ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation. Content distribution.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Metadata

MAY 22, 2024

This will sound crazy, but Metadata’s platform and Agency Services (s/o James) saved my job at Own (formerly OwnBackup). Because I was a one-woman team, I needed a platform that could help me understand what was working and where I could optimize with my limited resources. More on that in a minute. Full stop.

Consulting 52

Consulting Service Paid Search Agency B2B Thought Leadership 52

Biznology

JUNE 28, 2019

Implementing an employee advocacy program has a slew of benefits for your marketing team, but you might be surprised to hear it helps your human resources department as well. Employee advocacy involves people across your organization promoting your brand, its products, services, and initiatives. In fact, 44.5%

Resources 149

Resources Social Media Thought Leadership Public Relations 149

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

Social Media 110

Social Media Training Course Resources 110

Vidyard

JANUARY 8, 2021

This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process. An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement. Virtual Sales Training Resources.

Training 141

Training Top of Funnel Resources Work Management 141

illumin

DECEMBER 8, 2023

For many marketers, managed service proves to be an ideal setup for optimizing campaigns and reaching customers, but it isn’t for everyone. To effectively decide which option is best for you, managed service or self-serve, it’s first important to understand the differences between the two. Why choose managed service?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game. One in the U.S.,

Paid Search Agency 122

Paid Search Agency Ads Campaigns Account Based Marketing 122

Matchcraft

MARCH 7, 2023

With over 2 billion monthly active users , YouTube offers a massive opportunity for businesses to promote their products and services to a broad and diverse audience. However, with so many advertisers competing for attention, it’s crucial to get it right when creating and running YouTube video ads.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. Where structured snippets really shine is by giving you the ability to utilize specific text to differentiate your ad message from the rest of the results.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

Martech

JUNE 6, 2023

However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. In today’s economy, companies are focusing on doing more with less.

Paid Search Agency 112

Paid Search Agency Ads Marketing Automation Services Tips 112

Choozle

JULY 14, 2022

Resource allocation is the process of evaluating resources and distributing them across marketing campaigns to achieve business goals. Effectively allocating resources is one of the hardest parts of digital marketing. Understand that time and resources are necessary. The same principle holds true for resource allocation.

Allocation 79

Allocation Resources Work Management Paid Search Agency 79

KoMarketing Associates

DECEMBER 19, 2018

As customer experience-oriented marketers look for new ways to resonate with their target audience, research suggests that they are harvesting data and analytics from a wide range of resources. Research showed that they are getting their data from several resources, such as social media (68.2 percent), surveys (74.3

Marketing Report 132

Marketing Report Resources Paid Search Agency Analytics 132

Choozle

JUNE 25, 2021

Two of the most widely-used options for running digital advertising campaigns through a programmatic platform are self serve and managed service. Ready to take the leap into self-service programmatic advertising, or is managed service more your speed? Managed service vs. self-service programmatic advertising?

Marketing Management 59

Marketing Management Advertising Agencies Service Advertisements 59

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Valasys

OCTOBER 12, 2023

One factor that’s gaining significant attention today is professional services automation. Unraveling the Concept of Professional Services Automation Professional services automation (PSA) is a technology suite that helps organizations streamline and manage various project operations effectively.

Work Management 52

Work Management Allocation Automation Resource Management 52

sagefrog

DECEMBER 13, 2023

One of the most significant decisions a facility can make in building the future of its business is who to outsource and entrust various facility maintenance services to. But as the industry becomes more saturated and the competition even more substantial, your facilities services business has much to prove. billion in 2023 to $2,031.4

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Valasys

APRIL 19, 2024

This is where the relevant experience for a suitable ads agency can add tremendous value. Therefore, ad agencies create great value even for the most resourceful companies. This article further explains the benefits of hiring an ads agency. Image Source. They refine their approaches through an evolving body of work.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Martech

APRIL 11, 2022

Proactive customer service is generally very popular with consumers, one study by InContact found it had an 87% approval rate. However, a poorly executed effort can cause considerable harm by confusing customers and increasing costly assisted-service contacts. Read next: How connected are you to your brand’s customer service?

Planning 101

Planning Service Allocation Gartner 101

Martech

DECEMBER 6, 2021

Maude Bélanger, Director of Services at Perkuto. We recommend documenting your lead lifecycle process, which typically begins when a person is a new prospect engaging with marketing and tracks them as they move through sales qualification and then towards a signed contract for a services engagement. Source: Lucidchart.

Resources 105

Resources Lead Ranking Lead Scoring Advertising Agencies 105

Brandpoint

JUNE 4, 2020

Prior to Farmer’s Fridge, Liz spent time working at an ad agency creating email strategies for brands like Crate & Barrel. Liz will be speaking virtually at the SMSS on the topic “Producing Consistent Content with Limited Resources for Small Businesses.” AKA, most of us!) Because there is so much work to be done!

