Webbiquity

NOVEMBER 18, 2021

A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. Market volatility, environmental or economic adversity, and reputation concerns are all possible trigger events. Financial Activity: Any M&A activity is a sign of a company’s transformation.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Zoominfo

AUGUST 2, 2020

B2B data is enterprise-focused information used to improve sales and marketing campaigns. It highlights behavior-based activity such as lead sources, social media engagement, form fills, and time spent on a website. This engagement activity suggests interest or demand from an audience that they want to purchase a product or service.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

KoMarketing Associates

AUGUST 6, 2019

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

ANNUITAS

OCTOBER 27, 2023

Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose. Common AI Use Cases Made Safer in Marketing Cloud Salesforce previously announced that its Marketing Cloud would support generative AI use cases.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Buyer Intent 358

Buyer Intent Intent Work Management Marketing Management 358

Martech

NOVEMBER 21, 2023

As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Start looking for entire programs, efforts or activities that could be eliminated.

Allocation 102

Allocation Resources Work Management Marketing Management 102

DiscoverOrg

APRIL 20, 2017

Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers. When it comes measuring the health of our prospect data, we’re used to showing raw growth in the number of contacts and accounts, or a coverage percentage for target accounts or personas.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Salesforce Marketing Cloud

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. What you’ll learn: What is a go-to-market strategy? Why is a go-to-market strategy important? A go-to-market strategy is a step-by-step plan for introducing a new product to buyers.

Work Management 119

Work Management Marketing Management Marketing Strategy Marketing & Strategy 119

Martech

MARCH 30, 2023

Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. Marketing is not advertising. Advertising can be a part of a marketing strategy, but it is just that, a part. Marketing today is about engagement.

Conversion 125

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 125

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Marketing AI 122

Marketing AI Enterprise Management Paid Search Agency Work Management 122

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on.

Account Based Marketing 99

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 99

Martech

AUGUST 25, 2023

It seems that many, many organizations are deeply unhappy that SaaS vendors, including martech vendors, are failing to engage year-round (especially as they’re able to collect data on usage of their services). ” Dig deeper: Real Story on MarTech: Is that vendor a zombie? .” It’s active, to say the least.

Marketing Management 85

Marketing Management Vendors Paid Search Agency Advertising Agencies 85

Webbiquity

MARCH 15, 2022

B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. This is especially true for B2B vendors, as the buyer’s journey is often complex — one purchase can be months in the making and require input from multiple decision-makers. You Know What Marketing Strategies to Use.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

DealSignal

APRIL 10, 2024

This is where timing is key because it’s critical to identify when your ideal buyers are actively doing their research. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? Comparing vendors on a third-party review website.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. Budget issues: Amid uncertainty, driven by the Fed’s rate hikes, CFOs began slashing marketing and sales budgets in late Q3 of 2022. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

ANNUITAS

NOVEMBER 22, 2023

Drift considers itself a pioneer in “Conversational Marketing,” but it recently has begun to pivot its positioning, now referring to itself as a “Buyer Engagement Platform”. ANNUITAS can cite very few organizations at this level of go-to-market maturity.) This is a smart move for Drift.

Ideal Customer Profiles 130

Ideal Customer Profiles Positioning Marketing Analytics Tools Lead Ranking 130

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

SmartBug Media

APRIL 5, 2023

The term “buyer persona” has become more and more popular in the last few years. Many businesses have worked with their internal marketing team or with the help of an agency to develop their buyer personas. Why Are Buyer Personas? Why Are Buyer Personas? Why Are Buyer Personas So Important? Focus your time.

Buyer Personas 98

Buyer Personas Advertising Agencies Demographics Mobile Advertising 98

Marketing Insider Group

SEPTEMBER 26, 2019

The Audience Explorer tool we’ve been using for the past 3 weeks is a no-cost, interactive search tool for B2B content marketers to discover real-time consumption insights on custom audiences. Audience Explorer is NetLine’s approach at helping Content Marketers just like us. Do you have a clear target persona?

Enterprise Management 194

Enterprise Management Ideal Customer Profiles Content Marketing Management 194

Tomorrow People

NOVEMBER 21, 2018

Traditionally seen as a trick deployed only in consumer marketing, savvy B2B marketers are learning how to track, measure and market to the customers’ emotions. Antonia Wade, head of content and campaign marketing at Thomson Reuters tells us how she rebuilt the marketing function, putting customer emotions at the center.

