Martech

DECEMBER 29, 2022

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. Viewing behavior will continue to change.

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Marketing In Real Life

AUGUST 11, 2020

Digital magazines are getting more views than ever so the value of the B2B advertising space has increased accordingly but it hardly matters if the ad's look and message fail to translate to the phone. To get advertising noticed on a small screen, consider these practical ideas you and your ad agency can implement today.

Advertising Agencies 58

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Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024.

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Martech

MARCH 16, 2023

Register today for “The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic,” presented by Adtaxi. Click here to view more MarTech webinars. The post The power of programmatic advertising appeared first on MarTech.

Advertisements 105

Advertisements Advertising Webinar Metrics Tactics 105

QuanticMind

AUGUST 28, 2023

In the fast-paced realm of digital advertising, staying ahead of the competition requires more than crafting compelling creative and targeting the right audience: It demands a deep understanding of campaign performance and the ability to derive strategic insights from consumer actions. How Are Conversions Tracked?

Advertisements 74

Advertisements Advertising Cost per Acquisition Conversion 74

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. But there’s another consumer group they need to keep happy: advertisers.

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Martech

MARCH 15, 2022

The games, which can be viewed on CBS and Turner properties for the next month, are also accessible through CTV and digital channels, offering lower-cost opportunities for marketers who want to get up close to the bracket-charged mania. Viewing behavior for the games. Search, contextual advertising and retargeting.

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Martech

FEBRUARY 23, 2022

Roku announced the Roku Advertising Watermark, a new authentication technology for its ad ecosystem. Free to use by publishers and advertisers, it confirms that ads are being viewed through a TV streaming device instead of on a desktop or mobile device. The post Roku introduces Advertising Watermark appeared first on MarTech.

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Martech

APRIL 5, 2022

Integral Ad Science, the ad verification and optimization platform, has unveiled a series of new features to provide advertisers with increased visibility into campaign performance. A unified view. Additionally, IAS augmented its Report Builder to now include insights into how long ads are in view, as well new open web video metrics.

Campaigns 112

Campaigns Validation Distribution Newsletter 112

illumin

FEBRUARY 16, 2021

Love is all around in this edition of Most Viewed Video Ads, spotlighting the importance of friendship, health, and self-care. This year, advertisers took a different approach to the celebration of love, placing an emphasis on inclusivity and products that make us feel special.

Ads 98

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Martech

MAY 18, 2022

Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. The growing popularity of video ads has prompted many social media platforms to modify and expand their video ad options and metrics, so bidding, view counting, and reporting can vary significantly from platform to platform.

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Martech

JUNE 22, 2023

Successful advertisers have already done the hard work of figuring out what a winning performance-focused CTV strategy looks like. MNTN looked at the top 25% of advertisers on its platform and put together a guide—so you don’t have to optimize alone. Click here to view more MarTech webinars.

Advertisements 105

Advertisements Advertising Campaigns Best Practices 105

Martech

DECEMBER 30, 2021

The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. Instead, it’s a fragmented landscape that will influence how advertisers buy TV ads at this year’s Upfronts. “TV More streaming. Activating more ads programmatically.

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Oktopost

NOVEMBER 8, 2021

Here’s what we think about it: the biggest value of integrating social advertising functionality into your social media management platform is all about DATA. To be able to see your owned, earned and paid social activities side by side in a consolidated view will be such a game changer for any B2B player.

Linkedin 150

Linkedin Organization Ads Knowledge Base 150

Liveintent

OCTOBER 24, 2022

What is a single customer view? A single customer view, also known as a 360 degree customer view or a unified customer view, is a comprehensive collection of data gathered from various channels that’s connected to one individual. What are the benefits of a single customer view? Optimize advertising spend.

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Touchpoints Mobile Advertising SMS Marketing Management 62

Martech

FEBRUARY 20, 2023

Connected TV (CTV) targeting has long been anticipated to revolutionize advertising. The benefits of CTV advertising With data from streaming services and smart TVs, advertisers can create highly targeted campaigns that reach the right audience based on content and timing. How long they watched it. Whether they engaged with it.

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illumin

MARCH 24, 2022

Yet despite all of this attention, crypto advertising is still tightly regulated in many parts of the world, including North America. The post Most Viewed Video Ads: Cryptocurrency appeared first on AcuityAds Inc. In […].

Ads 52

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Digilant

JANUARY 11, 2024

This year’s highly-anticipated March Madness will offer advertisers unparalleled opportunities to immerse themselves in the excitement of the tournament. We’ve compiled essential information to help advertisers navigate the upcoming media frenzy and capitalize on opportunities throughout the games. Let’s jump in.

Advertising Channels 59

Advertising Channels Advertisements Advertising Cable 59

Martech

NOVEMBER 30, 2022

Click here to view more MarTech webinars. The post Webinar: Your winning CTV advertising strategy in 2023 appeared first on MarTech. You can now reach them whether they’re unwinding after work with reality television or streaming their favorite films on the weekend.

