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Could happy advertisers be the key to connected TV success? by MNTN

Martech

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel.

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Digital Audio Advertising: Everything You Need to Know

Digilant

With digital audio ads, you can integrate your brand into the everyday routines of your audience in a way that is uniquely personalized to their interests. For example, research has shown that audio ads are more than twice as likely to lift purchase intent and information intent than display ads.

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Digital Audio Advertising: Everything You Need to Know

Digilant

With digital audio ads, you can integrate your brand into the everyday routines of your audience in a way that is uniquely personalized to their interests. For example, research has shown that audio ads are more than twice as likely to lift purchase intent and information intent than display ads.

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Digital Audio Advertising: Everything You Need to Know

Digilant

With digital audio ads, you can integrate your brand into the everyday routines of your audience in a way that is uniquely personalized to their interests. For example, research has shown that audio ads are more than twice as likely to lift purchase intent and information intent than display ads.

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How to Activate Cross-Sell and Upsell Campaigns Across a Variety of Channels

Madison Logic

The goal is to surround existing buying committee members with content and messaging that generates demand and urges them to expand into other services or upgrade features within your platform. Distribution can be challenging, especially as buying committees grow larger and internal changes happen with more frequency.

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You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings

chiefmartech

First, we created a bar chart of all the martech categories and the frequency by which products in those categories appear in the database of martech stacks that Frans has collected over the past several years. G2 provided data about the ratings for many of these products. Martech Product Ratings: Patterns & Hypotheses.

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Use the Blank Sheet of Paper Test to Optimize for Natural Language Processing

Moz

The Blank Sheet of Paper Test for word frequency. If you handed someone a blank sheet of paper and the only thing written on it was this table of words and frequencies, could they guess what the article is about? The article I took this word frequency table from was a how-to guide for sharpening a kitchen knife.

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