The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

Storytelling 171

Storytelling Consulting Marketing & Strategy Paid Search Agency 171

The Forward Observer

JANUARY 12, 2024

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Startups 156

Startups Top of Funnel Marketing & Strategy Paid Search Agency 156

The Forward Observer

DECEMBER 8, 2023

Edinger About the Book Growth is a leadership issue, not a sales issue. Best-selling leadership author and business growth consultant Scott K. He has worked with Fortune 50 clients and businesses of all sizes around the world to lead business growth.

Paid Search Agency 171

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 171

The Forward Observer

JANUARY 19, 2024

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. That’s what this book is all about.

Copywriting 148

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 148

The Forward Observer

DECEMBER 22, 2023

Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb About the Book Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company. Action strategies are clearly outlined and provide a blueprint for success. No Cold Calls.:

Planning 156

Planning Work Management Cold Calling Marketing & Strategy 156

The Forward Observer

DECEMBER 15, 2023

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. Douglas Burdett, host of The Marketing Book Podcast. So why is marketing it so hard? Many SaaS companies struggle with marketing. Yet revenue growth remains…lumpy.

Marketing Funnels 164

Marketing Funnels Top of Funnel Startups Buyer Personas 164

The Forward Observer

JANUARY 5, 2024

Transform Your Business. by Chris Kocek About the Book Insights are like unicorns: mysterious and elusive, powerful yet elegant. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. Transform Your Business. Any Insights Yet?:

Planning 148

Planning Click Rate Marketing & Strategy Amazon 148

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? The methods within this book are simple, authentic, and effective. Do you want to stand out in a very competitive market?

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

The Forward Observer

NOVEMBER 10, 2023

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

The Forward Observer

OCTOBER 27, 2023

Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon About the Book Are you struggling to create memorable and valuable experiences for your customers? Inside this book, you’ll: Discover how to create life-changing experiences that leave a lasting impact on your audience.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

The Forward Observer

DECEMBER 29, 2023

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham About the Book Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins (1866-1932) and then move on to the rest. It is a must-read if you are in business, sales, or advertising.

Advertisements 148

Advertisements Advertising Sample Wikipedia 148

The Forward Observer

OCTOBER 20, 2023

Inspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer About the Book Inspire Your Buyers provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment.

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

Contently

DECEMBER 2, 2019

I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.]. Get it on Amazon. Get it on Amazon.

Storytelling 211

Storytelling Amazon Paid Search Agency Advertising Agencies 211

Webbiquity

NOVEMBER 12, 2018

That’s where The Comprehensive Guide to Content Marketing Software , a new 377-page ebook now available on Amazon, comes in. Before your organization spends hundreds or even thousands of dollars on new marketing, sales, and customer service tools in the coming year, visit Amazon and spend $4.99 What Others Are Saying.

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

Martech

MAY 20, 2022

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. Under the law, businesses with more than $5 billion in digital ad transactions annually would have to: Act in the best interest of customers by getting the best bids for ads. Provide transparency customers can verify that.

Amazon 119

Amazon Paid Search Agency Ad brokers Facebook 119

seo.co

AUGUST 1, 2022

Are you an affiliate marketer looking for affiliate program alternatives to Amazon? While it’s easy and convenient to use Amazon, it’s not the only option around. The main issue is that Amazon recently cut their commission rates. If your goal is to generate more revenue, now is a great time to consider additional programs.

Amazon 98

Amazon Paid Content Paid Search Agency Network Marketing 98

Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed. No Cold Calls.’

Work Management 107

Work Management Viral Marketing Marketing Management Cold Calling 107

Anyword

FEBRUARY 9, 2022

Good copywriting is a mix of both, but the top names in the business each have their own recipe. Here are a bunch of the best copywriting books, who if you haven’t read already, you probably should add to your Kindle list. In the book, Halbert details numerous strategies, secrets, and tips that tie psychology and conversion.

Copywriting 98

Copywriting Best Practices Amazon Advertisements 98

Convert

DECEMBER 2, 2020

Back in May, with the world reeling from the first wave of the pandemic, Amazon quietly leaked an extremely important piece of information: they had changed the date of Christmas. billion in profit for Amazon, was that the holiday season started early. Amazon and Total World Dominance. Amazon and Total World Dominance.

Amazon 88

Amazon Curation Personalization eCommerce 88

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. The Little Red Book of Selling by Jeffrey Gitomer.

B2B Sales 124

B2B Sales B2B Marketing Work Management Marketing Management 124

KoMarketing Associates

FEBRUARY 12, 2015

It’s been proven that high income earners read more books than other demographics. That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business. Good to Great by Jim Collins. Current Cost: $12.99

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

ClearVoice

MAY 3, 2020

Books can change you, your business, and your life. Here are five must-read books for writers to increase your productivity, improve your skills in both fiction and non-fiction, and learn how to edit your work, and run your writing business. Writing is serious business. Writing is serious business.

