The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

This demanded a high initial investment but made expansion relatively easy – an approach that made sense when SAS's core analytical applications were pretty much essential to many clients. The new SaaS software has also been relatively easy to integrate with other systems through open APIs and standard scripting languages such as Python. These applications combine previously separate SAS functions such as model building, visual analytics, segmentation, and content creation.

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Trending Sources

The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

50 Useful Machine Learning & Prediction APIs

Opentopic

We present a list of 50 APIs selected from areas like machine learning, prediction, text analytics & classification, face recognition, language translation etc. Start consuming APIs! As the Artificial intelligence & Machine learning based applications evolve, we see numerous mash ups of APIs to experiment with. Get started with this list of selected APIs to explore their capabilities & features.

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5 Essential Insights You Can Uncover Using Twitter Analytics

Hubspot

When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app.

15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer.

Analytics CEO makes a passionate case against marketing attribution

chiefmartech

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Digital analytics may then be what you need.

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Your Definitive Guide to Google Analytics

Sharpspring

Luckily, Google Analytics is here to help. An Introduction to Google Analytics. With Google Analytics, you’ll be able to understand your users on a whole new level, improve your marketing with detailed insights, and use Google’s knowledge to get the most out of your data.

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Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Infer

Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI.

Twitter to Launch New Ad API, and Other Marketing Stories of the Week

Hubspot

With social networks like Facebook and LinkedIn offering ad APIs of their own, Twitter has decided to jump on the display advertisement bandwagon. Twitter will be turning up the heat on its advertising platform by introducing its new ad API this quarter.

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Open Research: A Framework for Social Analytics

delicious b2bmarketing

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns

Customer Experience Matrix

Which is pretty ironic, since they’re an almost perfect example of a Customer Data Platform – that is, a system that assembles customer data from multiple systems and makes it available for marketing and analytics. In the meantime, Zaius can capture data from Web sites and email through Javascript tags, from mobile apps through a System Development Kit, and from pretty much anything through APIs and batch uploads. Segment exports and API access are what qualify Zaius as a CPD.

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Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers

Customer Experience Matrix

Here’s another log for that fire: Model Factory from Modern Analytics , which promises as many models as you want for a flat fee starting at $5,000 per month. Modern Analytics has staff to help with that, but it can still be a substantial task. Better still, Modern Analytics has experience connecting to APIs of common data sources such as Salesforce.com , so a new feed from a familiar source usually takes just a few hours to set up.

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3 Important Google Analytics Data Quirks

KoMarketing Associates

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. Let’s take a look at a few of the most important Google Analytics nuances: Sampling.

SAS Unveils High Performance Analytics Technology

Customer Experience Matrix

The story this year was simple: “big data”, and SAS’s “high performance analytics” approach to taming it. Of course, “high performance analytics” is what SAS has always done and, like “big data” itself, the term is relative. What SAS specifically presented was a re-engineering of its core analytical procedures to run in “shared nothing” multi-processor environments. The product itself isn’t new, but high-performance analytics will let it do new things.

Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. The system also has connectors to import data from marketing automation and Google Analytics.

The Right Data Fuels the Artificial Intelligence Race

HG Data

And why the HG Partner API is helping companies bring our data into their applications. Big Data Business Intelligence Innovation Uncategorized Adobe Sensei AI Artificial Intelligence B2B Cortana Intelligence data Data Science data scientist HG Data HG Partner API IBM Watson Microsoft Azure Oracle predictive analytics R&D Salesforce Salesforce Einstein third party dataIn 1957, Army mathematician Wiliam D.

Outside-in marketing: a pragmatic approach to content marketing

Biznology

The planning, publishing, and iteration of content requires big data analytics. Marketers need to integrate search query, social listening, persona, web analytics, and even CRM data into one model of customer behavior that informs content. .

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting.

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Demandbase API vs ReachForce Form Appending Solutions

Reachforce

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies.

Demandbase API vs ReachForce Form Appending Solutions

Reachforce

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies.