Webinar Metrics 105

Webinar Metrics Advertisements Advertising Television marketing 105

Martech

JANUARY 19, 2022

Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. They can be viewed on iOS and Android phones, desktop computers and AR or VR headsets.

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illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. dollars by 2024.

Mobile Advertising 52

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QuanticMind

AUGUST 28, 2023

In the fast-paced realm of digital advertising, staying ahead of the competition requires more than crafting compelling creative and targeting the right audience: It demands a deep understanding of campaign performance and the ability to derive strategic insights from consumer actions. How Are Conversions Tracked?

Advertisements 52

Advertisements Advertising Cost per Acquisition Conversion 52

illumin

APRIL 20, 2022

While this time of year may not be well-received by most consumers, taxes must be done and advertisers are eager to showcase how they can make them a little easier on us. The Most Viewed Video Ads for the 2022 Tax Season provides a strong […]. The post Most Viewed Video Ads: Tax Season 2022 appeared first on AcuityAds Inc.

Ads 52

Ads Video Marketing Advertisements Advertising 52

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

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Advertising Agencies Paid Content Cost Per Thousand Advertisements 123

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023).

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Advertising Agencies Advertisements Advertising Paid Search Agency 126

illumin

FEBRUARY 18, 2022

Hold onto your beer cozies: The Most Viewed Video Ads list for the 2022 Super Bowl has just kicked off. With overall viewership down in 2021 and the NFL making advertisers sign longer contracts, many wondered what the future held in store for Super Bowl LVI. Luckily, viewership rebounded in 2022 to an estimated 101.1 […].

Ads 52

Ads Video Marketing Advertisements Advertising 52

Bannersnack

DECEMBER 13, 2022

10 minutes read The struggling days of manually doing online advertising are coming to an end with the rise of programmatic advertising. But what is programmatic advertising? For the past few months, they have worked on developing Creatopy’s ad-serving capabilities and got into the depths of programmatic advertising.

Advertisements 52

Advertisements Advertising Webinar Metrics Ads 52

Digilant

NOVEMBER 8, 2023

Industry professionals, leaders, and innovators recently gathered in New York’s Penn District for Advertising Week New York 2023. Over four days, individuals across the advertising ecosystem shared valuable insight and dove into thoughtful discussions concerning the industry’s future.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Sprout Social

NOVEMBER 25, 2020

In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. In this resource, you’ll find all our essential guides to paid social advertising. Instagram advertising strategy.

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Social Media Resources Advertisements Advertising 142

illumin

APRIL 7, 2022

but which advertisers were also able to claim March Madness victory in 2022? The post Most Viewed Video Ads: March Madness 2022 appeared first on AcuityAds Inc. Brands like Pizza Hut and Buffalo Wild Wings zeroed in on their target audience by emulating […].

Ads 52

Ads Video Marketing Advertisements Advertising 52

Digilant

FEBRUARY 21, 2024

We’re excited to announce our new video series, “Countdown to the Cookieless Future,” aiming to demystify the impending shift in digital advertising due to the depreciation of third-party cookies in Chrome and outline proactive steps for advertisers.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Urgency Marketing 52

Valasys

APRIL 3, 2024

3rd April, New Jersey: The adoption of generative artificial intelligence imaging in the advertising is highly time-saving as it seamlessly delivers pre-personalized ads to a broad audience. Besides, some views on replacement of human roles as models or actors by AIs require careful analysis in future robotics development.

Marketing AI 40

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Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research , US display advertising is predicted to grow 27.5% And around the world it is a similar story – display advertising continues to grow. How did the 2020 UEFA European Championship impact display advertising trends?

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Martech

NOVEMBER 12, 2021

On Tuesday, Facebook published its Q3 2021 transparency reports, including reports on its most widely viewed content and community standards enforcement. The top 20 most widely viewed posts. content views. content views. The top three most widely viewed posts from Q3 2021. of all U.S. of all U.S. Image: Facebook.

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Facebook Transparency Communities Marketing Report 109

Stevens & Tate

OCTOBER 3, 2022

However, now that advertisers have access to significant amounts of data, including personal customer information as well as audience behaviors, creative decisions are being informed by their data. The following are just a few ways that advertising agencies use data driven creative tactics to influence your marketing campaign for the better.

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Advertising Agencies Creativity Advertisements Advertising 116

illumin

JULY 2, 2021

From recoloured rainbow logos to special product editions and tailored advertising campaigns, brands increasingly incorporate Pride as an integral part of their inclusive marketing strategies. The post Most Viewed Video Ads: Pride 2021 appeared first on AcuityAds Inc. But just because brands are […].

Ads 52

Ads Video Marketing Communities Advertisements 52

Porch Group Media

FEBRUARY 16, 2023

CTV advertising is a $9 billion dollar industry, that allows marketers to reach targeted audiences like never before. Keep reading to understand why CTV advertising is an opportunity you can’t afford to ignore. What is CTV Advertising? These ads are shown alongside TV shows or live streams viewed on streaming devices.

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