Planning 136

Planning B2B Thought Leadership Campaigns Thought Leadership 136

Leadspace

AUGUST 16, 2023

A persona refers to a representation of a user or buyer segment that is created to better understand and design for the needs, behaviors, and preferences of that group. Persona creation is common in fields like marketing, user experience (UX) design, and customer service. Often job titles are incorrect and not up to date.

Lead Ranking 62

Lead Ranking Lead Scoring Ideal Customer Profiles Outreach 62

DealSignal

NOVEMBER 17, 2020

Spend less time researching, acquiring, operationalizing, and cleansing data Before starting any campaign or targeted marketing effort, you typically start with the data you already have in your CRM. In today’s volatile environment, you may see more churn than usual, even in your most active lists.

Work Management 98

Work Management B2B Sales Marketing Management Ideal Customer Profiles 98

Biznology

SEPTEMBER 8, 2020

The other day I was invited to speak on retention marketing as part of a 3-webinar series on sales enablement. Wright for help bringing me up to speed on how B2B marketers see the function today. Wright for help bringing me up to speed on how B2B marketers see the function today. I think marketing has several roles.

Work Management 151

Work Management Marketing Management B2B Sales Vendors 151

Heinz Marketing

APRIL 16, 2023

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing I’m responsible for managing a bi-weekly meeting for our Client Service team. Sometimes we have vendors provide demos and teach us about their product/solution so we can better serve our clients. Reach all the right personas.

Work Management 55

Work Management Marketing Management Terms and Conditions Lead Scoring 55

Webbiquity

DECEMBER 4, 2018

Since it promotes an integrated approach to selling, sales enablement involves both marketing and sales teams. Here are five tactics your B2B marketing team needs to master to empower sales people to close deals faster. Sellers and marketers have to collaborate to develop this consistency in product messaging.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Zoominfo

DECEMBER 16, 2020

Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database. This latest product enhancement is just the latest chapter in our ongoing effort to put actionable data directly into technologies, channels, and workflows that go-to-market teams use and love. .

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Tomorrow People

JUNE 7, 2021

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. PLG is changing how organizations approach their product launches and expansion campaigns, impacting the role of marketing and sales in the process. growth for the broader SaaS market.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. We’re a partner, not a vendor I know everyone says that, but without being boastful, I can honestly say we live it at Demandbase. Here’s how we do it at Demandbase, and it’s gold!

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

PureB2B

MAY 30, 2022

B2B sales and marketing is rarely a simple undertaking, and nuances within individual industries only add further complexity. This poses an exciting opportunity for companies within the health tech space, but it can be a real challenge for B2B healthcare marketers to capture attention and get traction in such a competitive vertical.

Marketing Management 62

Marketing Management B2B Marketing Ideal Customer Profiles Account Based Marketing 62

NetLine

DECEMBER 10, 2020

But Marketers know that B2B lead generation is more complicated than this. Today, Sales teams don’t just want leads from targeted accounts and market segments from their B2B demand generation colleagues — they want to be armed with actionable and activation ready insights. . Sales and Marketing’s Greatest Dilemma.

Intent 111

Intent B2B Sales Work Management Marketing Management 111

Zoominfo

AUGUST 7, 2018

The digital nature of our current business landscape has caused a dramatic shift in the way companies market their products. As a result, SEO has become an essential skill for all modern marketers. Marrying the creative side of content marketing with the more technical parts of SEO is an art form many have yet to master.

Buyer Personas 196

Buyer Personas Top of Funnel SEO Marketing & Strategy 196

Biznology

MAY 29, 2017

Perhaps what some didn’t realize was that 70-90% of a buyer’s journey occurs prior making contact with a vendor. Even though most marketers still run campaigns that way it is surprisingly not so. Still, many “old school” marketers today still consider relationship building the road less traveled. Like this post?

Top of Funnel 99

Top of Funnel Marketing Automation Services Marketing Management Content Marketing 99

Salesforce Marketing Cloud

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. See how it works What is a go-to-market strategy? A go-to-market strategy is a step-by-step plan for introducing a new product to buyers. Why is a go-to-market strategy important?

Work Management 72

Work Management Marketing Management Marketing Strategy Marketing & Strategy 72

Sword and the Script | B2B

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

Paid Search Agency 114

Paid Search Agency Paid Content B2B Marketing Companies 114

BOP Design

NOVEMBER 17, 2020

As B2B marketers, we are tasked with attracting ideal prospects to our B2B website, educating them to build trust in the products or services we provide, and then getting those prospects to take the first step – make contact with us via a website form, phone call, or email. What happens to your B2B marketing leads after they are qualified?

Sales Qualified Leads 117

Sales Qualified Leads High Quality Lead Work Management Marketing Management 117