The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent.
Video Tech Company Leverages SEM to Drive Enterprise Leads
NOVEMBER 10, 2016
In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform.
Expand your Offer Strategy to Increase SEM Performance
JANUARY 13, 2017
This is especially true for technology marketers, and doubly true for those in nascent or emerging categories, when much of the marketing challenge may consist of convincing buyers that they have a problem to solve in the first place. Smart technology marketers look to capture buyers early on in the sales cycle, then engage them in a consistent nurture campaign to build credibility, trust, and to position their solution favorably for when the buyers are ready to engage with sales.
17 (of the) Best AdWords and SEM Guides of 2011
MARCH 14, 2012
Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year.
New Changes Coming to Google Adwords
SEPTEMBER 11, 2014
Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. For those who aren’t familiar, close variants include misspellings and other close iterations of your selected keyword or phrase.
Drive More Revenue With AdWords: Everything B2B Marketers Need To Know
OCTOBER 29, 2015
(Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). When it comes to marketing for B2B companies with a sales team, search engine marketing (SEM) is particularly important.
How to Improve Google Adwords Quality Scores [Infographic]
OCTOBER 4, 2012
I recently stumbled upon an useful infographic created by Digital Net Agency , a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
RIP Google Keyword Tool – What to Use Instead
SEPTEMBER 2, 2013
The Google Keyword Tool has long been the standard for anyone in the SEO, SEM or content spaces, but early this week we received news that Google pulled the plug on the Keyword Tool. If you still want access to Google’s keyword data, you have the option to sign up for an Adwords account to use the new Google Adwords Keyword Planner. Ubersuggest – This is a keyword powerhouse. © 2013, VR Marketing Blog.
How to Upgrade Your B2B Marketing Strategy with AdWords
MAY 13, 2016
Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Neatly Organize Your Keywords and Ad Groups. One of the most critical elements of your SEM campaigns is the organization of your keywords.
7 Things You Didn’t Know You Could Do with Google Adwords
DECEMBER 16, 2013
Google Adwords is a very powerful tool packed with lots of features to help you get the most out of your search engine marketing efforts. Today we break down some lesser known but highly valuable Google Adwords features to help you maximize your campaign performance.
3 Tips for Hospitals To Fuel Content Marketing with SEM Data
JUNE 23, 2014
As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Writing engaging and compelling content that your audience wants (AKA, content marketing). Share PPC Keyword Data to Guide SEO.
What You Need to Know About Using Google AdWords Content Campaigns
AUGUST 13, 2013
If you’re new to Search Engine Marketing and/or using Pay-Per-Click ads, you may not be familiar with Google’s Content Search Network also known as the Google Display Network. Google searches through relevant content that matches a specific list of targeted keywords.
What Should You Know About Keywords – The Long and Short of It
JULY 12, 2013
Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. © 2013, VR Marketing Blog.
Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
MAY 13, 2013
Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? When selecting keyword or phrases, adding any word or phrase that’s relevant to your business may sound like a good idea.
Are Tech Marketers Over Paid Advertising and SEM?
JUNE 6, 2016
Most companies often spend $40 to $50 million a year on Google AdWords. With a combination of poor conversion rates and high Cost Per Conversion spend, most marketers are often left feeling rather ‘blah’ about paid advertising. Bidding and picking keywords.
Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
JANUARY 29, 2015
As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.
Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
FEBRUARY 24, 2015
The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. which precise keywords are generating those actions at the lowest cost.
How to Pick Keywords That’re Kind of a Big Deal
APRIL 19, 2013
So let’s cover the basics first: What exactly is a keyword? A keyword is a word or search term that someone types into Google, Bing or any other search engine when they’re looking for information online. Here’s how: What Makes a Good Keyword?
Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
OCTOBER 8, 2015
We’re a fast-growing marketing team with the goal to be constantly improving our marketing output. We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. Mistake #10: Using broad match keywords.
Google Adwords Changes You Want to Know
APRIL 8, 2013
If you’re already using Google Adwords to run your pay-per-click (PPC) campaigns, you may have noticed some changes within your Adwords campaigns recently. This may cause you to over or under spend on certain keywords on certain devices. © 2013, VR Marketing Blog.
New Tool Helps SEO, SEM Consultants Pinpoint Local Clients
APRIL 26, 2011
The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine.
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon.
