LeadsRX

JANUARY 14, 2022

The blend of Unbounce’s conversion intelligence solutions with LeadsRx multi-touch attribution and customer journey analytics means very good things for both companies and their customers. The LeadsRx team is proud and excited to now be an Unbounce company. Expanding Customer Bases at Both Companies.

Multi-Touch Attribution 80

Multi-Touch Attribution ROAS Paid Search Agency SMB 80

Salesforce Marketing Cloud

APRIL 20, 2022

We recently surveyed 200 small and medium businesses (SMBs) to learn how adopting digital work — with both their tools and culture — are better positioned to thrive than their less tech-savvy counterparts. The past two years showed how digital-first businesses are better positioned to adapt to unforeseen change.

Small Business Marketing 98

Small Business Marketing Work Management Marketing Management Marketing AI 98

SWZD

AUGUST 19, 2019

Headquartered in Belmont, CA, RingCentral is a public company (NYSE: RNG) that provides communications and collaboration solutions including voice, video, team messaging, collaboration, SMS, conferencing, online meetings, contact center, and fax. About RingCentral. Organizing and Acting on Data.

Top of Funnel 59

Top of Funnel SMB Demand Generation Agencies Digital Marketing Funnels 59

Biznology

JUNE 6, 2018

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. Fortunately for SMB marketers, CRM is becoming main stream. You can remarket ads more intelligently based on specific interests or positions in the sales funnel. The Disconnect.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Adobe Experience Cloud Blog

JUNE 23, 2016

If you’re a B2B organization, your company likely markets to large enterprise customers with large budgets differently than more price-conscious small-to-medium businesses (SMBs) whose needs may be different. Every company is going to have different ways of defining their best customers and prospects.

Segmentation 92

Segmentation Ideal Customer Profiles Best Practices Allocation 92

Hubspot

JUNE 25, 2019

When there’s a lot of friction in your company’s customer experience, people spread the word. Fortunately, the same is true when customers have a positive experience with your company -- they tweet, post on LinkedIn, and rave to their friends, family, and colleagues about why they love doing business with you.

Hubspot 74

Hubspot Advertising Agencies Work Management Marketing Management 74

Content Marketing Institute

AUGUST 17, 2018

How do you convince the changing workforce that a company known for its printers should be part of that future? Xerox has transformed from a printer company to a technology company. Does it even use paper? If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced. Social engagement.

Paid Search Agency 56

Paid Search Agency Advertising Agencies Work Management SMB 56

Sharpspring

OCTOBER 13, 2020

You have to have some sense that in your message, in how you’re communicating on behalf of small and medium businesses, that you’re not saying the same thing you would say for other businesses and you’re not saying the same thing similar industry businesses would be saying. Chris Brogan on the SMB Advantage.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Advertising Mediums 52

Strategic-IC

NOVEMBER 13, 2017

Assuming that ABM won’t work for SMB accounts. ABM used to be more expensive and time/ manual-resource heavy, making it feasible only for enterprise companies. However, as technology has evolved, it’s now more straightforward to manage and scale, making it more accessible for smaller and medium businesses. Working in Silos.

Account Based Marketing 85

Account Based Marketing Top of Funnel Enterprise Management Planning 85

ClearVoice

MARCH 14, 2019

It should be one tight, information-packed paragraph that sums up the highlights of the company from its inception till right now. Keep track of the key messaging points and company milestones that are repeated most frequently in all the current or most recently released materials. It can be used for web and print.

Examples 100

Examples Press SMB Blast Campaigns 100

Albacross

JANUARY 31, 2018

You would be amazed at the number of companies that choose to be guided by gut instinct instead of taking their cues from a clear profile driven by data. In our experience at Albacross, companies tend to find a middle-ground that incorporates both. It’s also one of the things we find most frustrating. What’s the purpose of your ICP?

Ideal Customer Profiles 86

Ideal Customer Profiles Profiling Marketing Budget Account Based Marketing 86

Hubspot

JANUARY 17, 2018

On this podcast, sales expert Anthony Iannarino interviews well-known sales professionals from both B2B and B2C companies. To give you an idea, past subjects have included positive peer pressure, meditation, and purposeful procrastination. This show features selling tips for small and medium businesses and entrepreneurs.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Hubspot

MARCH 13, 2014

Small- and medium-sized businesses are turning to social media to generate leads and customers. In fact, in 2013, 36% of SMBs attracted a customer from their Twitter marketing campaigns. 2) 73% of people said they feel more confident in an SMB after following them and reading some of their Tweets. Tweet This Stat.).

