4 Tactics to Measure B2B Advertising Effectiveness
KoMarketing Associates
JULY 2, 2019
Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. B2B marketing is not transactional, and that’s easy to forget. In the past, tracking the ROI of a digital ad was similar to how billboards are still measured today–throw it up and hope for the best.
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