Valasys

FEBRUARY 28, 2020

Ever wondered how to build customer loyalty with content marketing? But again the question arises: How building customer loyalty is possible with content marketing? With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Anteriad

MAY 3, 2023

As marketers continue to navigate an uncertain economic landscape, one thing is clear: successful data strategies to build and convert B2B audiences are more important than ever. Intent data is the information generated by a user online and gives you an inside look into who is potentially in-market for a solution like yours.

Peer-to-peer 60

Peer-to-peer Marketing Budget Work Management B2B Marketing 60

SalesIntel

MARCH 22, 2023

Firmographic data can be used to segment your audience based on their specific business needs and challenges. By combining technographic and firmographic data with other types of data such as demographic and psychographic data, you can create highly targeted audience segments more likely to be receptive to your marketing messages.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Anteriad

MARCH 29, 2023

In this blog, we’ll walk through how to build and change target audiences. Start with what you know about your B2B audiences When building an audience , it’s best practice to start with what has already proven successful. Even better, examine any psychographic data you have too. Intent data is a superpower here.

Allocation 83

Allocation B2B Psychographics Segmentation 83

xiQ

APRIL 4, 2022

xiQ’s Workbench is an AI-powered content curation engine, fueled by 1st-party intent data, current news, and drag and drop capabilities, that allows marketers to consistently nurture and build thought leadership reputation. First-party intent data and advanced analytics to individualize every interaction.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Terminus

NOVEMBER 9, 2020

And, right on cue, it has finally arrived: Terminus Nation is extremely excited to announce that we’ve acquired GrowFlare, a innovative psychographic account profiling solution that puts an entirely new type of real-time data at marketers’ fingertips. To be honest, we end up getting that stuff too, only three to five years later.

Psychographics 58

Psychographics B2B Marketing Bombora B2B 58

Anteriad

DECEMBER 14, 2022

One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP). New AI tools can expand on the typical data used to drive personalization and incorporate psychographics. By leveraging psychographics, you can better adjust your messaging and how you approach your leads.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Heinz Marketing

OCTOBER 2, 2022

building accurate targeting with their aiCP (artificial intelligence customer profile); using that aiCP to build target account lists, and, best of all; it fits into your current processes. Many companies focus on firmographic data when defining their ideal customer profile—like industry, company size, location. Getting started.

Ideal Customer Profiles 114

Ideal Customer Profiles Marketing AI Demand Generation Lead Scoring 114

Valasys

OCTOBER 31, 2019

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. Steps to Building B2B Marketing Campaigns.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Strategic-IC

DECEMBER 16, 2020

ABM is highly personalised and harnesses technology, data, insights and creativity to develop relationships, build reputation and drive revenue in your most important accounts. First-party data. This is your data in your CRM. This insight is called engagement data, and can be a strong indicator of intent.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

ABM is highly personalised and harnesses technology, data, insights and creativity to develop relationships, build reputation and drive revenue in your most important accounts. First-party data. This is your data in your CRM. This insight is called engagement data, and can be a strong indicator of intent.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Valasys

NOVEMBER 21, 2019

Intent Data: Intent data has promising, yet majorly untapped potential in the B2B marketing world. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. Data is the ultimate currency for tech-savvy marketers to leverage upon.

Planning 58

Planning Studies B2B Marketing Trends 58

Binary Demand

MAY 2, 2023

Below are a few best B2B SQL strategies that can help you build a robust sales pipeline and achieve your revenue goals. B2B companies should concentrate on their leads’ firmographic, psychographic, and behavioral data to optimize their approach.

Sales Qualified Leads 59

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Top of Funnel 59

SalesIntel

AUGUST 11, 2021

Whether you are just exploring B2B data or thinking about buying it, this article will help. What Type of Data is Right for Your Company? Firmographic Data. Technographic Data. Buyer Intent Data. What is Data Enrichment, and Why is it Essential? Importance of Direct Dial in Your Data.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

6sense

OCTOBER 25, 2021

When we founded 6sense, we embarked on a journey to find the best data assets available and present them in a way that made them understandable and actionable for revenue teams. Data is at the core of our platform’s DNA. What 6sense Looks for in a Data Company. Phase 2: Expanded Data Capabilities.

Marketing Analytics Tools 62

Marketing Analytics Tools Top of Funnel Transparency Psychographics 62

Valasys

JULY 17, 2020

The strategy thrives on the philosophy of – Build it and they will come. Be more mindful about how you use your time; brainstorming on the best ideas for optimization of time can help in building guidelines to improve productivity and can save some valuable time wasted on the lesser important meetings.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Valasys

JUNE 24, 2019

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

JUNE 18, 2019

Geofencing or Radio Frequency Identification technology (RFID) is a technology that leverages virtual geographical perimeter targeting around any specific location, building, convention center or space that can be identified on a map & can be used for hyper-targeting sales’ prospects. Conclusion.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

6sense

DECEMBER 9, 2021

By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. At its simplest, Slintel collects and analyzes very early-stage buyer intent data, empowering revenue teams to learn more about accounts, faster. Boost outreach via psychographics.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

