Creativity and AI at Cannes Ad Fest

Modern Marketing

Later this month, industry luminaries from advertising, media, technology, and fashion will crowd the French Riviera resort of Cannes for an annual conference on communication, commerce, data, and design.

Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. The creative requirements for sponsored updates are simple – a few lines of text and a custom image.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. 6 Tips for Turning Big Data into Great Customer Experiences The phenomenon of big data certainly comes with big promise.

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Where to Look When Your Creative Blog Ideas Dry Up

Hatchbuck

The idea isn’t to see what your customers are saying; it’s actually to get outside of their scope. So, if you own an advertising agency, for example, try searching for #digitalmarketing or #advertisingtips. Are the creative juices flowing yet?

Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity

Modern B2B Marketing

The trip isn’t for vacation—instead, I’ll be a part of Marketo’s first ever delegation at the Cannes Lions International Festival of Creativity. So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives?

Meet The adFWD Group, Our New Full-Service Agency

Opt Intelligence

Go beyond lead generation with The adFWD Group , our new full-service advertising agency providing world class customer acquisition strategies for enterprise clients. Stay tuned for more information soon, and let’s start building your custom plan today.

The Wild and Woolly World of Marketing Agency Names

Marketing Action

One of the best things about working for a marketing agency is that creativity is part of the job description. In a crowded industry, a little bit of creative branding can go a long way to make your agency stand out from the multitudes.

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Customer Engagement: "You've Got to Have Faith"

MLT Creative

Her expressed objective was to expand customer reach and to save some money on marketing along the way. Marketing hasn’t changed because of all the new tools, the tools have changed to accommodate the evolving needs and behaviors of customers.

What’s the Key to Improving ROI on Advertising?

Modern Marketing

This article is part of our series on customer experience where we focus on topics relating to connecting data, intelligence and experiences. It can be a complex mix and one that potentially increases the risk of inconsistent messaging and poor customer experiences.

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What Are Your B2B Customers Saying About YOU?

MLT Creative

It’s about how the American Automobile Association (AAA) noticed its customers were migrating to social media, so it began monitoring and engaging with various social media sites. And, sure, that means Twitter and LinkedIn , but where else are your customers?

Eye Tracking in B2B Marketing: Are You Catching Your Customers’ Attention?

MLT Creative

Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative. The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. So if you’re to the right of an image, you may have a better chance of being noticed than if you are to the left of it.

Resources for Marketing Agencies: How to Keep Current in Times of Constant Change

Act-On

Back in the way back days of yore, I was working at a marketing agency, and I struggled to remember how I could keep up with current trends. Agencies also need to share their knowledge with clients, and lead by example. If you have an agency, make sure you’re listed in their directory.

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Stripped bare: The content marketing secrets to know — before you sign up an agency

Tomorrow People

Stop flirting with your content marketing agency — build a loving relationship with them and get the most out of your marketing investment in our new 10-part blog series. In our new 10-part series, we’re going to pull back the curtains on the client-agency relationship, showing you how to get the most out of your content marketing agency spend. Let’s start with secret number 1: How to manage the content marketing agency relationship.

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3 Trending Personalization Strategies (Not Tactics)

OneSpot

Consider Agencies vs. In-House Content Services Another strategy to consider for 2019 is how you will leverage content services to execute content and personalized experiences for customers at scale. For example, will you rely on creative agencies or in-house resources?

How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. When it comes to Facebook video ads, they are still a heavily underutilized creative format for B2B brands. How can your product help save time and money for a potential customer?

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A Helping Hand and Then Some For the Data Driven CMO

Modern Marketing

According to a recent study conducted by the Argyle Executive Forum and sponsored by the Oracle Marketing Cloud, “Sixty-six percent of CMOs are focusing on transitioning into a data driven department and seamless omni-channel customer experiences.”

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Here’s added incentive to create a unique visual brand identity

Digital Marketing World Forum

Anyone – and, these days, it really is anyone – connected to your target audience via social media and other digital networks is taking the attention of your potential customers away from your brand. Jot those commonalities down and share them with your creative team.

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1-800 CONTACTS FOCUSES ON R2C GROUP AS INTEGRATED AGENCY PARTNER

R2C Group

DRAPER, Utah and PORTLAND, Ore., – June 12, 2019 – Online vision care pioneer 1-800 Contacts today announced it is unifying all paid marketing efforts to Portland agency R2C Group. The contact lens retail giant decided this year it would shift all its marketing and creative work from multiple agencies to R2C Group as the customer-centric brand looks to supercharge its marketing programs.

The Return of Mumbrella’s B2B Marketing Summit

Valasys

The presentation will be titled: ‘How to Integrate Data and Creativity to Deliver Results for B2B’. About CHE Proximity: CHE proximity is an Australian advertising agency, founded in 1987.

Character Study: Bear

MLT Creative

People like Arizona ex-con-turned-mechanic Moe Allen, who purchased equipment from Bear, began to paint the iconic image on the doors or sides of their body shops as a way to let customers know they carried Bear products. Character Study is an ongoing series featuring background trivia on the classic advertising characters from the private collection of MLT Creative. You may not recognize the laughing mascot of Bear Manufacturing, but your parents probably would.