Stats 28

Stats Twitter SMB Social Media 28

Single Grain

JULY 25, 2023

As a business leader, you may hope to be accessible and available to anyone who wants to work with your brand, including startups and SMB clients, but we all have our capacities. It’s that logic that can make working with small to medium-sized businesses tricky at times.

SMB 52

SMB Work Management Enterprise Management Marketing Management 52

EveryoneSocial

NOVEMBER 26, 2019

Over the last few years, businesses and company leaders are increasingly valuing the power of their people (employees) more than ever before. Activating employees is no longer just a supplemental approach, but a must have for your company to continue to grow and advance. The Employee Advocacy Trends to Watch. Workplace Community.

Trends 67

Trends Enterprise Management Paid Search Agency CAN-SPAM 67

markempa

DECEMBER 30, 2013

With the quickly evolving nature of this medium, it is no surprise it was also the top category marketers wanted to learn more about in 2013. In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

SalesIntel

AUGUST 16, 2023

ZoomInfo is a premier business intelligence product that combines an extensive company database with data analysis tools. Companies like ZoomInfo and DnB used to be the go-to data intelligence platforms for thousands of salespeople, marketers, and recruiters. However, the industry is changing. Here’s an experience shared by the user.

Zoominfo 52

Zoominfo SMB Enterprise Management Ideal Customer Profiles 52

Sana Commerce

AUGUST 27, 2022

Whether you are a small business or a large company, every successful B2B e-commerce implementation starts with the following 10 steps. What does e-commerce success look like to my company? How does it fit into my overall company strategy? Large companies tend to form internal multidisciplinary project teams.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

Sprout Social

APRIL 13, 2017

As a member of Team Sprout for almost half of our lifetime, Bess Blumer has seen the company and product through countless changes. In her time as an Account Executive on our sales team, Bess has moved from the SMB to corporate teams, held a leadership position and really solidified her career in sales.

SMB 51

SMB Work Management Sales Cycle Case Studies 51

Bluetext

APRIL 20, 2020

A UX design company will engineer an ungated content user interface to drive invested leads to gated content. Did they visit SMB or Enterprise blogs before? You might be the third tab they have open in their research, so think twice if knowing their position is worth losing them to a competitor’s simpler gated content.

Top of Funnel 28

Top of Funnel B2B Thought Leadership Paid Search Agency Thought Leadership 28

ATAK Interactive

OCTOBER 24, 2019

Magento (an Adobe company) is a giant player in the B2B eCommerce world for small, medium, and enterprise-sized businesses, and if your company sales are higher than $3 million, the software makes it onto most platform shortlists / RFPs due to its out of the box feature set as well as its open-source flexibility.

Enterprise Management 78

Enterprise Management Work Management Marketing Automation Services CMS Development 78

SalesIntel

FEBRUARY 20, 2023

Summary Do you know – 91% of companies debate lead quality every day? HubSpot Research found a positive relationship between the number of opportunities in your pipeline per month and revenue achievement. We are an intent data company. 83% of the companies view the ICP definition as fuzzy at the best.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

Summary Do you know – 91% of companies debate lead quality every day? HubSpot Research found a positive relationship between the number of opportunities in your pipeline per month and revenue achievement. We are an intent data company. 83% of the companies view the ICP definition as fuzzy at the best.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Single Grain

AUGUST 29, 2019

As a small- and medium-sized business owner, you are always looking for ways to reach your ideal customers. As the world’s largest e-commerce marketplace and largest Internet company in terms of revenue, Amazon’s business success is a lesson for all companies, not just e-commerce or online companies. Let’s start!

SMB 83

SMB Paid Content Marketing Strategy Marketing & Strategy 83

Hubspot

DECEMBER 5, 2011

and author of Zero-Time Selling, Ten Essential Steps That Every Company Should Take to Accelerate Their Sales. The primary obstacle that stands between an SMB and converting an inbound sales lead into a repeat customer is the task of lead follow-up. This is a guest post written by Andy Paul, the CEO of Zero-Time Selling , Inc.

