trends Privacy Protection Multi-Channel 82

Navigate the Channel

JANUARY 3, 2024

Segmentation allows for personalized content, increasing engagement and conversion rates. On the other hand, identify emails with high distinctiveness to be only equal to, not higher than, low distinctiveness messages in terms of click-throughs.” Use analytics tools to gain insights, such as these from MailJet.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Marketers are so close to entering a golden age of data analytics and optimization. Marketers who send messages powered by artificial intelligence (AI) increase their engagement rates by 22%. Are we there yet? An era in which they can extend the value of data across their entire ecosystem. Watch the demo to learn more.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Litmus

JUNE 23, 2022

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. With analytics and attribution based on third-party cookies, performance marketing could become less effective.

Privacy Protection 64

Privacy Protection Personalization Privacy Mobile Advertising 64

Litmus

JULY 20, 2021

What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? The state of email analytics in 2021. Almost all ESPs offer the basics—opens, clicks, and unsubscribes—and the overwhelming majority of brands do track these metrics. Here’s what we found.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Conversion rate Depending on your ESP, this campaign-level metric might be reported in your dashboard.

Budget Programs 113

Budget Programs Long Tail Marketing Ad Frequency Click Rate 113

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Track engagement with metrics other than open rates.

Privacy 106

Privacy Opt-out Contingency Planning Opt-in 106

Litmus

JUNE 17, 2021

What will get your email opened, clicked on, and converting? Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Let’s find out. That’s where the subject line comes in.

Open Rate 119

Open Rate Tips CAN-SPAM Click Rate 119

Litmus

MARCH 29, 2022

When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy. We had advance warning that MPP would impact open rates, but we didn’t know when or to what extent until it happened.

Email Marketing 86

Email Marketing Privacy Protection Open Rate Click Rate 86

Martech

JUNE 3, 2022

That represents a compound annual growth rate of 13.7% Click here to download! Of course, technology players often introduce new features – some at a higher rate than others. The main impact of these changes on email marketers is the decline of the open rate as a meaningful metric. Click here to check it out!

Marketing Automation Services 136

Marketing Automation Services Enterprise Management Work Management Marketing Management 136

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Marketers panicked at the thought of losing open rates.

Open Rate 107

Open Rate Click Rate Paid Search Agency Privacy Protection 107

Litmus

DECEMBER 15, 2023

For example, use click-through rate to measure engagement with your email newsletter and email marketing ROI to prove the power of your promotional messages. Efficient building , previews , and testing with Litmus make it easier to bring your email ideas to life, and analytics show you what subscribers think.

Email Marketing 95

Email Marketing Marketing Strategy Marketing & Strategy Planning 95

Litmus

JUNE 16, 2021

Add to that, increases in privacy protections that make the insights you gather even more important to building quality relationships with your subscribers and creating an exceptional email experience. Are your click-through rates being impacted by your audiences’ reading environments?

Eloqua 81

Eloqua Privacy Protection Aggregators Click Rate 81

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. Delivery rate. Delivery rate is the percentage of emails delivered. Click-through rate. Unique Clicks) / (Delivered Emails). Clicks by link/URL.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Outgrow

JUNE 15, 2022

Greater Focus on Privacy. The announcement of Apple’s Apple’s MPP (Mail Privacy Protection) heightened awareness about the privacy concerns of email users across the globe. Gone are the days when businesses relied on open rates to assess the performance of their campaigns. . Here’s how it looks.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. These tests also help you identify irrelevant data and areas where your users are experiencing difficulties on your website, thereby reducing your bounce rate once you make the necessary changes.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. These tests also help you identify irrelevant data and areas where your users are experiencing difficulties on your website, thereby reducing your bounce rate once you make the necessary changes.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52