KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. Google Search Console.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Launch Marketing

OCTOBER 10, 2018

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to unknowingly make costly mistakes if they don’t set up and manage paid search campaigns with best practices in mind.

Paid Search Agency 69

Paid Search Agency Cost Adwords B2B 69

KoMarketing Associates

MARCH 3, 2016

On Monday, February 22 nd , Google dropped a bombshell on the world of both paid and social advertising. Effective immediately, Google will no longer be showing ads on the right hand sidebar. They are instead opting to show ads only at the top and bottom of search results. Goodbye to Sidebar Ads.

Paid Search Agency 120

Paid Search Agency Cost Per Click Advertisements Advertising 120

KoMarketing Associates

FEBRUARY 2, 2015

Over the past few years, advertising on social media has grown in sophistication. What started as a few advertisements on the side of the screen has evolved into a full and mostly seamless blend of the overall social media experience. This new area comes in the form of mobile application advertising.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

MARCH 17, 2015

One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. There is rarely a classic, “ten pack” of organic search engine results when searching Google. Structured Data Examples.

Paid Content 120

Paid Content Search Marketing Paid Search Agency B2B Marketing 120

Adobe Experience Cloud Blog

OCTOBER 31, 2017

And while some of the changes leave me standing on my front porch, yelling at kids to get off of my lawn, many have me excited, both as a user and as a marketer. How can marketers stay ahead of Facebook’s changes, should the two newsfeeds roll out globally? Implications For Advertising.

Transparency 134

Transparency Paid Content Paid Search Agency Ads 134

Hubspot

MAY 3, 2017

That's where self-paced online learning comes in. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. Email Marketing. Social Media. 32 Free Marketing Courses to Take in 2017. HubSpot Academy.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Without a sufficient budget, your ads won’t show often.

PPC 92

PPC Lead Ranking Adwords Advertising Agencies 92

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Without a sufficient budget, your ads won’t show often.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

KoMarketing Associates

DECEMBER 21, 2017

Luckily for us, we work in an industry where there is lots of great content and smart people creating it. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development. Taking Everyday Life and Turning It Into Content.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Without a sufficient budget, your ads won’t show often.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

KoMarketing Associates

NOVEMBER 20, 2014

Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. Specific keywords as well as ad creative variations will all have individual click-through rates. This is based in part on your ad’s historical clicks and impressions. Manipulating CTR.

CTR 120

CTR Cost Per Click Advertising Agencies Advertisements 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hinge Marketing

JULY 24, 2015

You have a range of marketing tools and tactics at your disposal. There are online and offline tools, and it seems like new ones are popping up daily. With so many options, is paid advertising still worth it? And if so, what’s the best ad platform to use? Google AdWords is the most popular PPC service.

Advertising Agencies 48

Advertising Agencies Work Management Marketing Management Advertisements 48

Brightedge

APRIL 7, 2020

As organizations work to remain relevant for their target customers throughout this pandemic, maintaining a strong digital presence through SEO and content marketing will be one of the most important steps they take. As you create this material, the BrightEdge platform can help you track mobile engagement to your content.

Paid Content 126

Paid Content Top of Funnel SEO Digital Marketing Funnels 126

Tomorrow People

MARCH 19, 2012

For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines.

PPC 120

PPC Cost Per Click Advertising Agencies Paid Search Agency 120

KoMarketing Associates

JUNE 19, 2014

One of the biggest challenges we hear about in the world of marketing is around the idea of silos. As companies grow, and new people and departments are added, it’s easy to become segmented and communication can become more difficult than it once was. Enter search and social. . Social Media’s Impact on Search.

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Social Media SEO Media Keywords 120

KoMarketing Associates

FEBRUARY 28, 2017

This post will go over a few paid search areas that should be checked monthly to ensure an account remains in tip-top shape. Let’s take a look: Search Query Check-Up. As the campaign runs, observing the Search Query Report (SQR), provided by Google, is essential to ensure a healthy account. Testing Check-Up.