Twitter Introduces Free Twitter Web Analytics Tool

Hubspot

Ever get a hankering for some Twitter web analytics? The availability of Twitter's new Web Analytics tool has been largely due to its former acquisition of BackType, a social analytics platform, back in July. Well, it looks like your craving is about to be satisfied.

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Marketing Technology Needs to be Facebook-ized

Webbiquity

The recent Big Data Tech 2017 event in Minneapolis drew more than 1,000 attendees from across the business spectrum—IT, marketing, finance, operations—to learn about trends in data management and analytics.

AgilOne Combines Marketing Database, Analytics and Execution: Yep, That's a Customer Data Platform

Customer Experience Matrix

As Artun tells the story, the company was created to provide marketers with a packaged, cloud-based version of the advanced data management, analytics, and execution capabilities that are usually available only to the largest and richest firms. Well, this is embarrassing.

Design Thinking for User Centricity: An Interview With HG Data VP of Product Faith Chiang

HG Data

HG Data has seen tremendous success with customers that have the analytic capabilities in place to discern and extract value from our market intelligence. We also have a strong partner API and ecosystem for companies that benefit from having our data as part of a larger system that they use for a particular purpose. Product strategists have a lot to think about.

The dashboard has finally been perfected

Biznology

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Google Analytics. Google Analytics (Real Time). Push API.

Facebook Enhances Analytics to Enable Smarter Ad Targeting for Marketers

Hubspot

In the past, Facebook's Ads API only allowed marketers to target their ads to users based on pretty basic things -- like clicks, likes, or checkins. What if I'm Not Using the Facebook Ads API? Right now, this is only available to those using the Facebook Ads API.

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Facebook's Miscalculated Metrics: What Marketers Need to Know

Hubspot

Exported and API reach data. In Facebook’s Analytics for Apps dashboard, “referrals” are intended to measure the number of clicks on a post that were directed to an app or website. Social Media Marketing Data Analytics Daily Tactical

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New Snapchat Marketing Opportunities Arise with Upcoming API

Content Standard

Based on Snapchat sources, Digiday reported that marketers may soon have access to API support for the vanishing images app. The API Playing Field. When it’s rolled out, a new API would be a huge step for Snapchat. Will the API solve these Snapchat marketing problems?

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

Hubspot

Using the new Webmaster Tools API from Google, I gathered the top keyword driving traffic to each of the individual URLs. SEO Analytics Content Marketing Daily Weekly CanonicalI've always had a love affair going on with data.

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

Hubspot

While Moz finished running the previous test, we decided to dive into our analytics to find that question's answer. Blogging Analytics Daily WeeklyThe marketing industry has always been obsessed with the quality vs. quantity debate.

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Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue

Hubspot

If you have another CRM, you can use the Deals API to set up your custom integration. Analytics

The Role of Data in Predictive Marketing

Orb Intelligence

Customer success tools such as Gainsight , Preact , and Bluenose Analytics even help after the deal has been successfully closed and the lead has become a customer: They predict which of the customers is likely to churn (drop away), and they help identify upsell opportunities for happy customers.

Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation.

Claritix Assembles Marketing Data for Analysis: Maybe That's Enough

Customer Experience Matrix

Most of the work in any marketing analytics project is integrating data from multiple systems. It can connect with others through standard APIs. business intelligence marketing analytics marketing database marketing performance measurement

Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales

Customer Experience Matrix

External systems like Web sites can also accessed the data in real time via API calls. sentiment analysis social marketing automation marketing automation predictive modeling prospect database mintigo semantic analytics data enhancement interestbase web data analysis

How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

As social media platforms begin to provide more direct insight into activity metrics related to business activity, B2B marketers have a greater opportunity to connect the dots within business analytics tools to establish true marketing performance measurement.

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How to Reduce Your Website's HTTP Requests

Hubspot

For example, the API can tell you precisely when the HTTP request for an image started, and when the image's final byte was received. Analytics Design Daily CanonicalEvery time you surf the web, there's a whole world of technical stuff going on behind the scenes.

Integrating Online Video with Your Marketing Tech Stack

Modern Marketing

First of all, there’s no need to get too technical here because marketers don’t need to be fluent in things like RESTful APIs and webhooks. Analytics Marketers love data, but who doesn’t?

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