Kevin Indig

AUGUST 7, 2023

G2 = THE place you go for software The key with messaging is to reflect it in your content, ad and landing page copy. Product Marketing Manager at Zapier describes the place your audience is as the waterhole : This is where your audience is and where you need to build a brand. Eric Serdar, Snr.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Contently

OCTOBER 4, 2016

Contently Live is built to drive the business results—like lead generation, attention, and revenue—that marketers are on the hook for, without the hassle of having to build or maintain code on a website or microsite themselves. Smart ad units that recommend relevant content to visitors. Optimized for lead gen. How exactly does it work?

CMS Development 159

CMS Development Top of Funnel Marketing Automation Services Microsite 159

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

SmartBug Media

DECEMBER 27, 2021

She can cover everything from product marketing and customer programs to sales enablement and demand generation. Entrepreneurship, Value-Adding, and Crucial Conversations. Switching gears from sales to marketing was not effortless from Christine’s perspective. Can I add value? Do I get to work with cool people? Coming Soon ….

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

NuSpark Consulting

DECEMBER 5, 2011

All activity of the lead generation process needs to be measured via a robust analytics program. Specific dashboards exist to manage each step of the funnel; from prospect attraction to conversion to lead close. F- Funnel Optimization. By optimizing website and landing page traffic; conversion lifts will increase.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Bluetext

AUGUST 21, 2019

October 26, 1994 is a day that will be forgotten by few…it was the first day a banner ad (or any ad for that matter) was posted on the internet. AT&T paid $30,000 for the appearance of the first banner ad. Banner ads are rectangular displays that appear on web pages but can vary in appearance, theme, and content.

Banner Ads 22

Banner Ads Banners Paid Search Agency Ads 22

Buzz Marketing for Technology

NOVEMBER 6, 2017

Asset managers have since faced a new set of intricate regulations to comply with, tight timelines to meet, and structural/operational changes to enact within their own firms. Assets under management in America alone nears $40 trillion, most of which is managed by the US’s largest 50 banks. We immediately got to work.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

Crimson Marketing

JULY 23, 2015

But a quota can improve alignment between Sales and Marketing. It can drive Marketing to stay involved throughout the sales cycle. Sales and Marketing departments often treat each other with a certain amount of suspicion. But to be most effective in growing revenue, sales and marketing have to be aligned.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

SendX

MAY 30, 2019

Your customers have a 92% chance of trusting recommendations from people they know; only 37% of them give search engine ads that level of trust. In that case study, Laura’s email campaign to new subscribers generates over $2,000 in sales on average, on autopilot. Here’s how you can leverage Pinterest’s word of mouth tactics.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

PureB2B

JANUARY 14, 2019

The added flavor of customized marketing is also preferable to B2B technology buyers, as they want to feel like they’re being paid attention to vs. receiving the same email sent to a hundred other potential customers. This step re quires the coordination of both your sales and marketing teams. Stage in the sales cycle.

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72

PureB2B

JANUARY 14, 2019

The added flavor of customized marketing is also preferable to B2B technology buyers, as they want to feel like they’re being paid attention to vs. receiving the same email sent to a hundred other potential customers. This step requires the coordination of both your sales and marketing teams. Target Audience Research. Final Words.

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Effectiveness 62

Terminus

NOVEMBER 7, 2019

Key Takeaways: Sales and marketing alignment improves when marketing is also KPI’d on sales rather than MQLs. . Upsells and expansion are more likely when marketing is engaged throughout the deal lifecycle, including pre and post-sale. . ABM stats on sales and marketing alignment. ABM stats on deal acceleration.

Account Based Marketing 29

Account Based Marketing Stats ABM Research 29

Only B2B

JANUARY 24, 2018

Zemanta is among the content syndication tools that will aggregate and index the content you want to market in various ad formats. Similar to Outbrain, Taboola and Zemanta index your content in a form of contextual ads on the websites and news portals over the net. As the image and the title can make all the difference! ShareThis .

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Valasys

JULY 1, 2021

According to research by Spotler, 64% of B2B e-commerce marketers accede that B2B marketing automation solutions contribute to more sales. They can also test content on landing pages, social ads, display ads, and more based on the market & audience segmentation. m) Lead and customer lifecycle management.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

The Point

FEBRUARY 11, 2014

How to ignite your company’s growth so marketing is filling your sales pipeline with more new buyers than needed to beat your future revenue goals…AND without increasing your cost per visit and cost per lead. We make this happen immediately and then expand your website brand into new pools of purchase-ready buyers.