PPC 120

PPC Allocation Paid Search Agency CPC 120

KoMarketing Associates

AUGUST 11, 2015

We often are presented with a range of unique challenges when trying to demonstrate the value and impact of our search engine advertising campaigns. The extended sales cycle we face in B2B online marketing adds to the confusion. Clicks to site measure how many visitors paid search drove to the client’s landing page.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Webbiquity

MAY 6, 2013

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. Organic search experiments can take weeks to show results. You choose exactly when and where your ads are seen.

PPC 100

PPC Paid Search Agency Adwords Tips 100

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. SEO can certainly be augmented through and augment email marketing campaigns. Visibility to social media profiles and pages.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Only B2B

APRIL 1, 2020

Building email marketing lists is important because as per a survey conducted in various companies, attributed 23% of total sales to this channel. No matter which industry you work in, you will notice that email marketing is still more profitable as compared to other marketing strategies. Email Marketing.

Email Marketing 150

Email Marketing Ad Building Privacy Policies Multi-Channel 150

Outbrain

MARCH 19, 2019

The true power of pay-per-click (PPC) advertising is its ability to drive bottom-line results for businesses. Approximately two-thirds of people who click on a PPC ad do so to purchase a product. Plus, paid ads are said to raise brand awareness by 80% ! Those stats are not just reserved for Search Engine Marketing (SEM).

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

seo.co

AUGUST 20, 2020

Table of Contents. + The Basics of SERPs (Search Engine Results Pages). + How Do Search Engines Choose Results for SERP? + Pay per click (PPC) Ads. If you’ve spent any time reading about online marketing, you’ve likely seen the acronym “SERP,” or heard references to it in the context of search engine optimization (SEO).

SERP 111

SERP Paid Content PPC Cost Per Click 111

Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

KoMarketing Associates

MARCH 13, 2014

Baidu is the world’s largest Chinese search engine and holds more than a 60% share in the Chinese search engine market. Worldwide, Baidu is the 5th largest destination online, in terms of traffic ranked relative to other sites, based on data from Alexa.com. This is called becoming a “Key Account Client.”

PPC 120

PPC Adwords Search Engine Marketing Work Management 120

Optinmonster

JUNE 5, 2022

Are you curious about how to use geotargeting to reach more customers with your website content? Table of Contents: What is Geotargeting? How to Create Personalized Content with Geotargeting. Geotargeting is displaying personalized content on your website based on users’ geographical location.

Conversion 111

Conversion Tagging Click Rate Display 111

Brandwatch Marketing

FEBRUARY 5, 2019

For brands, the growth of online activity has seen competitor analysis methods , metrics and tools blossom. There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. Content Discovery Tools.

Paid Content 60

Paid Content Analysis Budget Programs Tools 60

Choozle

FEBRUARY 12, 2019

” Marketers get asked these questions every day by the top dogs at their companies. There’s plenty of data around the value of various digital marketing and advertising efforts, but it’s often outdated or hidden inside of a long-form blog post. Marketing Stats You Need to Know. We get that.

Validation 42

Validation Paid Search Agency Marketing Management Mobile Advertising 42

KoMarketing Associates

JULY 22, 2016

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). This explosion in technology has overwhelmed marketers with data they don’t feel like they understand or control. The tracking code for these pages should be either added or updated to match the remainder of your website.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

Directive Agency

NOVEMBER 2, 2016

The distinction between paid and organic search can be a daunting one. The idea of paid for advertisements makes everything seem a little more high stakes to the DIY digital marketer sitting at home on his couch making business decisions. Paid or Organic, Which is for You? Is AdWords worth it?

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Hubspot

DECEMBER 11, 2018

After all, having an income chart like this is the main goal of many online entrepreneurs: For many entrepreneurs looking to build an online business, or marketers looking to monetize their web traffic, affiliate marketing is often how they got started with generating income. What is affiliate marketing?

Paid Content 77

Paid Content Work Management Planning Marketing Management 77

The Effective Marketer

AUGUST 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough? This is also a good resource for ensuring your staff is being compensated according to the market and for negotiating salary with someone you are hiring.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100