Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. It is one of the most effective methods for B2B businesses to amplify their brand’s reach and drive lead generation. We’ve helped hundreds of clients generate valuable leads with their PPC campaigns.

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Coordinate cold emails advertising a product launch or special promotion with other forms of marketing. Guest post by Nina Petrov.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

QuanticMind

SEPTEMBER 21, 2018

PPC advertising, when managed well, can be one of the most cost-effective tools for reaching your audience. However, with all of the advantages PPC advertising provides, it is easy to allow budgets to bloat out of control. And often, PPC advertisers worry about whether they are getting enough for their money.

Advertising ROI 40

Advertising ROI PPC ROI Advertisements 40

KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. Two Structured snippet headers can appear on desktop, while on mobile and tablet devices will only show one header. Benefits of Structured Snippets.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

SmartBug Media

JUNE 12, 2023

As a business owner or marketer, you know that paid search advertising has the power to drive targeted traffic to your website. In this blog post, we will explore the key steps and best practices for creating an effective paid search strategy that maximizes your ROI and helps you achieve your business goals.

Cost Per Click 98

Cost Per Click Lead Scoring Lead Ranking Marketing & Strategy 98

Navigate the Channel

JUNE 2, 2023

What served your construction company website a few years ago (hello, online brochure) won’t cut it today—if you want to drive traffic and generate leads. Update your construction website for better traffic and lead generation. To start, we’re going to assume your website has a robust mobile version.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

illumin

OCTOBER 13, 2023

Before exploring programmatic audio advertising, it is essential to understand the foundational principles. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades. What is audio advertising? billion by 2027. billion by 2027.

Advertisements 52

Advertisements Advertising Mobile Advertising Budget Programs 52

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

Porch Group Media

OCTOBER 4, 2022

Just a few months ago, I read in a Forbes article that the Apple privacy changes slashed the average mobile advertisers ROI by 40%. This is a big topic with big implications for advertising companies and marketers alike. Subscribe below to stay tuned for upcoming episodes with other industry-leading marketing executives.

Privacy 52

Privacy Spending First-Mover Advantage ROI 52

ClearVoice

NOVEMBER 28, 2022

And it’s essential that it converts into lead-generating assets for your business that informs your audience and keeps them engaged. Mobile first will remain a priority. It’s not uncommon for blog trends to come and go but having mobile-first formatting will endure. Mobile-friendly design. Mobile messaging.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93

Customer Experience Matrix

NOVEMBER 15, 2013

Many small businesses do their marketing through CRM, email, and search advertising. Companies that provide small businesses with online directories and ratings, search engine optimization, Web sites, and paid search marketing all have client bases that dwarf the small business marketing automation industry.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Navigate the Channel

DECEMBER 15, 2023

It goes beyond traditional advertising by providing information and solutions that resonate with potential customers. Cost-Effective : Compared to traditional advertising, content marketing is often more cost-effective and can yield better long-term results.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Martech

DECEMBER 4, 2023

the tactic positively impacts revenue or leads). Every customer interaction is important, whether on a desktop or mobile device. Making mobile interactions enjoyable can be a great way to attract more B2B customers. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

B2B Marketing 106

B2B Marketing Trends B2B Planning 106

KEO Marketing

NOVEMBER 6, 2015

According to one recent study, the digital advertising industry loses $10 billion each year to unseen or improperly viewed ads. For one thing, the nuances of different browsers, devices, and user viewing habits mean few digital advertisers will ever achieve 100% viewability. Optimize ads for mobile. Go vertical.

Advertising Agencies 48

Advertising Agencies Advertising ROI Paid Search Agency Advertisements 48

Stevens & Tate

APRIL 18, 2024

Lead Management : The use of automation software in lead management allows senior living communities to capture and store detailed information about each prospect, from initial inquiry through to move-in. This approach ensures that marketing for senior living reaches those most likely to be interested in such services.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Top Rank Marketing

AUGUST 4, 2023

Have you found your own leading B2B marketing news item that we haven’t yet covered? B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04 billion — a figure that would top pre-pandemic marks — with expectations to reach $91.19 If so, please don’t hesitate to drop us a line in the comments below.

B2B Marketing 98

B2B Marketing Budget Programs ROI Planning 98

Valasys

DECEMBER 11, 2023

Marketers are allocating funds to create engaging blog posts, eBooks, videos, and interactive content that resonate with their audience and drive brand awareness and leads. Social Media Advertising The power of social media cannot be overlooked in today’s digital landscape.

Allocation 40

Allocation Advertising Agencies Mobile Advertising Marketing Automation Services 40

Valasys

JANUARY 11, 2024

Pinterest is a popular social media platform that you can use to generate leads for your business. This prevalence of visual content makes Pinterest suitable for advertising because most ads are in picture or video format and users are already used to viewing pictures and videos on the platform.

Paid Search Agency 40

Paid Search Agency Ads Mobile Advertising Display 40

Digilant

OCTOBER 16, 2023

But that’s not to say that the state of display ads, and even the ads themselves, haven’t continued to evolve right alongside the rest of the online and mobile ecosystems. Today, in 2023, display advertising remains a dynamic discipline and an important overall piece of the digital advertising puzzle.

