Writing on the Web

NOVEMBER 16, 2010

Dan Hill, author of Emotionomics , likens the rational brain to a lobbyist who tries to get the other two parts of the brain to vote for his bill on the floor of Congress, but it actually has no say in getting the muscles to act. Blog this on Blogger. Although it’s a small organ, it is a huge consumer of energy. Tweet This!

Content Marketing 100

Content Marketing Planning Tips Digg 100

Buzz Marketing for Technology

MARCH 2, 2010

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. As you may know already, blogging is a quantity game. A recent Cone Inc.’s Creating Engagement. Measuring Engagement.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Writing on the Web

OCTOBER 12, 2010

’ Articulating our values as verbs gives us a clear idea… we have a clear idea of how to act in any situation.&#. You can read their blogs to discover for yourself how/why their writing resonates authentically. Blog this on Blogger. If Your Blog Writing Stinks… Writing Better Content: An Emotional Pathway.

Digg 100

Digg Buzz Blogger Act-On 100

Writing on the Web

SEPTEMBER 20, 2010

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. However, if you’re not asking readers to think, ask, remember, or act, then you’re not really teaching, are you? Blog this on Blogger. Tweet This!

Buzz 100

Buzz Content Digg Rules 100

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If you’re a big company, how can you act small again? What does your audience know about you today?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Customer Experience Matrix

JUNE 2, 2009

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. But it does save a few keystrokes.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Writing on the Web

OCTOBER 13, 2010

Neuroscience has clearly demonstrated that ‘emotional cocktails’- create chemical reactions that directly impact the way we memorize and act. Blog this on Blogger. We know what kinds of messages reach the emotional brain and the old brain, even though consumers aren’t aware of their influence. Makes sense to me.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Webbiquity

JANUARY 15, 2010

Detailed information about vendors and their offerings was still limited, enabling marketing and sales to act as gatekeepers of information. Things began to change when blogging became popular about seven years ago. Store rooms and offices were full of these glorious materials. This is not necessarily bad news for sales. DBXNT74M6AKY.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Anything Goes Marketing

MARCH 8, 2009

Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. How am I doing this? With real stories! LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Webbiquity

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. blogs, microblogging sites, social networks, etc.). Results can be exported to Excel for further sorting and analysis.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

JANUARY 4, 2010

They’re all here in the final best of funny, creative and just plain strange blog posts from the past year. Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon.

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Leather jackets.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

LeadSquared

OCTOBER 24, 2013

What should be there in a company blog – content about product only OR content about industry as well? No will search for blog content about a product only. Website visitors read blogs which offer some value or solve their problems. Question 1. Voice search is much more intuitive than keyboard search. Question 2.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Buzz Marketing for Technology

JULY 24, 2008

Find Blogs. My Bookmarks Digg Del.icio.us What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think and act? Start a Blog. Tags: Careers , Work/Life. ); document.write( ); FastCompany.com | Where ideas and people meet. Find People. Find Groups.

Companies 100

Companies Work Management Advertorials RSS 100

Hubspot

JUNE 23, 2010

I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Previously the service started as a blog comment search engine. Blog" can also be used as a verb, meaning to maintain or add content to a blog.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 30, 2011

I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Previously, the service started as a blog comment search engine. Blog - Blog is a word that was created from two words: “web log.”

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

OCTOBER 29, 2010

That gap stayed true for a wide range of social media activities; 75% of B2B companies participated in Twitter (compared to 49% for B2C), 74% hosted a blog (compared to 55% for B2C), and 66% engaged in online discussions (compared to 43% of B2C companies). Social media’s power to spread a message across the web isn’t as relevant.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Writing on the Web

AUGUST 30, 2010

How is blogging and online content marketing like psychotherapy ? One of the things I like about blog writing and publishing content on the Web is the connection to people. We feel, we act. Let’s look at how instantaneous emotional responses show up as we read Web pages, email promotions, and blogs, shall we?

Godaddy 100

Godaddy Digg CAN-SPAM Buzz 100

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JULY 12, 2010

Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts—all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn’t work for us.

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Writing on the Web

OCTOBER 6, 2010

&# Ten experts responded, including moi , and their answers are illuminating, especially for anyone charged with creating quality content for blogs, social media, and writing for the Web. While women process messages with more emotional than men, both must be engaged emotionally for a message to be remembered and acted upon.

Digg 100

Digg Content Buyer Personas Buzz 100

Writing on the Web

JUNE 22, 2010

Whether you’re selling something or not, even when you’re giving something away, you still need to write a good message that grabs reader’s attention, clarifies the benefits to them if they take action, creates desire, and persuades them to act now. Blog this on Blogger. Thursday, June 24, 2010 at 4 p.m. I digress.

Ning 100

Ning Class Landing Pages Copywriting 100

Hubspot

JULY 29, 2018

Blog - Blog is a word that was created from two words: “web log.” Blogs are usually maintained by an individual or a business with regular entries of content on a specific topic, descriptions of events, or other resources such as graphics or video. Blog" can also be used as a verb, meaning to maintain or add content to a blog.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Writing on the Web

AUGUST 4, 2010

If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Why should readers act now? Blog this on Blogger. How can you appeal to readers’ emotions on a business-oriented site? Reinforce with Reasons: What are the benefits to readers? Tweet This!

Trigger Marketing 100

Trigger Marketing Digg Buzz Act-On 100

Digital B2B Marketing

MARCH 27, 2011

While responding to disasters with one-time donations is admirable, it comes off as a one-time act. Marketers who want to humanize their brand must not just act more human, but act like the people we want to have as friends. I saw this weekend’s #usblogs challenge on social media and social good, and it clicked.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Writing on the Web

SEPTEMBER 13, 2010

How is it they decide to trust the information you provide, and register to download information from your blog or website? Scarcity, urgency : People won’t take action unless you ask and give them a deadline or bonus to act now. Blog this on Blogger. 6 Ways Blog Formatting Engages the Reader’s Brain.

Tips 100

Tips Conversion Trigger Marketing Digg 100

Digital B2B Marketing

MARCH 15, 2011

Marketers must stop acting like spammers before they are simply dismissed as part of the noise. In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. No marketer wants their targets’ ire aimed at their own marketing.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Buzz Marketing for Technology

JUNE 27, 2008

Find a Blog-Community. Blog-communities provide the perfect context for this activity. Blogs are a highly social medium. Interaction and knowledge exchange take place in blog communities with great ease. The question now is how can you find a blog community discussing the topic you’re interested in?

Personalization 100

Personalization RSS Web 2.0 Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

The official definition of crowdsourcing from Jeff Howe, is "the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call." Graphic Design. crowdSPRING charges a 15% commission on all posted projects.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Here’s the problem. or a combination of the choices?)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Best of B2B Marketing.

Ning 40

Ning Paid Content Facebook Sales Management 40

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Structural On-site SEO. Content Marketing for Online Marketing. + Off-site Authority Building. Social Media Marketing. Local SEO for Enhanced Online Marketing. Google Updates. Your Online Marketing “Getting Started” Checklist. Conclusion.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

AUGUST 16, 2010

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160

Online Marketing Institute

DECEMBER 13, 2010

Blogging appeared passé as many individuals opted for microblogging, investing in the art of the short form. On Facebook this month, the average user created 90 pieces of content and contributed to the more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) If pouring, it is half full.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40