KoMarketing Associates

AUGUST 29, 2017

To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer. How do I configure GA to track XYZ? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

KoMarketing Associates

JANUARY 31, 2017

While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. While much of what I wrote still remains true, the tools and resources continue to evolve and improve. Competitive analysis is a crucial component of every SEO program. Google Search Tools.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

Computer Market Research

JULY 18, 2018

Digital Co-op Advertising - Revolutionize your Co-op Program. Year-after-year the use of digital advertising and the revenue generated from utilizing this form of advertising continue to grow. Many believe that digital co-op advertising programs are slowing down the adoption of digital media advertising in the channel.

Work Management 60

Work Management Paid Content Advertising Agencies Marketing Management 60

Marketing Insider Group

FEBRUARY 5, 2024

So, let’s unravel the mystery of GA4 together and discover how to make this tool work for you, not against you. Overcoming GA4’s challenges involves familiarizing oneself with its interface, adapting to new data tracking methods, maximizing the use of available data, and investing in educational resources.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

NetLine

MAY 25, 2022

Human Resources professionals have had quite the last few years, huh? Are we able to work remotely for the foreseeable future?” “Are we able to work remotely for the foreseeable future?” . What worked for years suddenly seemed irrelevant. What Do Human Resources Professionals Need From Their HRIS Software?

Work Management 52

Work Management Marketing Management Resources Allocation 52

FMG Suite

JANUARY 26, 2022

Work with a web designer to improve your homepage’s “ bounce rate.”. Use “ paid advertising ” to increase your traffic. Assess how your brand engages with its audience and work to improve it. The post 50 Marketing Strategies and Resources for Financial Advisors appeared first on FMG Suite. WEBSITE DESIGN. ACCESSIBILITY.

Resources 52

Resources Webinar Metrics Marketing & Strategy Marketing Strategy 52

Vidyard

OCTOBER 7, 2019

We put together this list of awesome FREE video resources to make it easy for you to make video the new thing you learn this week/month/year. The veritabel cream of the crop when it comes to video resources (especially free ones). This free video resource includes ad delivery, best practices, and metrics. HubSpot Academy.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

TrustRadius Marketing

MARCH 23, 2021

Free human resource software is out there but is often buried in paid advertisements and endorsements. Since every use-case is different, it is possible to work within these constraints and find an option that works for you. If those choices do not impact your business use case, then these will work for you.

Resource Management 52

Resource Management Work Management Marketing Management Resources 52

6sense

NOVEMBER 9, 2021

CMO Coffee Talk Resource List. Research, Guides, Examples, and Resources for the Inclusive Marketing Ally. Working While Black [link]. How to Call Out Racial Injustice at Work (HBR) [link]. Big list of resources to support the BLM movement [link]. New Rules of Using Feminism in Advertising [link].

Resources 48

Resources Research Examples Paid Search Agency 48

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

BenchmarkONE

OCTOBER 16, 2019

The American Small Business Institute doesn’t look like much from their rather basic website, however, the knowledge inside is extremely helpful for writing advertising copy or coming up with marketing campaigns. While yes, that name does sound cheesy, his advertising writing style is simply captivating. Jeb Blount at SalesGravy.

Training 58

Training Resources First-Mover Advantage Small Business Marketing 58

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%).

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. From here, advertisers should take an “attended AI” approach to mitigate potential AI risks, such as compliance and data usage rights.

Marketing AI 124

Marketing AI Advertising Agencies Allocation Advertisements 124

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Budget friendliness: Local advertising is often more accessible for small businesses. Channel selection: Selecting the correct channels is vital for effective local advertising.

Advertisements 112

Advertisements Advertising Allocation Planning 112

Marketing Insider Group

JANUARY 31, 2023

If a marketing agency’s client portfolio is too large to prioritize your work, your marketing plan will likely fall short when it comes to strategic and creative thinking. Similarly, a marketing agency’s capabilities will also lack effectiveness if their resources don’t have the capacity to meet your business’s demands.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Vidyard

OCTOBER 7, 2019

We put together this list of awesome FREE video resources to make it easy for you to make video the new thing you learn this week/month/year. The cream of the crop when it comes to video resources (especially free ones). This free video resource includes ad delivery, best practices, and metrics. Sessions last 45 minutes each.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Marketing Insider Group

SEPTEMBER 20, 2023

Popular use cases for AI include: personalization, sentiment analysis, predictive analytics, optimized advertising, and content generation. Types of AI every marketer should know are: machine learning, generative AI, natural language processing, conversational AI, and programmatic advertising.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

Hubspot

JANUARY 14, 2020

Tactics like local influencers, advertisements, or hosting public events are all examples of local marketing. This interactive " Mug Map " on Starbucks's website shows how the massive coffee company uses their global resources to keep local marketing a prominent feature of their brand. How much does local advertising cost?

Advertisements 73

Advertisements Advertising Examples Paid Search Agency 73

Martech

OCTOBER 28, 2022

To succeed as a small or medium-sized business (SMB), employees must work smarter. Some might say digital marketing for an SMB is just as hard as creating the company product, thanks to ever-changing platforms, resources, content demands, and time constraints. What platform do you advertise on? What do you even post?