Display 59

Display Advertising Agencies Advertisements Advertising 59

ClickZ

JANUARY 15, 2021

With a cloud-based, data-driven, and AI-powered platform, Jivox delivers personalized digital advertising and marketing experiences at scale; engaging consumers with the right message in real-time and across all channels. Jivox has been recognized by Forrester as a leader in creative advertising technologies. In summary.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Semcasting

MAY 3, 2018

ABM systematically provides structure to the management and qualification of business leads. When consumer or business leads come from a conversion – a form fill, call center or direct mail – the action you need to take is clear. Onboarding a website visit, an advertising impression, or a store visit can all be linked back to a sale.

Lead Generation 58

Lead Generation Traffic Advertising Channels Sales Qualified Leads 58

Marketing Insider Group

NOVEMBER 9, 2020

Paid advertising is somewhat of a dinosaur. There are, of course, many channels to use for traditional advertising, but its value, especially to B2B companies, is diminishing. Digital advertising has the most significant chunk of companies’ budgets, followed by social, website, SEO, and mobile marketing.

Marketing Budget 276

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 276

Valasys

NOVEMBER 11, 2019

B2B advertising world is dynamic & multi-channel. With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer. The following strategies would tactfully guide you on How to Generate B2B Leads Using Facebook in 2020: 1.

Facebook 55

Facebook Generation Lead Scoring Lead Ranking 55

SalesIntel

NOVEMBER 16, 2021

Adopting an ABS strategy will help your team meet quota, complete more transactions, and achieve a greater return on investment from your sales initiatives. ABS is a B2B sales model that identifies which organizations are ready and likely to buy using an account-based approach rather than a lead-based or contact-based strategy.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Lead Ranking Tools 98

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Paid Search Agency 83

Paid Search Agency Ads Campaigns Cable 83

Meerkat Marketing

FEBRUARY 6, 2023

Mixpanel: This is an analytics platform that helps businesses track user engagement and behaviour on their website and mobile apps. SEMrush: This is a marketing tool that provides data on organic search, paid search, and display advertising. Lead Management: Track leads from initial interest to conversion.

Paid Content 52

Paid Content Marketing Analytics Tools Marketing Automation Services Marketing Management 52

Go Beyond SEO

SEPTEMBER 24, 2020

Here are the top buying journeys by which consumers are looking for goods and services: Mobile Devices & Smartphones. 51% of smartphone users have found a new company or product when searching on mobile. 85% of internet searches are conducted on the mobile phone. Video Advertisements. We’ve done the dirty work….

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. This approach increases the relevance of your ads and enhances the user experience, leading to higher conversion rates.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Bannerflow

JANUARY 21, 2021

These are the best display advertising campaigns of 2020. At Bannerflow we are proud that for many of our customers our advertising platform was up to the task when it mattered most. At Bannerflow we are proud that for many of our customers our advertising platform was up to the task when it mattered most. Winter 2020: ATG.

Display 98

Display Advertisements Advertising Campaigns 98

DAGMAR Marketing

JUNE 23, 2021

It also looks at whether a web page is mobile-friendly, includes Core Web Vitals , has a fast loading time, schema markup (structured data), and SSL. Pay-per-click (PPC) is a form of advertising that guarantees top placement in search engines. Every time a user clicks a PPC ad, it requires the advertiser to pay a fee.

PPC 95

PPC SEO Best Practices Lead Scoring 95

Unbounce

JANUARY 13, 2022

More privacy regulations are on the horizon—here’s how to pivot your paid advertising strategy. In this post , you’ll find five advertising hacks to help you tackle privacy restrictions. Cause that could be the culprit to a lower conversion rate. Here’s how we’ll use ‘em in 2022. So get a step ahead. Source: Hubspot.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Huptech Web

JANUARY 13, 2023

Mobile Ads Stats. Paid advertising is a crucial aspect of promoting any business or product. Paid advertising is a crucial aspect of promoting any business or product. By investing in paid advertising, businesses can reach a larger audience and gain more visibility for their products or services. Search Ads Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

KoMarketing Associates

OCTOBER 11, 2016

Structured snippets is an AdWords extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. As a B2B advertiser, you have another tool at your disposal to limit your exposure and likelihood of click-through from someone who is not your target audience.

Adwords 120

Adwords Advertisements Advertising B2B 120

Hubspot

APRIL 12, 2021

Performance marketing places the power back into advertisers' hands. There's a guaranteed return on investment (ROI). A commission rate. You, as the advertiser, will seek out an affiliate partner, which can be an influencer or publisher. TapJoy is designed for brands targeting mobile app users.

Paid Content 96

Paid Content Work Management Advertising Agencies Paid Search Agency 96

Marketing Insider Group

JULY 14, 2020

Digital, social, and mobile technology would seem immature in most situations. They expect marketing to generate leads, expand brand awareness, and increase revenue. There’s no return on investment (ROI) with these vanity projects. They stick with product promotion and advertising. They are failing.

Paid Content 277

Paid Content Ad Frequency Paid Search Agency Marketing Budget 277