Copywriting 123

Copywriting Ideal Customer Profiles Amazon Education 123

Hubspot

FEBRUARY 12, 2018

20 Best Business Books of 2017. Yep, according to the experts, reading the latest industry blogs, articles, and books is key to finding success in your job and your career. To help you stay at the top of your game, I’ve rounded up the top business books of 2017. 20 Best Business Books of 2017.

Best Practices 89

Best Practices Business Peer-to-peer Lead Ranking 89

B2B Marketing Directions

NOVEMBER 19, 2023

Because having a sound strategy is so critical to content marketing success, Robert Rose's new book is a must-read for marketers. What's In the Book As its title suggests, Content Marketing Strategy is about the strategic management of content marketing. He has been working in marketing and content strategy for nearly 30 years.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

B2B Marketing Directions

JULY 16, 2023

Source: Amazon In his new book, Evolutionary Ideas: Unlocking ancient innovations to solve tomorrow's challenges (Harriman House Ltd., Evolutionary Ideas is one of the newest in a group of books that deal with the application of behavioral science principles to marketing and other aspects of business.

Marketing Management 52

Marketing Management Amazon Trigger Marketing Loyalty 52

Hubspot

MARCH 11, 2019

internet users starting their product searches on Amazon in 2018 (compared to just 35% who started on Google), it's no wonder you want to sell a product on one of the internet's most profitable sites. But the wide assortment of products available on Amazon likely makes you apprehensive. Top Selling Items on Amazon. Electronics.

Amazon 92

Amazon Keywords Planning Impressions 92

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. The Little Red Book of Selling by Jeffrey Gitomer.

B2B Sales 102

B2B Sales B2B Marketing Work Management Marketing Management 102

ClearVoice

APRIL 27, 2022

Publishing a book of any format is a significant accomplishment. It’s one thing to have the idea or goal to write a book, but to actually execute that concept requires an entirely different level of discipline. Are you considering ways to increase the visibility of your business? 10 steps to writing your first ebook.

Copyright 97

Copyright Business Amazon Distribution 97

B2B Marketing Directions

JUNE 4, 2022

Source: Amazon "Starting on June 24, 2009, everything that once worked in marketing, stopped. Emphasis in original) So writes Mathew Sweezey in The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). Part Two (Chapters 3-8) - This part contains the core of the book.

Paid Search Agency 52

Paid Search Agency Buyer Personas Distribution Trigger Marketing 52

Velocity Partners

NOVEMBER 22, 2023

They’ve been business model innovations. We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. Uber, Airnbnb (et al) just combined them into new businesses. Into new kinds of businesses. Think about it: Uber, Airbnb, Peloton, Netflix, Salesforce.

Lead Ranking 94

Lead Ranking Differentiation Work Management Marketing Management 94

chiefmartech

JANUARY 18, 2021

It is, by far, the best book I’ve read explaining the real dynamics of modern software to business executives. Jeff nails this with a quote from an all-hands meeting, when he was a product manager at Amazon, where Jeff Bezos declared, “ Amazon is not a retailer. We’re a software company.

CMO 101

CMO Work Management Marketing Management API 101

Hubspot

APRIL 25, 2019

In today’s e-commerce universe, Amazon is a behemoth.We But today’s consumers don’t just use Amazon to buy stuff. Have you utilized Amazon for any of these purposes? Here are some other fascinating Amazon statistics: Amazon sells over 12 million products , not including books, wine, media, and services.

Amazon 99

Amazon Paid Content Marketing & Strategy Marketing Strategy 99

Convince & Convert

JULY 21, 2013

One of the key theses of my new book Youtility: Why Smart Marketing is About Help not Hype is “radical transparency.” If the creator of Secret Sauce has no more secrets, why should your business? and if you have read the book, I’d love an honest Amazon review. Why are you holding back? No Secrets.

Business 151

Business Best Practices Paid Search Agency Amazon 151

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. Regardless of business size, online advertising strategies are similar. 5 Alternatives to Facebook, Google, and Amazon Ads. Google-Specific Alternatives.

Paid Content 96

Paid Content Amazon Paid Search Agency Facebook 96

SmartBug Media

JULY 19, 2019

Amazon has emerged as a household name and the Amazon Effect has radically changed the way businesses deliver products. Amazon’s market share will continue to dominate: 80 percent of e-commerce growth in 2018 was attributed to Amazon's empire. What are consumers expecting out of manufacturing businesses?

Amazon 86

Amazon Paid Search Agency Tips Transparency 86

SmartBug Media

MAY 23, 2019

Writing an inbound marketing book—and as we said in the first part of this series , you are using existing content to create a book, not starting a scratch—is more than copywriting and the actual words. After all the compiling, writing, revising, and revamping, you’ll be ready to design your book.

Amazon 65

Amazon Copyright Planning Inbound Marketing 65