The Effective Marketer

MAY 18, 2011

You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 You can leave a response , or trackback from your own site.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Buzz Marketing for Technology

OCTOBER 4, 2008

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. When people are actively engaging with and reflecting on their professional experiences, which blogging encourages us to do, thats where ongoing learning really takes place. END RANT ).

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.”

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Anything Goes Marketing

MARCH 8, 2009

There is also an active discussion going on about how ITI grads are succeeding and how ITI has contributed to this. I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. StubleUpon , Digg , Facebook , Blogger , web 2.0

Social Media 100

Social Media Web 2.0 Media Blogger 100

Marketing Insider Group

MAY 18, 2010

While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Not building networks or using syndication – This is not the “Field of Dreams” (if you build it, they will come).

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Buzz Marketing for Technology

JUNE 28, 2008

Content Migration. Content Management (CMS). Intranet 2.0. Next: Realizing your content management wishes. According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a s ability to manage content (particularly on the enterprise intranet). Case Studies. Convergence.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Smashmouth Marketing

JUNE 8, 2009

agravel : Attending session about demand generation: quantity vs quality #mpb2b BDSolutions : Learn how Twitter will change the way we live - @stephenbjohnson 's Time cover story [link] #mpb2b MitziThomas : I’m wondering how many people in the room listening to Steven Johnson are actively using Twitter, either personally or for marketing.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Marketing Insider Group

JUNE 9, 2010

Second, similar to any other marketing campaign, you must start by defining your target audience and then setting specific objectives that can be measured. Upon completion the next step is determining where your target audience is actively engaged, who the key influencers are and how does your target audience consume and share information.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

The Effective Marketer

JANUARY 13, 2011

Content personalization is not an easy task but according to the research it will likely give you a 38% better open rate and 86% greater click-through rate than non-personalized email messages. Work your way through the list above and start playing with content personalization, even if only for a small segment of your database.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

WebMarketCentral

NOVEMBER 13, 2007

Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 social tagging. monthly growth rate for the year—still a respectable monthly traffic growth rate, but well below the trend line following the social tagging activity.

Tagging 20

Tagging Web 2.0 Traffic B2B Thought Leadership 20

Marketing Insider Group

OCTOBER 19, 2010

I also need to mention that I cannot take credit for my funnel depiction as there was much discussion by the leaders in our organization about the shape of our funnel and the need to increase the velocity of our demand activities by moving from a wine-glass shaped funnel to one shaped more like a champagne flute or a shot glass.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? Traditional Pipeline Acceleration.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

NuSpark Consulting

JUNE 26, 2010

Marketing automation is simply a “software as a software&# (SaaS) system that allows you to target audiences throughout various stages of the buying cycle with relevant messaging and content that further influences a lead to become a sale. Leads are segmented based on their score and enter various tracks for follow-up. world we live in.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Lead Ranking 100

The Effective Marketer

NOVEMBER 29, 2010

Mr. Watkis then states “ the most important activities for marketers are the establishment of marketing objectives, a plan for their achievement, a budget to support the plan, and the management of assets and resources to achieve the objectives ”. United States License. United States License. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Marketing Insider Group

OCTOBER 28, 2010

If you use your CRM system to track marketing activities from inquiry to close, then you know how many opportunities you have created and how much sales pipeline that has generated. For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

The Effective Marketer

JULY 16, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Marketing Insider Group

SEPTEMBER 9, 2010

They show how brands with high loyalty and strong social currency command a price premium confirming the need for the tighter coordination of social brand activities. In simpler words, a brand’s social activities need to help your prospects with something that is relevant to your brand.

Social Media 100

Social Media Brand Identity Branding Media 100

The Effective Marketer

JULY 29, 2009

As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 18, 2010

They see these activities as “work” and as such, shouldn’t be performed after 5:29pm. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JANUARY 6, 2009

It is very important to make sure your marketing activities are results-oriented. There’s a whole discussion around marketing ROI that we should have at a later date, I think most of you are already developing plans with specific goals in mind be it lead generation, web traffic, referrals, and even sales. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 4, 2009

Think back to your daily activities. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 When are you usually checking email? Is it the first thing you do in the morning?

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

Paul Gillin

APRIL 18, 2012

Profiles are online identities that define members’ backgrounds and interests and reflect their activities and contributions to the community. The more active members are in the community, the greater their influence and the richer the interactions with other members. Marketers can think of these communications as a Web 2.0

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Marketing Insider Group

SEPTEMBER 15, 2010

Content: in building strong customer relationships, you have to provide valuable information that meets your customer needs. In social media content is not necessarily about creating white papers or videos. And something that is often overlooked: simply sharing the valuable content of others. The reason is context.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Webbiquity

MAY 20, 2010

What exactly is “Web 3.0?&# Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ Need Content? ’ by Futurelab.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Marketing Insider Group

MAY 5, 2010

The question is whether we are actively participating in it online. I know how to create content that people respond to. Share: Read more from Strategy B2B Marketing , Content Marketing , customer , Inbound Marketing , objectives , Online Demand Generation , Social Media Click here to cancel reply. I know how to generate a lead.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

The question is whether we are actively participating in it online. I know how to create content that people respond to. Share: Read more from Strategy B2B Marketing , Content Marketing , customer , Inbound Marketing , objectives , Online Demand Generation , Social Media Click here to cancel reply. I know how to generate a lead.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Industrial Marketing Today

AUGUST 20, 2010

The details page should show all available sizes, options and other selection criteria with active links to downloadable PDFs of datasheets. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Buzz Marketing for Technology

JULY 2, 2008

Harold Jarche in Skills 2.0 : Today, active involvement in informal learning, particularly through web-based communities, is key to remaining professional and creative in a field. Being a learning professional in a Web 2.0 Tagging : What is this? How do I use with content I create? How do I use.

Wiki 100

Wiki Web 2.0 Barriers RSS 100

Customer Experience Matrix

MARCH 22, 2010

Marketing content can be uploaded and edited within the system and then shared across campaigns. Campaign outputs can include dynamically-customized content for direct mail, email, and mobile (SMS) messages, as well as messages sent to CRM systems via an API. The system also provides several “Web 2.0”

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Industrial Marketing Today

MAY 11, 2010

This agrees with what I am hearing from my engineering and industrial clients, they are seeing a lot more activity but the average sales cycle has grown by an additional 90 ~ 120 days. Wait a minute, isn’t that what Content or Inbound marketing is all about? Achinta offers his industrial clients marketing for engineers by an engineer.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 9, 2010

Here are the key takeaways from the webinar: Don’t confuse marketing activity with results. It’s a combination of tools, methods or procedures, and analysis and activities. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Marketing Insider Group

JUNE 7, 2010

This is one of the most positive outcomes of the social media activity in B2B marketing. Which is more important: channel or content strategy? It’s all about content! ROI: How do you link social media activity to the bottom line? Social media is just another channel and just another tool to reach customers.

Social Media 100

Social Media Media B2B Budget Programs 100

The Effective Marketer

JANUARY 17, 2009

As the marketing plans are shared with the rest of the company, and details on why each campaign or activity is being carried out together with their expected impact on operations and sales, the reason for marketing and why we have this department should become clear. United States License. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? This takes no more than 15 minutes.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100