Sales Leads 28

Sales Leads Sales Qualified Leads SMB Leads 28

Moz

APRIL 16, 2020

Adwords SMB credits. Now one of the things that has been really interesting has been the response of a handful of the larger companies or organizations across the world. You are in a unique position to put those people together. Now I want to end on a positive note. Share your ideas in the comments.

Paid Content 65

Paid Content SEO Paid Search Agency Search Marketing 65

ATAK Interactive

OCTOBER 24, 2019

Magento (an Adobe company) is a giant player in the B2B eCommerce world for small, medium, and enterprise-sized businesses, and if your company sales are higher than $3 million, the software makes it onto most platform shortlists / RFPs due to its out of the box feature set as well as its open-source flexibility.

Enterprise Management 60

Enterprise Management Work Management Marketing Automation Services CMS Development 60

ATAK Interactive

OCTOBER 24, 2019

Magento (an Adobe company) is a giant player in the B2B eCommerce world for small, medium, and enterprise-sized businesses, and if your company sales are higher than $3 million, the software makes it onto most platform shortlists / RFPs due to its out of the box feature set as well as its open-source flexibility.

Enterprise Management 60

Enterprise Management Work Management Marketing Automation Services CMS Development 60

ClickDimensions

JUNE 22, 2023

Increasingly, small and medium-sized businesses are struggling to fill their pipelines and convert prospects into customers. With the traditional approach to B2B sales and marketing, companies are unable to nurture relationships and provide useful information throughout the process. But why is this happening?

B2B Sales 52

B2B Sales SMB B2B Marketing Allocation 52

Marketing Craftmanship

MARCH 16, 2012

Companies of all sizes believe that more publicity is always better, as a means to raise brand awareness and drive business results. This effort requires that a company either engage an outside PR agency or employ dedicated staff members who are skilled at pitching stories and nurturing press coverage.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

SnapApp

APRIL 4, 2018

In fact, 43% of companies list it as the biggest marketing challenge: . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . This is the north star metric for any company. . “In God we trust. All others must bring data.” – W.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

JULY 8, 2021

Businesses come in all shapes, structures, and scales — and the angles and processes used to sell to different companies reflects that variability. SMB sales cycles come with their own challenges, stages, and appropriate strategies, and the same goes for larger enterprises'. Here, we're going to explore the latter. More Stakeholders.

Sales Cycle 84

Sales Cycle SMB Lock-In Gartner 84

Atomic Reach

SEPTEMBER 9, 2021

Imagine a company selling a SaaS platform to medium-sized and enterprise-level companies. These two types of companies have different needs, budgets and pain points. Whereas, the VP of Marketing at an enterprise-level company is less price sensitive, however, they want a single tool that solves all of their pain points.

Enterprise Management 52

Enterprise Management Marketing Budget Marketing Budget Creation SMB 52

Outgrow

JULY 16, 2021

Common marketing trends amongst big companies. And that’s really the ethos of the company from the beginning. . I think that if people can figure out the ways and mediums to communicate for them, that they’ll be able to create amazing things. And that’s not how most B2B companies were designed.

Planning 52

Planning Enterprise Management Work Management Marketing Management 52

Martech

AUGUST 5, 2021

To show up in places where small-and medium-sized business (SMB) owners search and have the best chance at capturing a lead, try these tips: Optimize your website for search engines. Ensure you’re easy to find by positioning yourself as a technology company. Make sure your product catalog is available online.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Ad Agencies Tactics 108

Single Grain

APRIL 12, 2023

It’s up to you, as the marketing mind of your company, to position your brand amongst your competitors and penetrate the online market. An online advertising strategy is a plan that outlines how a company will use digital channels to promote its products or services to its target audience.

Paid Content 97

Paid Content Advertising Agencies Advertisements Advertising 97

Aberdeen

FEBRUARY 14, 2022

Talent is the lifeblood of every company. Whether it’s a startup, SMB, or enterprise, there would be no systems or processes in place without the people to drive them. It’s helping small, medium, and large businesses alike navigate the changing talent landscape. Recruiters, like many others, are under stress and burned out.

Work Management 98

Work Management Contingency Planning Marketing AI Enterprise Management 98