Marketing Insider Group

MAY 14, 2024

Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past. To unlock concrete insights from your analysis, use concrete information. These should inform the relevancy of your SMART goals.

Planning 231

Planning Event Marketing Marketing Plans Work Management 231

Launch Marketing

NOVEMBER 18, 2020

Focus groups are used by marketing professionals for a variety of reasons. A focus group is a group of people selected to partake in discussions surrounding the early stages of product or concept development, the evaluation of services or test new ideas for feedback. Launching a new product or service? Preparation.

Focus Group 71

Focus Group Psychographics Marketing Proposals Opinions 71

ClearVoice

MAY 29, 2023

Buyer personas can inform a wide range of marketing activities. Your marketing personas will reflect a wide range of information about your target consumers, including: Demographics: Age, gender, relationship status, location, education level, occupation, and income. Conducting competitor analysis.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Hubspot

OCTOBER 28, 2013

These data points make up the demographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are. The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psycho- what ?

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

TrustRadius Marketing

FEBRUARY 15, 2022

Identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) will help you develop business strategies that play to your strong points. Market Understanding Through Competitor Analysis. Competitor analysis is crucial for overall market understanding. This leads to better business outcomes in less time.

Marketing Management 52

Marketing Management Top of Funnel SWOT Customer Satisfaction 52

LeadSquared

DECEMBER 7, 2020

While what was wrong with that campaign is clear as day, sometimes preemptive research and sentiment analysis can help brands avoid such a blunder with seemingly innocuous campaigns as well. A simple way to understand the potential reception of your campaigns is to run smaller focus group campaigns before the big launch.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

ClearVoice

MAY 15, 2020

Psychographic and demographic data is great if you have it, but… : There’s a lot to be learned by simply analyzing the data available to you for any tried-and-true video platform. The key to delivering engaging content is to know what kind of content will surprise and delight your audience — if not inform the hell out of them.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59