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25 Mind-Blowing Statistics on the State of Data-Driven Marketing

Porch Group Media

Respondents from medium and large companies, as well as small companies (<$1M marketing budget), unanimously agreed that first-party data was most important to their organization’s addressable/digital media strategy (small: 85%; medium: 86%; large: 86%). Harris Poll and AdWeek , 2021). Nielsen , 2021). Adobe/Marketing Charts).

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People, Partners, Technology: How Boots rebuilt for first party data

ClickZ

Organizations looking to embrace ‘Digital Transformation’ – or in this case, Digital ‘Evolution’ – consistently find people as a barrier. To do this, we needed to partner with a broad range of media owners and think about how we could use data across all channels, even with the more traditional mediums. Nobody likes change.

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Top 5 Programmatic Advertising Platforms for 2020 and Beyond

Martech Advisor

Programmatic advertising platforms help advertisers/brands manage their ad campaigns effectively. It also helps publishers optimally leverage their ad inventory. Here are the top five programmatic ad platforms for 2020 and beyond. The programmatic display ad spend in the U.S. is forecasted to reach $68.87

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Building on Buyer Personas When Needs Suddenly Shift

Launch Marketing

Takeaway: Marketers should work with finance and other stakeholder groups to determine how they can remove or lower barriers to buying. B2B buyers that have become accustomed to getting information via conferences and in-person exchanges are having to turn to new sources and mediums.

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Video Marketing How-To: Using Video for Lead Generation

Vidyard

First off, adding calls-to-action to your videos. Requiring users to input their email before accessing a video does create a barrier to entry for your content, but it means you collect lead data from committed viewers, which is worth a follow up. Next up is email gates.

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development.

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Social selling: What it is and 10 expert-level tips for success

Sprout Social

Social networks are one of the main places where information is exchanged. Along with lead generation, social selling allows you to drive additional revenue without expanding your sales team or ad budget. Personalize sales pitches and provide added value. Create authentic relationships with prospects. Your co-workers!

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