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

NuSpark Consulting

JULY 24, 2011

By doing so, you’ll realize that each tactics has its own accompanying content strategy. If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems. Banner ads/enewsletter sponsorships.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing & Strategy 100

NuSpark Consulting

JULY 24, 2011

By doing so, you’ll realize that each tactics has its own accompanying content strategy. If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems. Banner ads/enewsletter sponsorships.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Scoop.it

JULY 29, 2021

Sales cycles usually follow a similar pattern, but they’re all unique in their own right. Some people want 1-on-1 attention from a sales rep. In fact, 95% of customers choose to buy from providers that offer relevant content at every stage of the buying process. Sales content management is the solution.

Work Management 98

Work Management Marketing Management Top of Funnel Sales Cycle 98

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Branding 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Branding 40

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Hubspot

JULY 7, 2020

This retrospective takes a deep dive into buyer interest, marketing and sales outreach, and sales outcomes (spoiler alert: there's a lot of engaged prospects out there, but sales teams have work to do in capturing that interest). To explore the accompanying dataset on your own, you can find our interactive microsite here.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Vidyard

OCTOBER 9, 2014

65-90% of the buying process happens before a prospect even raises their hand. How do you possibly help a prospect through this large portion of the buying process before having any detailed information? Target Quick Wins: start with small, manageable, and measurable options. Before they request a demo. So…Does it Work?

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. Web Presence Optimization: The Origins.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

SnapApp

JANUARY 24, 2017

Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). . Paycor Case Study. . And reach their goals they did. 3,700 responses in 90 days.

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). . Paycor Case Study. . And reach their goals they did. 3,700 responses in 90 days.

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

APRIL 26, 2017

In fact, without adding strength-building exercises to the mix, you’ll end up with a body like a spaghetti noodle. Strength exercise: Connect your existing content to each of your buyer personas, at each stage of your sales funnel. Read more about identifying MQLs and improving the efficiency of your lead funnel. . .

Planning 54

Planning Top of Funnel Marketing & Strategy Marketing Strategy 54

Customer Experience Matrix

JANUARY 31, 2010

(Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Project management is especially powerful. People enter a campaign by being added to a group.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

NuSpark Consulting

MARCH 9, 2013

For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. Again, all of these conversion goals are what brings leads into your funnel, where further marketing and lead nurturing can begin.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Hubspot

MAY 1, 2017

Those habits aren’t just limited to my writing process. The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. Curious to learn how to do that with your HubSpot Marketing and Sales software? 2) Vidyard.

Personalization 101

Personalization Branding Brand Identity Planning 101

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. Track opportunities and pipeline, manage contact and account information. Individual communications (sales rep to buyer).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Content Marketing Institute

FEBRUARY 5, 2019

They make the experience entertaining, valuable, and memorable for viewers: Branded content campaigns excel when it comes to capturing audience interest, but they also are well-suited to contributing to lower-funnel goals. To date, Nulon relies solely on these videos, SEO, and in-store POS for all its marketing needs. .

Paid Content 97

Paid Content Brand Identity Branding Top of Funnel 97

SnapApp

SEPTEMBER 8, 2016

However, marketers and businesses do still use PDFs for some of their most important business assets – their sales and marketing materials. These are the documents they leverage when trying to convert leads, when they’re making sales pitches, when they’re communicating with clients, etc. The Limitations of PDFs.

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

Outreach

AUGUST 9, 2021

Great sales leaders know that calls aren’t just about relationship building: they’re a vital source of valuable insights into customer needs, rep performance, and team growth opportunities. Call analytics is the sales and marketing tactic of collecting and measuring call tracking and recording data for analysis.

Sales Management 98

Sales Management Marketing AI Marketing Budget Analytics 98

Contently

MARCH 21, 2017

All content is subject to the same editorial process,” Little noted. “We Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels. JLL tailors its content to meet the needs of busy, bombarded customers.

Branding 120

Branding Brand Identity Advertising Agencies Mobile Advertising 120

PureB2B

APRIL 2, 2017

name and email address) during the opt-in process to remove unnecessary barriers to entry. You might have heard somewhere that popups are dead, but did you know that you can effectively double your website's lead conversion rate by adding popups? You can also build a microsite with landing pages that capture lead data.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

Salesforce Marketing Cloud

JANUARY 17, 2024

The sales environment is overwhelmingly digital. With this in mind, you’ll have a better chance of reaching your customers by upskilling with digital sales. With this in mind, you’ll have a better chance of reaching your customers by upskilling with digital sales. What you’ll learn: What are digital sales?

Budget Programs 64

Budget Programs Work Management Tools Marketing Management 64