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The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business. You may not know this but publications like the Washington Post and others have been using AI to generate templated content (think sports scores and highlights, or crime reports) for more than 2 years.

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How a flywheel model can help grow your creative business

ConvertKit

This could be investing more in customer support, creating automations within your email marketing program , or adding freemium offers. Your goal is to decrease friction and increase the forces acting upon the funnel as much as possible — and email marketing is a great channel to do that. Maybe you follow them on social media.

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The 6 Types of Marketing Funnels You Need to Know

BenchmarkONE

Your marketing funnel is essentially the act of generating leads on your website, identifying the needs of those leads at each stage of their journey, and mapping out the best ways to engage them and encourage them to take action, be it downloading your content or making a purchase. Lots of marketers turn to social media and Youtube.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Trade Desk is a display ad platform that buys sites, exchanges, and networks in real time (called RTB or real time bidding). calculators, and pencil erasers. Need a radio station in Miami?- look it up.

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How Events Will ALWAYS Generate B2B Leads (+ 10 Effective Lead Generation Strategies for Your Next Event)

SpotMe Blog

Generating B2B leads typically involves both of these: Demand generation: Creating targeted online and print content marketing materials, ads, webinars, etc. Post these on your company’s website, YouTube, and other social media to act as evergreen content that’s constantly promoting your event, long after it has finished.

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40 Exit Popup Hacks and Examples to Grow Your Email List

Optinmonster

Looking for ways to dramatically increase conversions on your site? Exit-intent popups are the not-so-secret weapon that will get you there. In this article, we’ll show you 40 exit popup hacks that will substantially grow your subscribers and revenue. What Is Exit-Intent®? Do Exit Popups Work? Yes, exit popups work.

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10 creative lead gen examples sourced from marketing legends

Unbounce

Millions of free resources are competing for your audience’s attention, and customers are quickly catching on to the fact that most of these “Ultimate Guides to Such-And-Such” aren’t really worth giving up their personal information for. E.g. ebooks on “the complete guide to X” or blog posts on “5 reasons why.” This s**t works, until it doesn’t.