Know Thy Competitor: Using Adwords Auction Tool to Assess Competition
JUNE 18, 2014
While Sun Tzu applied this wisdom on the battle field to win wars and conquer enemies these lessons can, and have been used in industrial marketing to increase qualified leads. Click on the Keywords tab > Details tab > Auction Insights “All”. .
Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
APRIL 28, 2015
Negative keywords are a fundamental requirement when running paid advertising for any accounts. Negative keywords are extremely important for blocking user search queries that are most likely irrelevant to the services your healthcare organization is providing.
Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign
JUNE 16, 2015
Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. When using broad match, consider restricting its use to keyword phrases with at least two words.
5 Ways to Use Paid Search & SEO Together
MARCH 17, 2015
Both are important online marketing elements to, but can take different priorities depending on your goals and time. Since paid search and SEO are dependent on keywords, it makes sense that both disciplines should be looked at through a similar lens. Keyword Research/Expansion. Use Google Analytics and Google Webmaster Tools to see what keywords are driving visits to your site. Use your Adwords tools to determine if the traffic volume is worth the cost.
The importance of knowing what competitors spend on SEM
APRIL 21, 2014
Somehow, it always seems to be analytics season in the world of search marketing. One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend.
5 Simple PPC Landing Page Changes that May Improve Your Quality Score
DECEMBER 12, 2014
As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads.
5 Search Engine Marketing Tips to Compete with the Big Guys
JANUARY 23, 2014
Many small businesses think running a paid search campaign is too expensive and don’t have a marketing budget to compete with bigger, more well known brands. We’ve gathered the 5 best search engine marketing tips to enable your small business to compete with the big guys.
4 Steps to Prep Your Search Engine Marketing for the Holidays
OCTOBER 30, 2014
If you haven’t already started planning for the holidays , it’s time to kick your search engine marketing campaigns into gear so your business can reap the benefits all holiday season long. Here are 4 steps to get your SEM ready now: 1.
How to Write a Winning Pay Per Click Ad
OCTOBER 9, 2013
In paid search, no matter how well an account is structured or how aggressively you bid on keywords, it still may not be enough to get that click if you aren’t writing engaging and relevant ad copy. Reflect the Keyword. © 2013, VR Marketing Blog.
Search Engine Marketing (SEM) Best Practices
FEBRUARY 7, 2010
Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Optimize your keyword bids.
Smart SEM Strategies for B2B Tech Companies [Q&A]
JANUARY 25, 2017
In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. We often work with B2B technology companies that have very low search volumes for their keywords. Is Google Adwords still a viable channel for them? Or would it be best to pursue other digital marketing tactics?
Intro to Remarketing Lists for Search Ads
SEPTEMBER 9, 2013
According to the Google Adwords Blog ,with RLSA, “you can modify your search ads, bids, and keywords based on visitors’ past activities on your website.” Effectively target and utilize broad match keywords with RLSA campaigns. © 2013, VR Marketing Blog.
9 Frequently Asked Questions About Pay-Per-Click Advertising
AUGUST 11, 2015
Although it can be quite daunting to get started, the ROI on most pay-per-click ads is higher than its other digital and offline alternatives including direct mail and using basic keywords in your content. Here’s a quick list: Google Adwords. Google’s Guide to Adwords.
Use Google Automation Tools to Make Your PPC Ads More Efficient
MARCH 26, 2014
We’ll be exploring some of the different things you can do with these techniques and how they can help you maximize your time and profit with Google Adwords. All rules are created by clicking the Automate button on the Campaigns, Ad groups, Keywords, or Ads tab.
Getting the Most Out of Google Grants
APRIL 30, 2013
Google Grants , the nonprofit version of Google Adwords , is one of these free resources, and one of our favorites. First, let’s take a look at the Google Grant Adwords account restrictions: $330 daily budget cap ($10k per month). $2 Keyword targeted campaigns only.
The Top 10 Best Resources to Learn About SEO
FEBRUARY 24, 2015
This website, which focuses on the search marketing industry, is like a digital encyclopedia of search engine optimization information. Moz is an inbound marketing company and provider of SEO tools that has a blog full of insightful articles. Google Adwords Keyword Tools.
B2B Leads in the Long Tail of Search
AUGUST 9, 2012
Optimization projects normally start with keyword research to identify the most promising “head” search terms (short, frequently used keyword phrases), and over time, a site’s rank for these terms is closely watched (and often much fretted about).
8 Key Google Changes B2B Marketers Need To Know In The New Year
JANUARY 5, 2016
In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. For B2B marketers, this means your time investment requirement for Google+ lessens significantly in the new year.