article thumbnail

HiveFire Curata Cuts the Work in Content Aggregation

Customer Experience Matrix

Curata reduces this effort by using natural language processing to automatically identify, classify and tag potential articles. But I did see a number of features I’d like added. This is missing an obvious opportunity to capture more information about potential leads. These include: - screening the selected articles.

article thumbnail

Could happy advertisers be the key to connected TV success? by MNTN

Martech

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

New versions of ChatGPT and other AI martech releases this week

Martech

added AI to its headless CMS platform. is a new AI-powered programmatic ad platform. It has contextual targeting that analyzes web pages to increase the relevance of the ads. It has contextual targeting that analyzes web pages to increase the relevance of the ads. Are you getting the most from your stack? Get MarTech!

article thumbnail

Five Takeaways from Advertising Week 2023

Digilant

Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. While this program aired over ten years ago, based on viewership numbers, it warrants a premium ad buy. Enter: Free Ad-Supported TV, otherwise known as FAST.

article thumbnail

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

But, they’re clueless when it comes to generating leads via their website. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Inbound Leads. Unfortunately, “Leads. Inbound Leads.”

article thumbnail

Growing Ecommerce Business in 10+ Free Ways

Outgrow

Reddit is a social news aggregator and discussion website that is available in nearly 70 languages ! 9 Embrace Online Classified Listings. It may seem old school but online classifieds connect buyers and sellers around the world and locally too. This is done by adding a lead generation form at the beginning or end of your quiz.

eCommerce 101
article thumbnail

Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

The AR move and ad spend boost. 10% of marketing leaders have outsourced the data aggregation part of revenue attribution strategy. Classifieds – US $20 billion. Ad networks. AI forecast 2021 – Industry, leadings regions, and patent holders. Current scenario, budget allocation, and benefits. Publishers.