Paid Content 140

Paid Content Advertising Agencies Paid Search Agency SMB 140

Tiecas

FEBRUARY 5, 2024

Here are some of the biggest hurdles we encounter and how industrial marketing can assist us in achieving our goals: Limited Resources : One of the most significant challenges for small to mid-sized manufacturing companies is limited resources, including budget, manpower, and time. Source: 2024 Sta te of Marketing to Engineers ).

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. That said, YouTube can be a risky place to advertise if you don’t do it right.

Youtube 105

Youtube Advertisements Advertising Brand Identity 105

DealSignal

NOVEMBER 30, 2017

In this post, we’ll discuss why refining that precious resource is so challenging, and why you shouldn’t build your marketing plans and processes around static data. The post Making Marketing Data a Performance-Grade, Renewable Resource appeared first on DealSignal. Bad data in, bad data out. Follow Rob on Twitter @robweedn.

Resources 71

Resources Marketing Automation Services Lead Ranking Planning 71

Martech

APRIL 12, 2024

They work closely with program managers, who ensure alignment with market demands, customer needs and the company’s overall vision by managing offerings at a program level. Project managers can leverage these resources and collaborate with other project teams to achieve their objectives more effectively.

Budget Programs 111

Budget Programs Work Management Allocation Product 111

Content Marketing Institute

NOVEMBER 8, 2018

Here’s the deal: Competition references advertising, NOT organic searches. Try working that keyword into your website content. If advertisers are buying a keyword phrase, it may be worth considering before you run with it or rule it out. @MikeOnlineCoach Click To Tweet. Maybe you’re at the top of the SERPs. Maybe you rank 48th.

Keywords 89

Keywords Intent Resources Top of Funnel 89

Martech

OCTOBER 30, 2023

Where it all started The journey of online advertising and data tracking began with two key developments in 1994. First, the inaugural banner ad appeared on HotWired.com on October 27, featuring an AT&T advertisement. They were no longer just for storing basic information; they became tools for advertisers to track user behavior.

Personalization 123

Personalization Practices Allocation Enterprise Management 123

illumin

DECEMBER 8, 2023

That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves. What is self-serve programmatic advertising? This method of advertising is great for smaller teams and budget-conscious organizations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech

MARCH 8, 2024

These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources. While this gap in AI training and policies is temporary, it forces savvy marketers and marketing teams to find their own training and upskilling resources. 1 barrier to the adoption of AI for marketing.

Marketing AI 111

Marketing AI Training Generation Budget Programs 111

Stevens & Tate

MARCH 4, 2024

Among the many advertising options available top marketers, radio ads continue to play a significant role in shaping brand narratives and reaching audiences. However, the rise of internet radio has introduced a new dimension to the audio advertising space, leading to a dynamic interplay between traditional and digital mediums.

Advertisements 95

Advertisements Advertising Paid Search Agency Advertising Mediums 95

Martech

JANUARY 16, 2024

From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. A ‘brutal’ process Mike Kelley, chief marketing officer at Sylvan Learning, has been working in marketing for almost 20 years.

Paid Search Agency 119

Paid Search Agency Work Management Marketing Management Advertising Agencies 119

Valasys

APRIL 19, 2024

Advertisement and marketing are among the top pieces of an effective business plan, which companies can only do within the modern-day competitive market. From knowledge within the industry to out-tasking some of the most time-consuming work. Therefore, ad agencies create great value even for the most resourceful companies.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Content Standard

MARCH 12, 2024

Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. The good news is, there are tailwinds at work here: Why are brands uniquely positioned to win audience trust and attention? They deserve better.

Media 96

Media Brand Identity Branding Storytelling 96

ClickZ

APRIL 8, 2021

The cost of complexity, the need for more effective resource management and shared accountability is requiring a reengineering of obsolete operational processes. Size and scalability in advertising mattered for a while but now hold lesser strategic value. Improved access to holding company resources. Less will be more.

Advertising Agencies 130

Advertising Agencies Paid Search Agency Ad Agencies Allocation 130

B2B Digital Marketer

MARCH 28, 2024

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. Prepare to debunk myths , grasp future trends, and refine your advertising approach for unparalleled success.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Only B2B

APRIL 24, 2024

Enhanced Brand Recognition: Effective demand generation strategies elevate your brand profile, positioning you as a thought leader and a trusted resource within your industry. In fact, they work best when integrated into your marketing strategy.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Madison Logic

APRIL 11, 2024

With the help of ML Insights , Shell can now prioritize accounts more effectively, understand the needs of different buyer personas, and tailor their messaging and advertising strategy accordingly. ”

Account Based Marketing 52

Account Based Marketing ABM Advertising Agencies Work Management 52

Sprout Social

SEPTEMBER 18, 2023

It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Outbrain

JUNE 8, 2021

Why not start with Outbrain’s new Resource Center ? Here at Outbrain, we work every day with brands, agencies, marketers and publishers in our own expert corner of the digital marketing world: Content recommendations Native advertising Brand awareness Customer engagement Performance And much more. Visit the Resource Center.

Resources 26

Resources Advertising Agencies Paid Search Agency Content 26