Resources 148

Resources Budget Programs Paid Search Agency Advertising Agencies 148

Sharpspring

JULY 15, 2021

With the help of SharpSpring Ads’ powerful AI. You can check out the full Convive Wines case study for all the details — and get inspired below on how to use retargeting ads for your business to level up your own marketing strategy. Using Retargeting Ads for Your Business. How Retargeting Ads Work.

Paid Search Agency 114

Paid Search Agency Top of Funnel Ads Funnel Advertising 114

Brandpoint

JUNE 18, 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. Those with a product or service well-suited for difficult times must, meanwhile, tread lightly, lest customers think they’re exploiting tragedy.”.

Work Management 118

Work Management Marketing Management Service Planning 118

Optinmonster

MARCH 8, 2021

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. But, if not set up correctly, these ads can also be more costly than their worth. That’s because Facebook ads are incredibly competitive. Let’s get started.

Paid Search Agency 124

Paid Search Agency Facebook Optimization Ads 124

Salesforce Marketing Cloud

FEBRUARY 23, 2022

Service companies have been wracked by change over the past couple years. And why is it so important to service? It might cover how a company rolls out new technology internally, such as an enterprise collaboration system, or new human resource policies detailing how employees should social distance as they navigate the office.

Enterprise Management 98

Enterprise Management Work Management Service Burn Rate 98

Valasys

MAY 1, 2024

Two giants dominate the landscape: Facebook Ads or Google Ads. This blog explores the highlights between Facebook Ads and Google Ads so that filling the in your mind about your next digital campaign can be dissolved. Imagine showing your ad for sports equipment to someone who prefers ballet.

Facebook 40

Facebook Adwords Google Ads 40

Engagio

JULY 6, 2023

@demandbase Ramp up your 2023 ad strategy! However, by following these five tips, you can improve your ad strategy and maximize your ROI. That’s why it’s crucial to incorporate personalization into your ad strategy. One way to do this is by using dynamic ad creative that adapts to each viewer’s preferences.

ROI 71

ROI Ads Allocation DemandBase 71

Liveintent

JULY 7, 2021

Native ads have been around for a while, and as consumer behaviors and expectations have changed, native ads have evolved to suit those changes better. billion in 2021, a fitting figure for a format that garners 53 percent more engagement than display ads. Here’s how you and your team can benefit from Native Ad Blueprints.

Paid Search Agency 71

Paid Search Agency Newsletter Ads Emarketing 71

Choozle

OCTOBER 22, 2021

When you can directly influence the ROI of your next programmatic ad campaign, you take back the control that other marketers have been so accustomed to dishing to managed service vendors. A self-service platform puts you in control of customization. Take control of your digital strategy and embrace customization.

Work Management 70

Work Management Marketing Management Advertising Agencies Advertisements 70

Anyword

MAY 9, 2022

This five-part series will dive into how you can take a data driven approach to Facebook Ads copywriting, using research-backed insights to improve your content’s form, targeting and engagement. We’ll look at the ideal length and structure for different elements of your Facebook ads. Ad Length + Different Content Types.

Ads 96

Ads CTR Content Copywriting 96

New North

JUNE 30, 2023

In the competitive tech industry, B2B companies struggle with various specific challenges, such as standing out from the competition, keeping up with the fast-changing technology, and managing limited resources. With inbound marketing services, even the smallest teams can stay ahead of these challenges and grow their business.

Paid Search Agency 52

Paid Search Agency Marketing Management Inbound Marketing Marketing Automation Services 52

The Lead Agency

FEBRUARY 15, 2023

Are you running Google Ads for your B2B business? One of the easiest and most effective ways to do this is by adding negative keywords to your campaigns. Negative keywords are words or phrases that you add to your campaign so that your ad won’t show up when someone searches for that term.

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

readwrite

DECEMBER 17, 2021

Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Let’s take a look at the hottest ad tech trends to understand what’s happening now and where we might end up in the future. CTV, audio and dynamic ad creatives will define programmatic. of all digital display ad spend by the end of 2021.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

ClearVoice

JANUARY 13, 2022

Adding a pandemic to the equation created a deeper wound that many minority businesses know all too well. Here are some of the latest grants available that may be an excellent fit for your business, along with resources and opportunities for mentorship, education, networking, and more. Check out the resources below. .

Resources 52

Resources Business Allocation Paid Search Agency 52

Vidyard

JANUARY 8, 2021

This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

ClearVoice

MARCH 15, 2023

You’re in charge of generating demand for your company’s products or services. Alternatively, you could outsource these tasks to a qualified, experienced content strategy service company. Defining content strategy services First of all, what does a content strategist do? Read on to learn more. Is it worth the cost?

Work Management 52

Work Management Marketing Management Cost Service 52

ActiveDEMAND

JANUARY 7, 2021

When pitching marketing automation to clients, we recommend using a goal-oriented approach and selling your services rather than just the technology by itself. The key to selling marketing automation services is to start with the client’s goal in mind. After the Sale: Executing on Marketing Automation Services.

Marketing Automation Services 90

Marketing Automation Services Work Management Marketing Management Marketing Automation 90

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94