PureB2B

MAY 30, 2022

Technographics is the next step in the development of market analysis after Demographics, Firmographics and Psychographics. This holds true if you are a business reliant on accurate prospecting data to drive your marketing, an established brand looking to identify niche personas, or a startup yet to make your first sale.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Valasys

MAY 28, 2019

This includes the information about their current location & intent data, their demographic, psychographic, firmographic & fit-data insights & other information about their research methodologies & the channels opted-in for researching about their buying preferences.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Advertising Agencies 45

SalesIntel

APRIL 19, 2024

Clearbit (By HubSpot) Clearbit, recently acquired by HubSpot, is a tool for improving lead data with real-time updates by collecting demographic, firmographic, and intent data. However, some users find its data outdated because it lacks phone verification and on-demand services.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

Clearbit (By HubSpot) Clearbit, recently acquired by HubSpot, is a tool for improving lead data with real-time updates by collecting demographic, firmographic, and intent data. However, some users find its data outdated because it lacks phone verification and on-demand services.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Valasys

JUNE 4, 2019

This is the portion of the content that changes dynamically based on the “intent-data” of the prospects researching on the website. (Source: business2community.com). Integrating personalization into content strategy gives rise to dynamic content. CRM is a powerful tool on its own.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

Valasys

FEBRUARY 4, 2020

In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. The mere utilization of data relevant to the prospects’ industry can help in optimizing B2B personalization.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Valasys

NOVEMBER 15, 2019

Adele Revella, CEO & Founder of Buyer Persona Institute, states, “The most effective way to build buyer personas is to interview buyers who have previously weighed their options, considered or rejected solutions, and made a decision similar to the one you want to influence.

Marketing AI 45

Marketing AI Work Management Psychographics Marketing Management 45

6sense

DECEMBER 9, 2021

We do that by picking up on hard-to-detect patterns and using natural language processing (NLP) to parse out the signals and derive insights on advanced technographics, market intel, and contact data. Instead, AI and Big Data plow through millions of data points to recommend the next best action. Start building for that now.

Intent Signal 62

Intent Signal Peer-to-peer Marketing Automation Services Intent 62

Valasys

AUGUST 12, 2019

The targeting is often done based on diverse audience-segments being generated by using the demographic , firmographic, technographic, psychographic & the “fit-data” of the prospects. They need to build a messaging platform & determine the pace of their outreach. . Assimilate the intent Data for Targeting : .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

SalesIntel

AUGUST 23, 2021

How does SalesIntel provide you with technographic data? What is Technographic Data? Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. You can create a richer profile of those high-quality leads by the prioritization of technographic data sets.

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

Valasys

DECEMBER 16, 2019

Audience Building Remains the Core Focal Point: Audience building lies at the core of executing the most critical Facebook Ad ideas for B2B SaaS businesses. Building an effective Lookalike Audience is a consequence of choosing the right source audience & the right balance of size & quality for the ideal source audience.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

MARCH 9, 2020

Read more on How to Build Customer Loyalty with Content Marketing. A predictive content strategy in-turn is based on the first & third-party intent-data. & & the demographic, firmographic, technographic & psychographic insights of the customers amassed from an array of channels across the web.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

JUNE 12, 2019

Tracking the researching habits of the buyer personas & diving them into several clusters on the basis of their demographic, technographic, firmographic, fit-data, psychographic, cookie-data, intent data as well as on the basis of their past browsing history & buying preferences, helps the marketers run hyper-personalized campaigns for them.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

PureB2B

FEBRUARY 9, 2022

We'll also learn how you develop a demand generation strategy using predictive analytics , which gives you insights on how you can increase your conversion rates with data from real-time buyers and multi-channel intent. Building a Demand Generation Strategy How Predictive Analytics in Demand Generation Works.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Top of Funnel 48

Valasys

MAY 27, 2020

Andy Paul, Host of the Sales Enablement Podcast, and Founder of the Sales House , elucidates the importance of striking the right conversation with the prospective customers: “If you start a sales conversation with a question, then you begin to build interest. That’s when real selling begins.” Write Better Headlines.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Zoominfo

MARCH 28, 2022

This comes in two flavors: firmographics and psychographics. This data is fundamental to communicating well with prospects and supporting critical go-to-market functions, such as audience segmentation , territory planning , and lead routing. . “What’s difficult, and where most fall off, is psychographics.

Ideal Customer Profiles 100

Ideal Customer Profiles Psychographics Zoominfo Tools 100

Valasys

OCTOBER 22, 2019

With the advent of intent data & the amalgamation of diverse data points across the digitized landscape, lead generation has become easier than ever. A B2B landscape comprising the website design as well as the landing pages are crucial to the optimize audience experiences.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Valasys

MARCH 6, 2020

The perils of not coupling data regulation & customer experience can show up in the form of loss of transparency in the processing of customer data & loss of control of customers’ data.

WOMM 45

WOMM Privacy Word of Mouth Transparency 45