article thumbnail

Instagram unveils two new advertising channels

Martech

Consumers who opt in will get three reminders about a marketing event: One day before, 15 minutes before and at the time it happens. The Meta-owned company says this comes after a successful test run in partnership with the cable network Starz. The company is facing a weak ad market and pressure from TikTok. Why we care.

article thumbnail

Microsoft to acquire Xandr, delivering a global ad solution to digital advertisers

Martech

Marketers in search of intelligent, targeted cross-screen campaigns in the post-cookie world will benefit from the kind of expanded open web marketplaces established by Microsoft and other partners in their network. The market is shifting towards full-stack, horizontally-integrated providers,” said Goodman. “A

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Competitor mapping: The benefits and how to create your own

Sprout Social

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. What is competitor mapping?

SWOT 103
article thumbnail

Hot off the Press: Empowered CMO Network 2021 Report

6sense

Like, eating a sandwich and re-watching The Green Mile on cable for the 27 th time mundane. Being COVID-confined and tested beyond measure warranted therapeutic professional networking. But more so than that, it felt like a sure-fire way to expose seriously profound insights on the direction of marketing. Other moments?

CMO 62
article thumbnail

The MarTech fall agenda is live: Wednesday’s Daily Brief

Martech

Good morning, Marketers, the agenda for our MarTech conference, held September 14-15, is taking shape. Until then, we’ll stay on top of the big shifts in marketing technology, like the transition to CTV. For instance, we’re finding out more about this space from the global video network Vevo. More details below.).

Cable 106
article thumbnail

How Brands Can Make the Most of CTV Programmatic Advertising

Digilant

In a world where technology advances quickly and consumer habits change in the blink of an eye, advertisers are often tasked with creating new, exciting, fresh, and successful marketing strategies that remain effective in an ever-changing landscape. The answer isn’t black-and-white, but it does start with the basics: information.

article thumbnail

School’s In: The New Rules for Successful Higher Education Marketing

QuanticMind

Luckily, as the higher education space has evolved, so too have the tools available to marketers. For colleges and universities to mitigate enrollment declines and effectively market their virtual and online programs, marketers will need to update their strategies and expand into channels like programmatic, CTV, and emerging social platforms.