Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Marketing Analytics Tools 111

Marketing Analytics Tools Paid Content Analytics Activities 111

Martech

MARCH 9, 2022

That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Speech analytics. How does the platform use AI or machine learning algorithms to analyze the content of phone conversations or chats?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Parse.ly

FEBRUARY 20, 2020

has supported custom audience segments in the Analytics dashboard for a while now, but product teams haven’t been able to use segments to build internal tools or create customized site experiences. That changes today with API support for audience segments! Understand what content really matters to just your paying subscribers?

API 52

API Segmentation Paid Search Agency Tagging 52

Parse.ly

FEBRUARY 18, 2022

Ninety-six percent of top-performing content marketers report that effective content marketing has been key to helping them foster trust and create stronger connections with their audience. Unfortunately, many content marketers find it difficult to understand their content data and end up making strategy decisions based on gut feel.

Analytics 52

Analytics Content Marketing Allocation Content 52

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Hubspot

SEPTEMBER 17, 2019

For instance, the fancy new API for iMessage that autoplays Bachelor in Paradise commercials you send to your friends. To know more about why some of your third-party apps aren’t working, or what a “Graph API” is, we have the latest changes to Instagram’s API, explained. If you’re wondering what the heck an API is, don’t fret.

API 70

API Advertising Agencies Ideal Customer Profiles Sample 70

Parse.ly

AUGUST 26, 2021

A top priority in the wake of the merger was to determine a consistent way to measure content performance for hundreds of publications. across their entire editorial team so that everyone could speak the same language about content. . We sat down with Josh Awtry, Gannet’s VP of Content Strategy, to learn the ways Parse.ly

Analytics 52

Analytics Work Management Content Marketing Management 52

Hubspot

JUNE 11, 2020

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. Here's a list of analytics tools that will help you measure the impact of your content marketing. Image Source.

Analytics 101

Analytics Work Management Planning Tools 101

Customer Experience Matrix

APRIL 21, 2016

This demanded a high initial investment but made expansion relatively easy – an approach that made sense when SAS's core analytical applications were pretty much essential to many clients. The new SaaS software has also been relatively easy to integrate with other systems through open APIs and standard scripting languages such as Python.

Work Management 120

Work Management Marketing Management API Resource Management 120

Seismic

NOVEMBER 18, 2020

Enter Seismic’s Content Analytics : a suite of data, dashboards, and integrations that offers a 360-degree view of content performance from creation to close that powers revenue teams to accelerate deals and business growth. Let’s take a look at Seismic’s Content Analytics and what they can do for your business.

Top of Funnel 52

Top of Funnel Analytics Enterprise Management API 52

Parse.ly

JUNE 27, 2023

In the digital content landscape, one strategy reigns supreme: omnichannel engagement. But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. In a multifaceted content ecosystem, content analytics serve as the eyes and ears of a business.

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Sprout Social

APRIL 17, 2024

Table of contents: What is a chatbot builder? NLP works synergistically with functions such as machine learning algorithms and predictive analytics. Analytics and reporting Understanding how users interact with your chatbot and identifying areas for improvement helps you optimize your chatbot performance. Wit.ai Wit.ai

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Customer Experience Matrix

OCTOBER 14, 2016

At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. Naturally, there are cases where the answer isn’t clear. Datorama is one of them.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Parse.ly

SEPTEMBER 26, 2019

If you’ve visited any one of our customer’s sites as a reader, chances are you have experienced how powerful Parse.ly’s API is without even knowing it. It can power content recommendations , personalized newsletters , and trending content slots. Metadata is a big part of what makes our content analytics so powerful.

API 40

API Tagging Analytics Newsletter 40

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Revenue funnel analysis. Forecasting.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API.

Enterprise Management 119

Enterprise Management Advertising Agencies API Multi-Channel 119

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Revenue funnel analysis. Forecasting.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Martech

JUNE 22, 2023

Using generative AI in creating buyer-centric messaging and content is already reducing the time to produce and disseminate content. Sinch ’s Customer Communications Cloud, has launched Smart Conversations, an AI capability that analyzes intent in incoming messages on any channel supported by the company’s Conversation API.

API 103

API Gartner Paid Search Agency PR 103

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Tools come and go. Listen: we totally get it.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

Webbiquity

MARCH 5, 2020

Automated Google Analytics data, including: Page load times. First contentful paint. DOM content loaded. The Google Analytics connector. This is API driven, but since it leverages Zapier to feed the data from DeepCrawl to Google Sheets, it’s very easy to do. Create your Google Analytics Data Connector.

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

Versium

NOVEMBER 13, 2018

In addition to our self-serve platform and custom services with a dedicated rep, the Versium APIs also give you real-time access to Versium’s LifeData. With the APIs, you can fix and enrich your customer data to improve efficiencies and customize your apps. Create a Versium API Account and get an API Key. Test your flow.

API 40

API Trigger Marketing CRM Validation 40

Martech

APRIL 24, 2023

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. There will be new integrations with Google Analytics 4, including popular platforms Optimizely, VWO, and AB Tasty. A public API will be available that will allow any third-party experiment tool to connect to GA4.

A/B testing 102

A/B testing Optimization Google Marketing Analytics Tools 102

Contently

JANUARY 11, 2023

Content gating has historically been the most popular way to encourage customers to provide information, but it’s quickly becoming a deterrent. You want your content to be read and get that engagement; free content is becoming more and more relevant. How will you incentivize customers to share their information with you?

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Marketing Insider Group

JANUARY 30, 2023

I am familiar with Qlik both from my experience in the BI, data, and analytics side of marketing and from my time at Dresner Advisory Services. After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function.

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

Zoominfo

FEBRUARY 27, 2021

With that in mind, your sales intelligence tool should include these features: Workflow and task automation Localized data Customizable searching Integration with CRM systems, email tracking, reporting and analytics, and other sales tools List creation and management Data enrichment. D&B Hoovers.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Contently

AUGUST 2, 2016

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Google Analytics. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

TrustRadius Marketing

JANUARY 24, 2023

10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 Analytics can also track important metrics from bot interactions. This tool helps you unify brand messaging across multiple touchpoints through content personalization.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Martech

MARCH 16, 2023

Server-side tagging and conversion APIs, consent management platforms and Google’s Consent Mode are good places to start. A correctly installed CMP can minimize the impact on marketing teams and build more content-driven and profitable relationships with today’s privacy-focused customers.

Work Management 98

Work Management Marketing Management Privacy Marketing Analytics Tools 98

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Advanced Google Analytics Hacks.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Martech

JULY 23, 2021

Integrate omnichannel analytics to create better engagement with your existing customer base? The biggest design breakthrough available on this version is probably “block Widgets,” the capability to insert widgets into your content like any other element in WordPress’s block-based scheme. Additional editing features. Improved workflow.

Paid Content 126

Paid Content CMS Development Enterprise Management Marketing Automation Services 126

Sharpspring

SEPTEMBER 8, 2017

Luckily, Google Analytics is here to help. An Introduction to Google Analytics. With Google Analytics, you’ll be able to understand your users on a whole new level, improve your marketing with detailed insights, and use Google’s knowledge to get the most out of your data. Google Analytics Features. Who are they?

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here.

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

Binary Demand

MARCH 1, 2024

Comprehensive APIs: A suite of APIs should facilitate the seamless integration of proprietary, licensed, and partner datasets, empowering clients to incorporate their data into the platform’s ecosystem effortlessly. Because every piece of content you produce is a gateway to your potential customers.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97