KoMarketing Associates

AUGUST 26, 2020

But maybe you’re still not totally committed to video as a medium for your B2B content strategy. Here are some ideas for great LinkedIn video ads to get you started: Brief customer stories or testimonials. Both personal profiles and company pages can publish native videos. But maybe you knew all that already.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion? Simple – with Outbrain.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

KoMarketing Associates

JUNE 25, 2019

Customer spotlights or interviews. In addition, if you have an exclusive or customer Facebook group that you manage, you can also go live in the group. An email newsletter is also a prime opportunity to promote the content that the company is creating, such as a section for the latest blog post and upcoming events or webinars.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Brandpoint

APRIL 13, 2023

Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. Start by brainstorming a frequent or common customer or client question to address. Saying Thanks Did you have a good fiscal year, a successful product or service launch or maybe a campaign that customers loved?

Social Media 118

Social Media Traffic Top of Funnel Media 118

Liveintent

SEPTEMBER 7, 2021

This does not mean, however, that small-to-medium-sized retailers cannot remain competitive. Retailers have amassed troves of first-party data from their customers and audiences like information on purchases (both online and in-store), loyalty programs, store credit cards, and rebates, for example. First-party data.

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. This is why having cohesive messaging across all mediums is so important. And it was an instant hit. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Parse.ly

OCTOBER 7, 2020

When we refer to content we’re talking about blog posts, news articles, whitepapers, ebooks, videos, podcasts, and any other form of communication that you post to your website and distribute around the web. It’s how forward-thinking companies are providing real value to their customers and building loyalty and brand authority.

CMS Development 116

CMS Development Advertising Agencies Privacy Content 116

Sprout Social

APRIL 6, 2023

You can use it to plan every stage of the content production and distribution process. Let’s say you run a podcast and want to publish two episodes in the coming month. With a content calendar, you will be able to set schedules to finish each of these tasks in order to publish the episode on the desired date.

Content 82

Content Work Management Ad Frequency Marketing Management 82

SmartBug Media

SEPTEMBER 8, 2021

Here are some tips from the panel: Create teaser videos that lead to the actual content you want to promote. You’ll also want to consider your distribution plan when it comes to making your video inclusive. Make sure you’re promoting the video where your whole audience wants to consume content.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Hubspot

MAY 11, 2020

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? Marketers should examine every article, email, ad, and social media post scheduled to be published to ensure that the tone of each asset is empathetic and respectful.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

seo.co

JANUARY 23, 2022

Report your findings via graphs and charts and promote them heavily. Use Yoast to make sure you are optimizing each post for its target keyword, and after publishing the post I always make sure to build at least three internal links to it from other pages on your blog, using the keyword as anchor text, when possible.

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

Biznology

JUNE 8, 2017

None of them could understand why we were promoting the practice of content marketing when it is so fraught with failure. James_Mathewson …creating and promoting branded content should be part of the mix. The main problem with branded content is not the content itself, but the medium.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

ClearVoice

APRIL 15, 2021

It’s when a journalist publishes or broadcasts an article that mentions your organization — or your client’s — in positive terms, earning the implied endorsement of that journalist and the media outlet for which they work. Earned media is created and published by a third party, like a reporter, influencer, or customer.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

KoMarketing Associates

AUGUST 18, 2020

But maybe you’re still not totally committed to video as a medium for your B2B content strategy. Here are some ideas for great LinkedIn video ads to get you started: Brief customer stories or testimonials. Both personal profiles and company pages can publish native videos. But maybe you knew all that already.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

ClearVoice

AUGUST 17, 2020

Successful, actionable content production involves more than putting an idea into words and clicking the publish button. Let’s be candid and recognize it’s not uncommon for small-to-medium-size businesses and boutique agencies to collaborate with creatives on contract to supplement in-house content marketing efforts.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

PureB2B

JANUARY 15, 2018

The online world is a big and cluttered space, so it isn’t reasonable to think that you can limit the distribution of your content solely to your own blog. However, that doesn’t mean you should go on a syndication spree and let random sites do the work of promoting all your blog posts, or any other content type for that matter.

Paid Content 62

Paid Content Sales Qualified Leads Enterprise Management High Quality Lead 62

Scoop.it

DECEMBER 22, 2020

Some content is intended to promote the visibility of your brand, introducing it to new people and raising awareness among your customers. It’s a useful effect if you want to encourage customer loyalty or just make your brand known to a wider circle of people. · Brand reputation. . · Traffic generation.

Paid Content 80

Paid Content Curation Content Lead Scoring 80

PureB2B

JANUARY 15, 2018

The online world is a big and cluttered place, so it isn’t reasonable to think that you can limit the distribution of your content solely to your own blog. However, that doesn’t mean that you should go on a syndication spree and let random sites do the work of promoting all your blog posts (or any other content type for that matter) for you.

Paid Content 59

Paid Content Content Network Marketing Advertising Mediums 59

Content Marketing Institute

NOVEMBER 6, 2018

But one thing that can make your decisions more straightforward is establishing a channel plan – an advanced directive for how your brand can and should distribute its content marketing efforts on rented channels like social media, and what you expect to achieve. Should we publish once a week? joderama #socialmedia Click To Tweet.

