25 Mind-Blowing Statistics on the State of Data-Driven Marketing
Porch Group Media
JULY 6, 2021
Respondents from medium and large companies, as well as small companies (<$1M marketing budget), unanimously agreed that first-party data was most important to their organization’s addressable/digital media strategy (small: 85%; medium: 86%; large: 86%). Harris Poll and AdWeek , 2021). Nielsen , 2021). Adobe/Marketing Charts).
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