The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013. Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

KoMarketing Associates

AUGUST 11, 2015

We often are presented with a range of unique challenges when trying to demonstrate the value and impact of our search engine advertising campaigns. The extended sales cycle we face in B2B online marketing adds to the confusion. METRIC 1: CLICKS. For example, are more consumer oriented advertising entering the space?

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. This is where lead magnets come in, as an integral part of email marketing. Have highly specific content. What is a lead magnet?

Paid Content 286

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 286

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. And targeting your audience with paid social media campaigns is one of the best ways to do that. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How long should your ad text be?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

NuSpark Consulting

JULY 5, 2016

If you’re focused on maximizing ROI for your firm, and you have a team or vendor managing your paid search campaigns, you may not be optimizing ROI. We’ve seen this again and again when we’ve taken over search campaigns over the last decade. Keep in mind the goal of paid search: to generate a click that converts.

Adwords 100

Adwords Cost per Acquisition ROI Google 100

Webbiquity

OCTOBER 6, 2015

digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well. As the economy improves and marketing budgets increase, the dollars are flowing disproportionately to online ads. Second, ad blocking software is a growing concern.

Marketing Budget 100

Marketing Budget Allocation Cost Per Click Media 100

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. Every month we release new data along with relevant insights on content distribution. March Data.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Anyword

MARCH 6, 2019

We launched The Keywee Facebook CPC Tracker , based on analysis of data from hundreds of publishers, to help publishing leaders understand how changes to the Facebook platform affect their work. Each month we release new data along with relevant insights on content distribution. Research by Parse.ly February Data.

CPC 40

CPC Cost Per Click Facebook Storytelling 40

Anyword

AUGUST 13, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. We release new data on a monthly basis along with relevant insights on content distribution. For some, this means expanding into new products and content initiatives. July Recap.

CPC 40

CPC Cost Per Click Facebook Lead Ranking 40

Anyword

AUGUST 13, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. We release new data on a monthly basis along with relevant insights on content distribution. For some, this means expanding into new products and content initiatives. July Recap.

CPC 40

CPC Cost Per Click Facebook Lead Ranking 40

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

Marketing Budget Creation 106

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 106

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. How is your team adapting to these changes?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Biznology

JANUARY 26, 2011

Andrew Goodman is a writer, paid search expert, and SearchManager Advisor to American Express OPEN , the credit card AMEX markets to small businesses. Andrew has long been known as one of the foremost paid search experts in the world, so if you are interested in Microsoft-Yahoo! Image by rustybrick via Flickr.

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

LeadSloth

AUGUST 11, 2009

Interview with Terry Whalen from CPC Search. There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. I have written a lot about Inbound Marketing ( social media and search engine optimization ): it’s free, but takes a fair amount of time to set up.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. You should drive more B2B traffic to your content, which can increase your subscriber’s list.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? What Is B2B Digital Marketing? B2B Vs. B2C Digital Marketing: How Do They Differ?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. What are you looking for your next marketing campaign to achieve?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Biznology

AUGUST 20, 2014

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. Which begs the question: does mobile search work?

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

KoMarketing Associates

FEBRUARY 25, 2016

As a Paid Search Advertising Manager at KoMarketing, my job is to pretty much do the same. Looking at the parallels between the Fantasy sports world and paid search marketing , it’s easy to see that both can be approached in the same competitive manner. Paid search marketing works in much the same way.

PPC 120

PPC Paid Search Agency CPC Cost Per Click 120

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience. More specifically to influencer marketing – how can you measure the return on a relationship? But how can you measure this?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. The idea here is to bring them back with an offer or alternative content.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. The idea here is to bring them back with an offer or alternative content.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Directive Agency

MARCH 25, 2020

These giants continue to dominate the market share of revenue generated by the overall software industry. We coupled our insights generated from these companies and added our analysis of why your SaaS marketing team should be executing these pillars of demand generation on all cylinders. Organic Search. Activation.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Single Grain

DECEMBER 8, 2023

From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. Most importantly, LinkedIn’s competitively priced ad rates produce results. The answer is simple.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Directive Agency

JUNE 13, 2018

What does marketing no longer do for B2B companies? I think we spend so much time focusing on “ what does marketing do ” that we have forgotten to talk about what doesn’t work anymore. Click on it… You’re able to scroll through any specific point of the video that way. Mass Marketing.

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

Unbounce

MAY 15, 2019

Hey there , marketer. I’m your target market. I just Googled your solution, clicked your ad, and I’m on your landing page. Your ad promised me something you didn’t deliver. You’ve likely heard about the importance of “message match” (also known as “ad scent” or “congruence”).

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Directive Agency

MAY 17, 2017

Shape – A great tool to help manage budgets across a number of different advertising platforms. Marin Software – Marin focuses mostly just on Social and Display advertising campaigns, but much like the software tools above, it also syncs with all of your ad campaign data for easy to create reports. Pause losing ads.

PPC 60

PPC Cost per Acquisition Lead Ranking Budget Programs 60

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Single Grain

JULY 7, 2023

In today’s competitive business landscape, making the right decisions about your advertising strategy can be the difference between success and stagnation. But with so many marketing channels, tools and techniques available, how do you know which path to take? Let’s dive deeper.

Advertising Agencies 52

Advertising Agencies Paid Content Advertisements Advertising 52

KoMarketing Associates

FEBRUARY 8, 2018

Finding the right audience is essential to any B2B paid advertising campaign. To reach that audience, it comes as no surprise that companies are expanding their paid efforts beyond simply search advertising. As we start 2018, we expect more companies to take advantage of the LinkedIn ad platform.

Paid Content 156

Paid Content Linkedin Cost Per Click Paid Search Agency 156

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Single Grain

JUNE 1, 2023

There are plenty of benefits of LinkedIn Ads. Among the myriad of advertising platforms available, LinkedIn has earned its title as a powerful tool for connecting with professionals and decision-makers in various industries. It is a safe space for professionals (including advertisers) to “cold-message” people, extending an offer.

Linkedin 52

Linkedin Paid Search Agency Ads Cost Per Click 52

Anyword

JULY 3, 2019

For one, digital media is becoming an increasingly important part of peoples’ days. hours a day interacting with digital media, and a growing number of people report being online “almost constantly.” To succeed in 2019, storytellers are trying to keep up with media consumption trends of Millenials and Gen Z.

CPC 40

CPC Cost Per Click Paid Content Facebook 40

Valasys

JULY 30, 2019

The practice of advertising on websites or apps or social media channels through banners or text formats, images, flash, video & audio is called display advertising. Display advertising can be a mystical practice for B2B companies as they are paying for impressions & clicks on other websites, that they don’t own.

Display 40

Display Paid Content Advertising Agencies Advertisements 40