ViewPoint

NOVEMBER 7, 2018

Of course, proving ROI was for many years difficult in spite of Claude C. We know what is most effective, and we act on basic law. The tools are available to prove marketing’s return on investment, but the flesh is weak, except perhaps for those who believe measuring marketing’s ROI is worth the effort.

Lead Gen 221

Lead Gen ROI Spending Barriers 221

Act-On

OCTOBER 9, 2018

Pulpo Media adopted marketing automation to improve its marketing efforts, generate better inbound leads and increase ROI. Check out excerpts from our interview with Oscar Padilla, Executive Vice President for client services and ad opportunities at Pulpo Media, to learn how they did it.

Act-On 108

Act-On Lead Generation Generation Media 108

Contently

DECEMBER 3, 2020

By getting a sense of how people think, act, and solve problems, I can help tailor our product to their needs. Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” “This is content ROI.”

Lead Ranking 217

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 217

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

Work Management 52

Work Management Marketing Management ROI Software 52

Content Marketing Institute

SEPTEMBER 13, 2021

But PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. Continue reading → The post PPC and Content Marketing: The Perfect Combo for Immediate ROI appeared first on Content Marketing Institute.

PPC 136

PPC ROI Content Marketing Content 136

Brandpoint

JULY 14, 2023

However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts. Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M in savings over three years. Atlassian started using Sprout Listening in 2019.

Social Media 95

Social Media ROI Work Management Marketing Management 95

Lake One

NOVEMBER 14, 2023

The roadmap acts as a blueprint for your future success, marking the path to enhanced performance and higher ROI. Here’s how: Maximizing HubSpot ROI: HubSpot is constantly improving upon and expanding its offerings. The post Maximizing ROI: The Benefits of Conducting a HubSpot Audit appeared first on Lake One ®.

Hubspot 75

Hubspot ROI Buying Cycle Digital Marketing Funnels 75

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Increase campaign ROI. With greater technological advances, marketing professionals and organizations need to stay ahead of their competitors. Understand Automation Is the Future of Work. Improve campaign management.

Act-On 71

Act-On Marketing AI Trends Work Management 71

The Marketing Blender

MAY 4, 2021

The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI. Next, out of those brand impressions, how many people acted on their curiosity?

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Act-On

APRIL 26, 2024

These new requirements have been a non-issue for us and for most of our Act-On customers as well. While these leaders come from different industries, company sizes, and backgrounds, a few common themes emerged. We’re constantly looking at performance all the way through the funnel, not just what gets us volume at the front end.”

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Allocadia

SEPTEMBER 27, 2021

Measuring ROI isn’t a one-size-fits-all approach. Each marketing organization’s journey to measuring, understanding, and ultimately acting on ROI data is unique. But there is one constant: we all want a clear vantage point that allows us to understand our marketing ROI and better plan for the journey ahead.

ROI 52

ROI Act-On Planning Demand 52

SocialPilot

FEBRUARY 11, 2024

The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This is where leveraging AI by using on-point influencer marketing AI prompts can completely change the game. That’s not all. Need some fresh, viral ideas that’ll light up our feed.

Sales Management 89

Sales Management ROI Planning Work Management 89

Marketri

OCTOBER 25, 2023

As our clients will attest, strategic marketing can drive revenue growth and generate a high ROI. In Part 2, we provide insights on two equally vital steps that drive higher marketing ROI. For most B2B sales you need to touch your buyer multiple times, at different points in their journey, before you convince them to act.

Top of Funnel 62

Top of Funnel ROI Advertising Channels Lead Scoring 62

Crimson Marketing

JANUARY 15, 2015

“As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software. Atri Chatterjee is the CMO of Act-On Software , the leading automation provider for small and midsize companies. Demand Generation Podcasts'

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

PureB2B

MAY 2, 2022

And, in another round of a DemandScience benchmark report on intent data , more than 50% of B2B sales and marketing leaders from across the United States admit the biggest challenge with it is getting an accurate view of its ROI. How to Measure ROI from Intent Data. A/B Test Your Intent Data-Enriched Campaigns.

Intent Data 62

Intent Data Intent ROI B2B Marketing 62

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. Lastly, add any other instructions to fine-tune the outcome. ” “Generate a LinkedIn post discussing a recent trend in [Industry].

Examples 78

Examples ROI Planning Work Management 78

Act-On

NOVEMBER 15, 2023

If you want more tips and examples, we wrote a complete guide about creating buyer personas that increase ROI. Check out how Act-On can help. Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals. What do you hope to accomplish through sales enablement? Retention rates.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

Digilant

SEPTEMBER 13, 2022

This tricky balancing act means that now is the time to reassess how to maximize ROI and establish wise digital marketing habits that will ultimately generate success, revenue, and stability. In the face of economic uncertainty, it is imperative to back all decisions with well-researched data if your goal is to maximize ROI.

