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Long Tail Keywords: Win at SEO and Acquire More Qualified Leads

Marketing Action

And that means you need to know about long tail keywords. Find the right long tail keywords, and you’ll gain a serious advantage over your competitors. A long tail keyword is any search phrase that has three or four words in it – or more.

For AdWords In ABM, Add the Right AI

Webbiquity

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. Being smart about AdWords is essential. Take about three-quarters of your proposed Adwords budget and convert it into cash money. AdWords stirs in AI (but not for B2B).

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8 ValueTrack Parameters For Better AdWords Campaign Data

KoMarketing Associates

ValueTrack is an easy-to-use AdWords URL-tagging feature. ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad.

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. Well, we want both to run because it allows us to get audience-specific analytics. Bonus Mistake: Not adopting the latest AdWords snippets.

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Google’s New Search Analytics Report: What You Need To Know

EMagine B2B Blog

With changes to AdWords, new Google+ features, and of course, “ mobilegeddon ”, Google has been keeping digital marketers everywhere on their toes with new updates. In this case, the Search Analytics report is telling us a lot of rounded numbers and averages.

A Keyword Primer: Finding and Using Keywords Effectively

Marketing Action

In the digital marketing space keywords are often referred to as the word or words used to retrieve information through search engines. These words are used by search engine optimizations professionals (SEOs) to help communicate the most important information: what the page is about.

The Big List of (Not Provided) Search Recommendations for B2B Marketers

KoMarketing Associates

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). However, Google does not block keyword data for paid search advertising (AdWords).

10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. Not to mention, B2B organizations implementing account-based marketing can use these unique insights to inform their targeted campaigns. Big Data and Real-Time Analytics.

PPC for Startup Marketers: An Introductory Guide

Hubspot

When it comes to keyword selection for startups, long-tail terms are great ones to go after. Once you know broad terms related to your business, do some research to figure out some of the popular long-tail searches related to those terms.

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Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

Search query “information on how to _”. Website theme: Provide information, articles, and advice; provide educational content. This is why long-tail terms and geographic terms are much more achievable to achieve that 1 st page rank; less competitive. .

How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Unfortunately, more than 90% of that information is now presented to webmasters as simply “(not provided).” 3) Google Adwords Keyword Planner.

Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

Keyword research has long been heralded as a pillar of a proper SEO strategy. However, user intent is one of the most important metrics that should inform the direction of your content strategy. A user wants answers, resources, information, reviews of a product, and much more.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. analyzing the trends, and developing actionable insights to make better informed marketing decisions.

SEO 101 Part 3: Keyword Savvy

Marketing Action

And if there’s no obvious single keyword, perhaps the page isn’t written in a way that will serve a reader’s need for information. Searchers are likely to use when they want information about that one main thing (this page is basic information about keywords, and it links to more information).

57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Too few pages and too much information crammed on those pages — but your budget won’t allow for a complete redesign? Consider having your web designer create new navigation for you that includes drop down menus — making it easier to find information. Google Analytics).

Benefits of Bidding on Brand Terms

Fathom

Branded terms are generally much less expensive than long-tail, non-branded terms. In Google Adwords, you can use the ‘Paid & Organic’ view within the Dimensions tab. Looking at this information, you can actually see the performance metrics. In Google Analytics, you can look at different attribution models to see the greater impact. There are many articles on the topic of whether or not advertisers should bid on their branded terms.

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Getting the Most out of Your Keyword Data: Pubcon 2013 Takeaways

Fathom

And if you were savvy, you’d know you could use Google Analytics to get that information. Informational Stage. “Price, Buy, Try, Download” And I can’t stress this enough: don’t forget your long-tail queries.

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12 Critical Building Blocks to a Successful Digital Marketing Campaign

Hubspot

Run them through the same interview as above but try to focus a bit more of your time at the end of the interview collecting information on why they decided against your company. Use either Google Adwords or HubSpot’s Keyword Tool for the actual research.

How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix

distribion

Webinars can be a very effective way to convince hundreds of prospects over the course of an hour-long presentation that you are a trusted source for information on products or services similar to the ones you offer.

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

For this article, let’s make the following assumptions: We are looking at lead generation efforts, not B2B e-commerce Budgets are never as flexible as we would like, even when success becomes evident Sales cycles are long Tracking quality leads & sales by keyword is often easier said than done (but it needs to be done!) Break up the keywords into two sets – high-volume phrase and long-tail phrases.

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How to Reach Your Audience with Content Distribution

PureB2B

Do they appreciate short videos rather than long articles? You’ve already answered the pertinent questions and have the information all laid out. Choose a long-tail keyword that your target audience uses to search for content. Tools such as Moz’s Keyword Explorer and Google AdWords can help you look for relevant keywords with significant search volume. No matter how great or valuable your content is, it won’t be worth anything if nobody reads it.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). It will take that long for them to completely decompose and go away.

The 3-Pronged Approach to Keyword Research for Global Marketers

Hubspot

Indeed, Common Sense Advisory’s " Can’t Read, Won’t Buy " report found that people were four times more likely to buy something online if they had information in their own language.

Benefits of Bidding on Brand Terms

Fathom

Branded terms are generally much less expensive than long-tail, non-branded terms. In Google Adwords, you can use the ‘Paid & Organic’ view within the Dimensions tab. Looking at this information, you can actually see the performance metrics. In Google Analytics, you can look at different attribution models to see the greater impact. There are many articles on the topic of whether or not advertisers should bid on their branded terms.

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