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Accurate keywords are essential in contextual targeting

illumin

Keywords and product names can be flagged as inappropriate or irrelevant out of context. If a brand’s lipgloss is called “Gloss Bomb,” the word “Bomb” could trigger safety filters on its own, but in context, it becomes crucial product information. The context surrounding a word is just as important as the word itself.

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3 Potential Benefits of Facebook Insights for Building Products Marketers

Navigate the Channel

This tool provides valuable data and metrics that can significantly benefit building products marketers. In this article, we will explore three potential benefits of Facebook Insights for building products marketers and how they can leverage this tool to enhance their marketing strategies. FAQs Can I access Facebook Insights for free?

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The Keywee Facebook CPC Tracker: December 2019 Update

Anyword

We launched The Keywee Facebook CPC Tracker to help storytellers understand how changes to the Facebook platform affect their daily work. Each month, we release relevant insights on content distribution that are based on analysis of data from hundreds of publishers. In December, we saw Facebook CPC prices increase by a modest 5.1%

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How to Perform an SEO Competitor Analysis

seo.co

What Is an SEO Competitor Analysis? + Why Perform an SEO Competitor Analysis? SEO Competitor Analysis: What Now? Thankfully, there are plenty of strategies you can use to manage your competition—but everything starts with an SEO competitor analysis. What Is an SEO Competitor Analysis? Table of Contents. Conclusion.

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What is the role of SEO in digital marketing?

Conductor

The Forrester TEI report found that SEO greatly enhanced paid search strategy and created more effective PPC campaigns by driving down cost-per-click (CPC) through better page rank and quality scores. SEO and Content Marketing. So why is SEO important in digital marketing?

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Measuring Social Media ROI for Manufacturing Companies

Brandpoint

Make data analysis more meaningful and facilitate informed decision-making. Engagement Metrics: Analyze metrics like likes, comments, shares and clicks to evaluate audience engagement and interest in your products or services. Demonstrating thought leadership in the industry.

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The Hidden Costs of Influencer Marketing

Atomic Reach

You get excited over the possibility of getting more shares, garnering publicity for your product and collaborating closely with a thought leader in your industry. The cost of one campaign may range between a whopping $25,000 to $10,000,000! An entire project costs around $10,000 or they may charge $100-$149 per hour.

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