article thumbnail

25 Google Search Statistics to Bookmark ASAP

Hubspot

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? Top Google Search Statistics in 2019. Google Trends.

article thumbnail

3 Ways B2B Companies Can Maximize Existing Content for SEO

KoMarketing Associates

Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. Another effective way for B2B marketers to maximize existing content is by adding an “industry news” section to their website. 21 B2B Marketing Initiatives Enhanced by Search Engine Optimization.

SEO 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Big List of (Not Provided) Search Recommendations for B2B Marketers

KoMarketing Associates

making educated assumptions on the type of visitor coming through “not provided” search engine referrals in the future. Re-Evaluate Google Webmaster Tools – Google Webmaster Tools provides an aggregated list of the top 1,000 search queries that drove traffic to a site within the past 30 days.

article thumbnail

About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development

KoMarketing Associates

Tools make our job of analyzing trends, obtaining data, and aggregating information for productive. It still takes human analysis and experience, good decision making, and understanding of the target markets to execute a good SEO program. Search Engine Land (offers daily email recap called Searchcap as well).

article thumbnail

Utilizing Revenue-per-Click to Calculate PPC Keyword Value

QuanticMind

What we do know is this: keywords are the lifeblood of paid search. Building a keyword list and then collecting data about keywords is paramount in search engine marketing, especially if you’re looking to optimize PPC campaigns. Others you simply don’t know the value of for one reason or another. PPC Keyword Value.

article thumbnail

9 Tools for Better Market Research

BenchmarkONE

The downside is that you’ll need to provide your own focus group members, since the tool doesn’t aggregate these for you. SEMrush is a search engine marketing tool that analyzes what people are searching for in relation to any given topic. 6: SEMrush. 8: Pew Research Center.

article thumbnail

Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing

KoMarketing Associates

Fussy though she may be, Peanut offers us a valuable marketing lesson: When it comes to your customers, make sure you’re not only listening, but also aggregating feedback. As marketers, we should all strive for a little Mackenzie flair, keeping one step ahead of trends to position ourselves as market leaders.

Planning 120