Content Value Is Going to Change the Way Marketers Think About SEO & ROI
Contently
DECEMBER 3, 2020
Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” Cracking the ROI code on search. And unlike attribution models, which are retroactive indicators of ROI, Content Value is a leading indicator.
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