ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Contently

NOVEMBER 22, 2021

Very quickly, high-quality, engaging content became an absolute necessity for most businesses. This awoke a sleeping giant: content marketing. The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. .”

B2B Marketing 213

B2B Marketing Research Content Marketing Marketing Budget Creation 213

KoMarketing Associates

AUGUST 10, 2022

This is followed by content marketing (47%) and email (41%). Approximately 44% plan to do so for content marketing, and 32% will boost their investment in paid search. Other popular distribution channels include YouTube (54%), landing pages (47%), and marketing emails (47%).

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Contents 1. Video Benchmarks for Content 2.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Parse.ly

MARCH 30, 2023

Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy.

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Launch Marketing

APRIL 5, 2023

Content marketing is not a new concept but it has evolved over the years, especially in the past few. With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. Looking for more on building an effective content strategy?

Trends 115

Trends B2B Marketing Content Marketing Planning 115

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. The secret ingredient is an effective distribution channel.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Convince & Convert

MAY 9, 2024

Magellan AI’s quarterly benchmark report found that podcast ad spending in 2024 so far has increased 39% year-over-year. Source: Magellan AI, Podcast advertising benchmarks: Q1 2024 These are interesting points, and validates that yes – there is still consumer interest in podcasts. Content repurposing. Niche targeting.

Brand Identity 138

Brand Identity Branding Advertising Agencies Allocation 138

Content Standard

OCTOBER 16, 2018

While it may not need the backdrop of a full Hollywood film studio, branded video content is still a major investment. With this much budget on the line, every content marketer knows how important it is to measure the results of their efforts, but knowing exactly which metrics to focus on can be perplexing. Metrics for YouTube Videos.

Distribution 98

Distribution Youtube Facebook Video Marketing 98

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. Yet only 40 percent of B2B content marketers have a written marketing plan in place.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Content Standard

OCTOBER 23, 2018

Your mix of ideation, editorial creation, and distribution sets you apart from any other—and your audience notices. For all the work involved in bringing even a simple blog post to a page, marketers want to know that their content will actually be seen. Are your readers early risers, or lunchtime browsers? Consistent Mailing.

Distribution 72

Distribution Marketing Budget Marketing & Strategy Burn Rate 72

Marketing Insider Group

JULY 29, 2020

In an omnichannel world, drawing the line from specific content initiatives to dollars earned can be tricky. To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI.

Top of Funnel 336

Top of Funnel ROI Lead Scoring Lead Ranking 336

Parse.ly

OCTOBER 29, 2018

Analytics users now have the ability to benchmark their own sites against general attention trends in Currents. With an understanding of how your site fits into the wider ecosystem of attention, you can make educated decisions about what coverage and distribution strategies you want to explore next. Rethink your competition.

Advertising Benchmark 100

Advertising Benchmark Trends CMS Development Advertising Mediums 100

Parse.ly

MARCH 11, 2020

“What types of content aren’t worth the effort? We want to help you better answer content-strategy-impacting questions like these. We want to help you better answer content-strategy-impacting questions like these. That’s why we’re introducing Benchmarks, a new way to compare performance. Benchmarks FAQ.

Advertising Benchmark 52

Advertising Benchmark Tagging Features FAQ 52

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content marketing. Content creation/calendaring/collaboration/workflow tools decreased to 65% from 73% the previous year.

Marketing Report 101

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 101

Sword and the Script | B2B

JUNE 8, 2021

At least that’s my take after reading through the ON24 Webinar Benchmarks 2021 report. The report contains some interesting statistics, benchmarks and best practices for comparing or improving webinars and virtual events. The hours of webinar content consumed grew by 290%, with 61 million hours of content being binged in 2020.”.

Top of Funnel 61

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 61

Parse.ly

MARCH 30, 2023

Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy.