Planning 111

Planning Social Media Template Marketing Plans 111

SmartBrief - Marketing

SEPTEMBER 28, 2023

Return to Taobao” reinstated the focus on consumer affordability, enabling numerous small and medium-sized businesses (SMBs) to offer competitive products and services. Surging transactions on these platforms demonstrate the importance of content to inspire customer action and facilitate conversions. What does the new strategy mean?

eCommerce 52

eCommerce Marketing & Strategy Co-Registration Marketing Management 52

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. How often do bloggers publish blog posts?

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Anyword

MARCH 11, 2020

All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So what are some of the ways other publishers are using their content to bring a profit?

Paid Content 54

Paid Content Lead Ranking Cost Per Click Banner Ads 54

DivvyHQ

MARCH 9, 2017

Like most digital mediums, before blogging was deemed an essential content marketing tactic, it was primarily a hobby. Before you hit publish, let’s consider the benefits and risks third-party platforms pose. They often won’t read just one post, but will continue clicking “Read More” and consuming content from new-to-them publishers.

Marketing Automation Services 41

Marketing Automation Services CMS Development Kentico Advertising Mediums 41

Hubspot

FEBRUARY 12, 2020

Undoubtedly, your marketing team uses a variety of mediums to execute your marketing messages on a daily basis. Those mediums — including social media, email, and paid advertising — are part of what's called a business's media mix, a process that can be helpful for businesses that need a little organization.

Media 86

Media Lead Ranking Brand Identity Branding 86

Sprout Social

OCTOBER 6, 2022

And when it comes to TikTok specifically, Digital Marketing Institute defines 250,000 views as mildly viral, one million as medium viral and 5 million views within 3-7 days as officially TikTok-viral. This will shed light on your actual goals, key messages, tone, length, distribution channel and more. Forget about being promotional.

Viral Marketing 129

Viral Marketing Social Media Video Marketing Media 129

Marketing Insider Group

JANUARY 24, 2012

We receive more marketing messages than we can handle and the battle for customer attention has moved from being mainly about the medium to technology to content. If “content is king,” then customer attention is the “Holy Grail.” Publishers have great content, but cannot get consumers to pay for it.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Banner Ads Telemarketing 100

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. In addition to getting some incredible reactions from our customers over the years, our 2019 holiday video has won a prestigious Telly award in the Business-to-Business Video Campaign category. Promotion: Making Your Content Simply Irresistible.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Vidyard

MARCH 23, 2021

Start by looking at the buyer, customer, and/or user personas your company already has. Research what their video preferences are: Is it a good medium for reaching them? As you move forward with creating new videos, ask yourself every time which persona the content speaks to and at what point in the customer journey.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Optinmonster

FEBRUARY 5, 2020

By the end of this article, you’ll have everything you need to get rid of those pesky pencil-pushing tasks and get more time to do what you do best: create and distribute killer campaigns that grow your business. Top Tools Alert: Don’t use spreadsheets to track your lead and customer data. Let’s jump in!

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Outgrow

JULY 8, 2020

Their expert content marketing team is responsible for creating, publishing, and distributing your content online. They created and published a series of photo and video recipes that increased Sari Roti’s online presence. The company provides cost-effective online marketing solutions to small to medium businesses.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Hinge Marketing

MAY 20, 2019

Because blog posts can be any length and less polished than, say, a magazine article, they can be produced and published quickly. Perhaps the most familiar form of thought leadership, these medium-length pieces are still valuable. For the ultimate credibility boost, publish an in-depth study of a topic. Social media.

Planning 92

Planning Marketing Plans Service Content Marketing 92

Exo B2B

NOVEMBER 21, 2019

Published annually by the Content Marketing Institute and Marketing Profs , this study contains a lot of information about content marketing, in this case, B2B. Here is the graph highlighting the preferred communication channels for distributing B2B content. I keep repeating that the best medium is the blog. And yet both should.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

New North

AUGUST 14, 2023

“How many blog posts did we publish this quarter? They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers. It’s like building a series of bridges that connect your brand to your customers, each one reinforcing the other.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

SnapApp

JANUARY 3, 2018

You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. When you mention a person or company in your content, reach out to them after you’ve published that content and let them know you’ve mentioned them. For Optimizing Content. .

Work Management 74

Work Management Tips Product Marketing Management 74

RebelMouse

NOVEMBER 6, 2019

Over the next decade, quality content will continue to mean nothing without effective distribution that translates into increased wins on site, search, and social. Keeping tabs on the modern user is a tireless job, and most publishing technologies cannot keep up with the rapid speed of the industry. PageSpeed Insights tool.

CMS Development 40

CMS Development Enterprise Management Paid Search Agency Custom Publishing 40

readwrite

MARCH 9, 2017

As a VR platform working closely with brands, publishers, and VR content producers, we have seen consistent increased demand in the VR ecosystem over the course of the past year. Today, we have helped more than 100 brands and publishers deliver over 100 million VR ad impressions. This all demonstrates deeper engagement with the medium.

Impressions 52

Impressions Paid Search Agency Advertising Agencies Ads 52

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92