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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development.

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Video Measurement Is Broken. Here’s How to Fix It

Contently

And in 2016, the Interactive Advertising Bureau (IAB) found that digital video ad spend increased by 85 percent over the previous two years. As everyone rides the video boom, marketers have used bigger ad budgets to produce more experimental work. Is it a static banner ad? For ads, the equation is different. Get a clue.

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SaaS Content Marketing Strategy | Examples & Case Study

Whale Pages

We did all of this organically with no paid ads, no domain authority and zero social followers. The first round of content we created was designed to send Google a clear signal about our topical relevance. Here is our Google Analytics dashboard that shows us going from ZERO to over 10K page views (over 5000 unique visitors) in 30 days.

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How to Get Quality Backlinks: A Step by Step Research and Outreach Case Study

Convert

From product managers to teachers, designers to developers, executives, entrepreneurs, teachers, customer support reps, and more — Markup Hero is a useful tool for capturing ideas and communicating clearly. Generally, it’s fair to assume they either expect something in return or they stand to gain an SEO benefit by adding your link.

Outreach 119
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How To Write A Blog Post: The Easy 3-Step Process That Will Attract & Influence Your Audience

CoSchedule

What intriguing stats, facts, stories, and quotes may make an impressionable first sentence for your blog post? Fact: Start with an interesting fact or stat about the content within your blog post. Content upgrades can be as creative (or uncreative) as you like. Creativity is great. Clarity is better.

Process 100
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29 Ways to Save Time and Overcome Your Marketing Challenges

Convince & Convert

And what if there were real stats, facts, and examples to help you out with tons of advice, so you can pick the best techniques that work for you? Use tools designed for the job. Artists are more creative at different times and in different places—it’s up to you to figure out when and where. Here ya go. Takeaway: Time is money.

Planning 167
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LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

Single Grain

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS. Message Ads.