ROI 52

ROI Allocation Marketing Strategy Marketing & Strategy 52

Digilant

JANUARY 12, 2023

While most marketers agree that there can never be too much data, the complexity of the data has become one of the top challenges when determining how to accurately measure digital marketing ROI. The past several years have accelerated the already speedy transformation of digital media. How to Accurately Measure Digital Marketing Metrics.

Cost per Lead 52

Cost per Lead ROI Cost per Acquisition Paid Search Agency 52

Adobe Experience Cloud Blog

DECEMBER 7, 2017

And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. But measuring your digital campaigns’ ROI can be difficult if you don’t know what you’re looking for. Both hard and soft metrics feed into calculating ROI.

ROI 134

ROI Top of Funnel Planning Click Rate 134

E-Spirit

JANUARY 9, 2019

Each year, digital marketers spanning all industries look for expert predictions that will help direct their go-to-market strategies, better engage customers, and deliver a clear ROI on their technology investments. And 2019 will be no different.

Act-On 49

Act-On Trends ROI Marketing Strategy 49

ANNUITAS

JANUARY 21, 2020

If you have the latter motion, you are stuck in a state of random acts of sales and marketing — which is a typical side effect of such an inside-out, product/service-led go-to-market strategy. How do you know if you engage in random acts of marketing? The problem with random acts of marketing. Build a brand.

Ideal Customer Profiles 238

Ideal Customer Profiles Demand Generation Agencies Demand Generation Budget Programs 238

Marketing Insider Group

SEPTEMBER 28, 2021

Action words, on the other hand, help you create content that directly impacts your conversion rate, marketing ROI, and sales revenue. Active voice makes your potential customer the doer , presenting an opportunity to persuade them to act. Use CTAs to Motivate Readers to Act. So how do you start using them?

Content Marketing 331

Content Marketing Lead Scoring Lead Ranking Content 331

Zoominfo

JUNE 10, 2024

The ROI for their business may be clear and convincing. While most GTM teams have one or two standout salespeople, too many sales professionals either lack access to the signals and insights that could make them great, or have those signals and insights but don’t know how to act upon them. At best, this is a serious disadvantage.

Zoominfo 100

Zoominfo First-Mover Advantage Marketing Analytics Tools Ideal Customer Profiles 100

The Marketing Blender

MARCH 15, 2021

You’ve probably heard the term thrown around a lot: ROI. It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI. Next, out of those brand impressions, how many people acted on their curiosity? Know your revenue ratios*. Let’s talk. .

Marketing Qualified Leads 52

Marketing Qualified Leads ROI Sales Qualified Leads Lead Ranking 52

Hubspot

OCTOBER 1, 2021

In this post, we'll walk you through how to know when your CRM is set up for success and how to increase your chances of getting the highest ROI from it. 7 CRM Best Practices for High ROI. To get the highest ROI from your CRM, make sure your marketers, management, analytics, and operations roles are active users, too.

CRM 66

CRM ROI Practices Enterprise Management 66

Vision6

APRIL 4, 2023

With the right strategy, you can achieve a high return on investment (ROI). This can lead to higher open rates, click-through rates, and conversion rates, ultimately improving your email marketing ROI. Think about it like a virtual sales pitch delivered straight to your inbox.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Envy

AUGUST 18, 2020

Voila, both sales and marketing teams are aligned, time is saved, quality leads are flowing in and your ROI is up. In order to maximize the efficiency of an ABM campaign, teams from different departments, especially those from marketing and sales must converge and act in accordance with a shared strategy. How can this be?

Ideal Customer Profiles 114

Ideal Customer Profiles Account Based Marketing ABM ROI 114

Jifflenow

DECEMBER 19, 2019

Enterprises spend millions of dollars on events and the buzz word on everyone’s mind – right from the CMO to VP of Events to Sales and Marketing teams is event Return on Investment (ROI). As elusive as a sighting a unicorn, event ROI can strike fear in the most fearless of event managers as well. Influenced Revenue Pipeline.

ROI 52

ROI Enterprise Management Marketing Analytics Tools Trade Show 52

Influitive

MAY 15, 2015

If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. Consider the impact of not only continuously gathering feedback, but acting on it, as well. Define your goals and make a plan.

Communities 100

Communities ROI Customer Satisfaction B2B 100

Content Standard

JUNE 28, 2019

Here’s what was missing from the 2014 conversation: an awareness of the pressure we marketers felt to prove content marketing ROI in our own departments by year’s end. The founder of the Content Marketing Institute (CMI) countered by saying inbound is a subset of content marketing. Here are just a few of their strategies.

Top of Funnel 102

Top of Funnel ROI Sales Management Webinar Metrics 102

Marketing Insider Group

AUGUST 4, 2020

They both came to the conclusion that validating your assumptions before acting on them was a good idea. But this kind of neglect puts our projects, our ROI, and our sanity at risk. What is PDCA (Plan Do Check Act)? In the 1980s he evolved it into the plan-do-study-act (PDSA) cycle for learning and improvement.

Planning 346

Planning Lead Ranking Work Management Marketing Qualified Leads 346

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 100

ROI Facebook Paid Search Agency Social Networks 100

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50