The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. What started out as a crisis response has become our normality, and this has had a major impact on how business buyers and sellers will operate going forward, even after lockdowns have largely ended.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

The ABM Agency

JANUARY 8, 2021

Experienced B2B marketers understand that no two campaigns are identical; each one requires a customized approach in order to reach a target audience and achieve the desired results. Programmatic display advertising—also referred to as programmatic marketing—is one way to create an effective touchpoint with the customer.

Paid Content 59

Paid Content Advertising Agencies Ideal Customer Profiles Marketing AI 59

Sprout Social

JANUARY 26, 2023

Think about your favorite store or business. Through Google search? Maybe, you’ve even left that business a review. Maybe, you’ve even left that business a review. Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones.

Paid Content 120

Paid Content Advertising Agencies Planning Word of Mouth 120

Pam Didner

JUNE 2, 2022

To manage a business, you should always have plans to prepare yourself for uncertainties. As B2B marketers, we should do the same. I took pieces of their advice and offer my thoughts on how marketing should proactively prepare for the uncertainties and economic hardship to come. And where to invest or cut has consequences.

Paid Search Agency 83

Paid Search Agency Work Management Planning Marketing Management 83

Martech

OCTOBER 14, 2022

These factors, combined with the growing influence of Amazon, increasing consumer privacy regulations and deprecating third-party cookies, are only exacerbating the need for transformation in retail that emphasizes customer relationships. Moving from touchpoints to journeys. Choosing the right optimization strategy.

Brand Identity 111

Brand Identity Branding Planning Advertising Agencies 111

Pam Didner

MAY 7, 2021

When you watch a movie or a show on Netflix or make a purchase on Amazon, the platforms use AI to make content or product recommendations for you. If Netflix can use AI to make content recommendations for us, businesses and enterprises can also use AI to make personalized content recommendations when prospects visit their websites.

Marketing AI 121

Marketing AI Lead Ranking Enterprise Management Planning 121

Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). What do conversation ads do?

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad Audience?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Circle Studio

JANUARY 10, 2020

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Here are five to consider: Myth 1: B2C marketing has little relevance in B2B.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Parse.ly

SEPTEMBER 26, 2022

You want to know if your website is contributing to your business the best that it can. Our experts are happy to share our understanding of the market with you, free of charge. Content analytics tools. Social media analytics tools. Which content on your site do people engage with? Enter web analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Content Marketing Institute

JULY 11, 2018

That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. In fact, the retail landscape is so rich with opportunities that all you may need is the right content experience – and a bit of creative ingenuity. Retail content is a mixed (shopping) bag.

Top of Funnel 83

Top of Funnel Marketing Budget Merchandising Paid Search Agency 83

Porch Group Media

AUGUST 31, 2021

(Updated for 2021) How Do Your Email Marketing Strategies Stack Up? Email, like every marketing channel, has undergone major transformations over the years. Yet for those companies who are keeping up with the email revolution, email marketing brings in a hefty ROI. Sign up for our marketing tips and resources: Thank you!

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Anyword

MARCH 11, 2020

Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their revenue generation engine running. So what are some of the ways other publishers are using their content to bring a profit? So what are some of the ways other publishers are using their content to bring a profit?

Paid Content 52

Paid Content Lead Ranking Cost Per Click Banner Ads 52

TrustRadius Marketing

APRIL 29, 2022

Many DXPs integrate with content management systems ( CMS ) and customer relationship management ( CRM ) apps. With a DXP you can get advanced analytics on how consumers engage with your brand, and develop future marketing campaigns or products. This is a great plan for a small business new to DXP solutions.

Digital Experience Platform 52

Digital Experience Platform Pricing Price CMS Development 52

Parse.ly

APRIL 6, 2020

You want to know if your website is contributing to your business the best that it can. Content analytics tools. Social media analytics tools. Which content on your site do people engage with? Many businesses start with Google Analytics. It’s free and robust enough for many small businesses.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

EveryoneSocial

MARCH 15, 2022

Paid advertising is everywhere, and today, with the internet and social platforms, you can’t escape sponsored content and display ads. In fact, as of 2021, the average person was estimated to encounter between 6,000 to 10,000 ads every. Pros and Cons of Paid Ads. Ad blocking increased.

Paid Content 52

Paid Content Advertisements Advertising Paid Search Agency 52

Salesforce Marketing Cloud

MAY 29, 2024

Legislation, regulation, and an increasingly data-conscious audience have put an end to third-party cookies as a viable primary data source, pushing marketers to look for more sustainable ways to learn about their customers. First-party data — information volunteered by customers — is now a crucial source for the modern marketer.

Paid Content 126

Paid Content Marketing AI Sales Management Lead Ranking 126

QuanticMind

JUNE 29, 2018

You probably use a variety of technologies and online tools to improve your sales and marketing. Most businesses add to their MarTech stack as they see fit, without ever actually taking the time to evaluate it as a whole. Define your Business Problems. So start by defining your business’ sales and marketing problems.

CMS Development 40

CMS Development Marketing Automation Services Industry CMS Ad Building 40

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Business buyers spend 27% of their time independently researching potential purchases online. What is B2B Search Marketing?