Marketing AI 52

Marketing AI Advertising Benchmark Content Tagging 52

Vidyard

JULY 13, 2017

Benchmarks are an important part of any industry. Computer products like graphics cards are judged against industry benchmarks to see how they rank against their competitors. Benchmarks help us define success and understand how we’re doing, either against our competitors, or against our industry as a whole.

Class 60

Class Advertising Benchmark Best Practices Distribution 60

ClearVoice

FEBRUARY 5, 2024

Farming out your content work isn’t going to cut it. Considering the constant shift in content trends and cutthroat competition, you need a powered-up content operation that can scale quickly and boost efficiency. AI-powered solutions can optimize key aspects of content outsourcing. Content optimization.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

KoMarketing Associates

JANUARY 16, 2018

It can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for. The History of Content Marketing. Source: The History of Content Marketing. The Ultimate Guide To CMS.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

KoMarketing Associates

SEPTEMBER 27, 2017

New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI. This was followed by more developed strategies (72 percent), and better content distribution (50 percent). B2B Marketers and Content Marketing in 2016.

Positioning 120

Positioning ROI B2B Marketing B2B 120

KoMarketing Associates

NOVEMBER 7, 2019

Many marketers turn to content marketing to reach out to customers and prospects, but new research suggests that not all of them have mature, sophisticated strategies in place. To learn why this is the case and gain further insight into results in the report, we spoke to Lisa Murton Beets of the Content Marketing Institute.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Navigate the Channel

DECEMBER 15, 2023

One powerful strategy that has emerged as a game-changer is content marketing. In this article, we will explore why content marketing is crucial and how you can effectively incorporate it into your overall business strategy. Focus and Direction : Setting clear objectives provides your content marketing efforts with focus and direction.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Contently

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. And when I showed up for my first day at Contently, the marketing team had a list of links ready for me to read through. A Marketing to Media Translation Dictionary | Contently.

Content Marketing 167

Content Marketing Marketing Management Content Paid Search Agency 167

Top Rank Marketing

MAY 28, 2024

Blogs have seemingly lost much of their luster in the content strategy world. But according to the latest CMI benchmark report , they still represent the second-most common platform for distributing content, used by 78% of respondents. newsletter sign-up or related content). Present incremental next-steps (e.g.

Top of Funnel 98

Top of Funnel SEO Lead Scoring Lead Ranking 98

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Creating a content calendar that outlines the mix of formats, themes and publishing schedule. Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights.

Social Media 112

Social Media Marketing Attribution Automation Personalization 112

Vidyard

JUNE 8, 2022

Contents 1. Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1 Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Benchmarks for Length 2.4.1 Account Executives 2.1.2

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Brandpoint

MARCH 28, 2023

PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge. Why thought leadership is important in public relations Adding thought leadership content into your PR strategy is becoming more and more a non-negotiable than ever before.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Benchmark Email

JANUARY 18, 2023

Ross Simmonds, CEO of Foundation Inc, advises marketers to create content once and distribute it forever. The reason is simple: the more eyeballs your content gets, the more leads it generates. While there are many ways to get your content in front of your audience, email marketing is often underutilized.

Promotion 80

Promotion Email Marketing Advertising Benchmark Distribution 80

Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Tomorrow People

MARCH 13, 2018

Having well designed content isn’t good enough. You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. But just as design isn’t art and content isn’t literature, digital isn’t mass advertising. Share your content marketing findings early.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Contently

JULY 24, 2019

We know that not every content marketer begins their program from scratch. If you’re a content marketer focused on growth rather than creation, you could be in any number of situations. You might have inherited a content program when you started a new job. Analyze your benchmarks and set new goals.

Marketing & Strategy 166

Marketing & Strategy Content Paid Search Agency Custom Publishing 166

KoMarketing Associates

APRIL 11, 2017

The “ 2017 Video in Business Benchmark Report ” showed that customized videos were viewed 35 percent more frequently than their counterparts. For more insight into the results and how marketers are personalizing their content, we spoke to Vidyard content marketing manager Kimbe MacMaster on the report. how-to, product)?

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127