Where Is Content Headed?

Marketing Insider Group

And this is having a dramatic impact on the landscape of agencies, publishers and brand advertisers that fuel the creation of much of the content we seek on TV, online and the remaining print vehicles some consumers are clinging on to. Serve customers and you serve the business.

Social Media Minute: 11 Twitter Uses for B2B Marketing

MLT Creative

Give customers an incentive to follow you on Twitter. Your followers may be interested in anything you have to offer them, including conversations you have with partners, other customers, etc.

DMWF North America: Interview with Marianne Bunton

Digital Marketing World Forum

Instead, with portfolio marketing we make it about the customer needs, and not just the product we need to sell. . The personalization of everything is upon us, and as a result customers and prospects will come to expect hyper-personalized experiences, and superior service.

The Rise of the Unread: How to Avoid the Burial of Your Content

Modern Marketing

It’s​ ​plain​ ​that​ ​content​ ​marketing​ ​is​ ​becoming​ ​the​ ​dominant​ ​form​ ​of​ ​communication​ ​between​ ​companies​ ​and​ ​customers. Only by creating and delivering really useful content can you truly capture customer attention and engagement.

7 Engaging CMO Interviews From 2016

Modern Marketing

” JetBlue does local TV advertising because it isn’t a national brand and some two-thirds of its advertising budget goes to digital marketing. Kodak has enabled generations of people to be creative.

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Eddie Bauer’s “Release the Fleece” Ad Campaign

Stevens & Tate

Eddie Bauer’s recent advertising campaign has put an interesting twist on a common seasonal item that many are familiar with: fleece. Emotional Advertisement. What Every Creative Advertising Agency Needs To Know To Endure The Digital Transformation.

Social Media Minute: For B2B Marketing Influence,use LinkedIn Groups

MLT Creative

The 2011 HubSpot State of Inbound Marketing report declares that LinkedIn is the most effective customer acquisition social media tool for B2B businesses. Also check out the MLT Creative and Viveka von Rosen collaboration: The LinkedIn Toolkit.

New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

By leveraging the strengths of each individual brand, while simultaneously harnessing their collective reach and audience affinity, we provide market leadership and media best practices for our marketing customers to engage their customers across our portfolio.

HUGS2011 – Founders Recap Remarkable Year, Share Big Vision

MLT Creative

Presenting in a facile and amusing repartee of long-time buds, the founders shared the year’s accomplishments of HubSpot customers: 85,000 blog posts. And HubSpot’s banner year: Doubled customers to over 5,000. Enriched customer info from Hoovers and Jigsaw.

Do You Know The New 4 Ps of Marketing?

Marketing Insider Group

And if you speak to senior marketers and advertising agency heads they will generally agree that finding and keeping talented marketers is one of their toughest challenges. But how do the leaders in marketing and advertising train their staff for marketing in this new age?

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Brilliant Marketers at BtoB Magazine's NetMarketing Breakfast

MLT Creative

Digital space provides a place to be creative and smart -Architects use Flickr to display images of building projects -Instead of an inbound model, we try to contribute where our customers are online -Uses Dodge Analytics for monitoring -Sees potential for using QR codes on packaging in retail.

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Senior Living Marketing Experts Dan Gartlan and Nicole Wagner to be Featured at LeadingAge Illinois from April 2-4, 2019

Stevens & Tate

Stevens & Tate Marketing ( ) is a full service advertising agency offering Internet advertising; award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. LOMBARD, IL.,

Bring more innovation to your demand generation now

B2B Lead Blog

So, that’s when I moved into toys, and I worked for Milton Bradley Company in their in-house advertising agency. I was impressed by you and just how you were bringing innovation and creativity and out of the box thinking. Also, stay a customer.

Marketing Experts Dan Gartlan and Nicole Wagner Selected as Featured Speakers at FABTECH 2019

Stevens & Tate

Today’s most well-known brands all share a powerful marketing secret and it involves empowering customers and prospects with stories. LOMBARD, IL.,

B2B Mobile Marketing – Are we there yet?

MLT Creative

With travel, town to town, meeting to meeting, customer to customer, mobile is what B2Bs do all day. Businesses have shown success with presentations, trade show campaigns, and customer service requests. Will business customers be ready?

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Should Your B2B Company Be On Instagram?

KoMarketing Associates

Creative content is key. Customers. Let your work speak for itself through customer photos and testimonials. These could either be quotes from customers, photos taken at their location, or photos/videos of them using your product or services. Another easy thing to do for customer content is to create a graphic template in Photoshop or an online tool like Canva for customer testimonials. Perfect for custom decoration for your company or organization!

How Content Helps the UK’s Biggest Grocery Stores Corner the Market

Contently

Even before the internet took over and made it easy for anyone to distribute content, Sainsbury’s wanted to reach customers outside of its aisles. Lidl has focused its advertising on products while Aldi has concentrated on price comparisons.

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