Paid Content 118

Paid Content Search Marketing Paid Search Agency B2B Marketing 118

Unbounce

NOVEMBER 26, 2019

statistics for ecommerce marketers: The average click-through rate (CTR) for an ecommerce search ad on Google is just 2.69%. Only 2.81% of people who click your Google ad will take an action (like buying something) when they land on your website. Here are a couple of interesting—terrifying?—statistics And they do.

Landing Pages 28

Landing Pages eCommerce Paid Content Examples 28

QuanticMind

JANUARY 17, 2020

Today’s eCommerce businesses have many options when choosing advertising platforms to work with, but the digital marketing landscape is constantly changing, along with the needs of advertisers. Rather than change platforms year after year, advertisers should invest in solutions that can tackle these changes and adapt.

Paid Content 52

Paid Content eCommerce Advertising Agencies Advertisements 52

Unbounce

JULY 7, 2020

Believe it or not, some marketers are still taking sides in the “SEO vs. PPC” debate. For those seeking answers to the question, “should I invest in PPC or SEO,” buckle up —we’re about to unpack a debate that has raged for more than a decade to help you decide how to prioritize your digital marketing efforts.

PPC 145

PPC Paid Content SEO Paid Search Agency 145

QuanticMind

NOVEMBER 27, 2019

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. Building an accurate attribution model is more important for digital marketers today than ever before. A lot happens between the first and last interactions with your business that can influence conversions.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

Terminus

OCTOBER 22, 2020

Experience matters more than anything else in your business. They discuss: Why experience is the most important focus for any company Why this insight has taken a while to catch on Conversational marketing. It’s every touchpoint the customer has with your company. Are you experienced? For David, experience is everything.

Lead Ranking 26

Lead Ranking Barriers Buzz Touchpoints 26

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. We'll also share some tips on hiring the best agency to run effective ad campaigns for your business.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Salesforce Marketing Cloud

MAY 26, 2022

It’s romantic if you think about it — when business-to-business (B2B) companies focus less on getting new customers and focus more on wooing the customers they already have. The truth is subscription business models don’t always succeed. What is a subscription business revenue model? Business agility.

Lead Ranking 98

Lead Ranking Business Cross-Selling Work Management 98

Martech

FEBRUARY 14, 2024

I found it ludicrous that we’d characterize a marketing strategy or technology product this way. Can “omnichannel” really be more than corporate hokum engineered to win business cases and close software deals? But here’s what’s intriguing: marketers are used to a very linear concept of business growth. Let’s find out.

Top of Funnel 112

Top of Funnel B2B Thought Leadership Digital Marketing Funnels Thought Leadership 112

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Full Circle Insights. Product overview.

Marketing Attribution 109

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 109

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. In the modern marketing era, there is no place for “winging it”. For virtually every business, the most relevant key performance indicators (KPIs) are lead-generation metrics, as they provide a view into the customer journey.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Single Grain

FEBRUARY 12, 2020

The rewards for this are well worth the effort: customer loyalty, repeat business, and higher revenues. If a company doesn’t provide personalized, speedy and efficient service across all customer interaction touchpoints, the overall customer experience suffers. Book My Free Marketing Consultation. And we've got proof for that.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing AI 98

Single Grain

JANUARY 3, 2020

Unless you've been living under a rock, you know that data is a pretty big deal in modern business and marketing. It fuels business intelligence in virtually every industry and is showing no signs of slowing down. Book My Free Marketing Consultation. 7 Business Intelligence Trends You Can't Ignore in 2020.

Enterprise Management 105

Enterprise Management Trends Marketing AI Work Management 105

Convert

MARCH 2, 2022

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. You’ve probably poured gasoline on running ads instead. While revenue optimization should ideally focus on increasing customer lifetime value, marketers are throwing money at ads to increase the topline.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Top Rank Marketing

NOVEMBER 29, 2023

What will search marketing and search engine optimization (SEO) look like in 2024 — as generative AI and other factors continue changing the landscape of one of the primary technologies B2B brands use to be found and to help answer key questions?

SEO 123

SEO Trends Top of Funnel B2B 123

Huptech Web

OCTOBER 20, 2023

Effective Marketing Strategies to make your Business stand out and How does Huptech Web contribute to driving e-commerce success? So, if you’re a business owner, you probably want to prepare for Black Friday and Cyber Monday in the best way possible. If businesses keep up, they can avoid falling behind their competitors.

Paid Content 52

Paid Content Marketing & Strategy Landing Pages Mobile Advertising 52

Pam Didner

APRIL 16, 2021

What are the trends that we, as marketers, need to be aware of to proactively prepare for the post-Covid marketing era and the transition period? Here are the five trends that marketers need to be aware of to plan and adjust accordingly. If you are event marketers, just get ready!! Content is still king.

Trends 96

Trends Planning Paid Search Agency Work Management 96

Choozle

APRIL 30, 2024

of marketing budgets are now dedicated to paid media, underscoring its critical role in marketing strategies. This blog is your roadmap through the key trends in paid media that will shape not only 2024 but also the years ahead. Understanding Digital Paid Media Paid media is all about strategic promotion.

Paid Content 52

Paid Content Multi-Touch Attribution Paid Search Agency Marketing Budget 52

SendX

SEPTEMBER 8, 2020

To get your name added in this list do fill up this form with your details. You'll get an email as soon as it's added. SendX is an Email marketing software that help's businesses run email marketing campaigns at scale. Ready to take your business communication to the next level? Cyber Monday 2019 is upon us!

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Paid Search Agency 195