SalesIntel

AUGUST 23, 2023

In digital marketing, a key decision businesses face is whether to build their own email list over time or buy one. In this blog, we’ll delve into the intricacies of building versus buying email lists for marketing and explore how SalesIntel can play a crucial role in this decision-making process.

Buy 52

Buy Email Marketing Ad Building Ethics 52

SalesIntel

JANUARY 15, 2024

Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions. Let’s get started with a quick understanding of B2B data. What is B2B Data?

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

ViewPoint

MAY 17, 2018

A senior marketing executive once got so frustrated with his sales counterpart that he offered the following choices for spending $100,000 on a lead generation campaign: Option. Contacts (Name, Title). Companies (Three Contacts). To be fair, marketing’s mandate was to generate more leads every year with shrinking budgets.

Sales Qualified Leads 120

Sales Qualified Leads Buy Lead Scoring Lead Ranking 120

Zoominfo

JANUARY 12, 2024

After achieving impressive growth through both strategic acquisitions and product-led strategies, Smartsheet set its sights on becoming the recognized leader in modern project and portfolio management (PPM), marketing and creative management, and strategic transformation initiatives.

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Zoominfo Lead Ranking Enterprise Management Sales Qualified Leads 130

Madison Logic

MARCH 6, 2024

Wide-approach B2B marketing tactics revolve around aiming for the accounts you and your company think are a good fit. Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Martech

DECEMBER 8, 2021

.” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. We describe what B2B marketers are trying to do as ‘precision demand marketing.'” And that’s where a lot of marketers find themselves today,” he said.

Account Based Marketing 70

Account Based Marketing Buy Process Marketing Automation Services 70

Webbiquity

NOVEMBER 29, 2022

Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. But to choose the best automation tool for your brand, you need to compare marketing automation software.

Loyalty 314

Loyalty Lead Ranking Lead Scoring Budget Programs 314

Porch Group Media

AUGUST 12, 2021

moving each year (and likely even more due to the pandemic) and spending on average $9,000 per move, mover marketing is a significant revenue opportunity for brands to engage with this lucrative market. Contact us today! With over 30 million people in the U.S.

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First-Mover Advantage Acquisitions Webinar Metrics Demand 52

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Along with targeted ads , B2C marketers utilize Facebook for lookalike modeling.

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

Aberdeen

DECEMBER 18, 2020

Aberdeen’s CX Executive’s Agenda 2020 survey showed that 78% customer experience (CX) leaders, including those in marketing, sales, contact center, customer service, field service and commerce roles currently struggle with using data to do their jobs. Twilio’s acquisition of Segment in November 2020 is one of these instances.

Segmentation 52

Segmentation Activities Buy Acquisitions 52

ViewPoint

MARCH 22, 2018

I spend a lot of time on the phone talking to prospects about the value of informed conversation; the value of an automated cadence with built-in analytics capabilities; and the value of agile lead management processes that let marketing apply learnings to do an even better job of providing the leads sales needs. Our people do as well.

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

Lattice

NOVEMBER 13, 2015

How Predictive Marketing Can Help You Acquire New Customers. But marketing and sales may not be aligned on the same path to get to that end. Predictive marketing can help you identify high potential targets within your existing marketing database. Get Contacts for High Fit Accounts. Find High Potential Targets.

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Acquisitions Planning Lead Scoring Lead Ranking 100

Zoominfo

APRIL 5, 2023

As companies add and reallocate talent, enter new markets and territories, and adopt more security tools, corporate email systems are becoming increasingly complex. Mergers and acquisitions can lead to multiple legacy systems that are tied together for months or even years. That doesn’t mean reaching people has gotten any easier.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

Vision Edge Marketing

OCTOBER 10, 2023

Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market. This step is essential to gaining a comprehensive understanding, accurately mapping the process, and securing buy-in for any changes made to the process.

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Process Optimization Work Management Marketing Management 230

Vision Edge Marketing

JANUARY 30, 2024

Your growth strategy is the basis of how your organization will acquire, keep, and grow the lifetime value of customers, and increase its revenue, market share, and brand equity over time. This ensures that your products and services remain relevant and competitive in the market. Which of These 8 Growth Strategies Are You Implementing?

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

ClearVoice

NOVEMBER 1, 2022

All companies should use the buyer’s journey to create their content marketing strategy. A recent survey by Semrush shows that 97% of respondents state that content is an essential aspect of their marketing strategy. Reduced costs: A targeted approach means less money spent on customer acquisition.

Buy 59

Buy Process Webinar Metrics Marketing & Strategy 59

Aberdeen

DECEMBER 4, 2020

Unlike others, however, CX technology providers have afforded acquisitions recently that are creating exciting new opportunities and capabilities for their clients. So far in this series, we’ve covered Salesforce’s acquisition of Slack as well as ServiceNow’s acquisition of Element AI and what this means for the CX space, but there’s more.

Acquisitions 52

Acquisitions Facebook Marketing Management Social Media 52

Strategic-IC

JANUARY 11, 2023

It's straightforward and direct, but at the same time, Account-based Marketing requires effort and can present difficulties. How to get Leadership buy-in for your ABM strategy. How to get Leadership buy-in for your ABM strategy. Account-based Marketing can be hard. So how do you get that important buy-in?

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Account Based Marketing ABM Buy Thought Leadership 62

Biznology

APRIL 24, 2015

My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. First, we target the right accounts.

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Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Zoominfo

SEPTEMBER 20, 2022

To ensure your company can grow and thrive in an unpredictable economy, you need go-to-market data that changes as fast as your total addressable market. Often, they’re stuck manually prospecting, hunting for information on companies and specific contacts in a variety of online and in-house sources.

Ideal Customer Profiles 130

Ideal Customer Profiles Zoominfo Business Marketing Automation Services 130

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

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ROI Email Marketing B2B Marketing Marketing Automation Services 175

Strategic-IC

JUNE 11, 2024

For many organizations, new logo acquisition is the primary goal. But the full potential of Account-based Marketing is unleashed when ABMers realize the impact of nurturing, expanding, and strengthening existing relationships with their highest-value accounts. 6 ways to power your Customer Lifecycle strategy with ABM 1.

Account Based Marketing 62

Account Based Marketing ABM Marketing & Strategy Cross-Selling 62

Vision Edge Marketing

APRIL 12, 2022

The trend toward a product-led strategy has been underway since Forrester’s 2015 report which found that “B2B buyers now favor do-it-yourself online options for researching and buying products and services.” In the past few years, this has expanded beyond research and buying, to do-it yourself implementation and usage.

Enterprise Management 185

Enterprise Management Work Management Marketing Management Product 185

SalesIntel

APRIL 25, 2024

However, despite the recent challenges, the supply chain and logistics industry is set for incredible growth in the coming years, with experts predicting a global market value of 18.23 After all, businesses don’t buy, people do. The data is useless if you don’t have the contacts associated.” trillion by 2030.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Tactics 52

Webbiquity

NOVEMBER 18, 2021

Market volatility, environmental or economic adversity, and reputation concerns are all possible trigger events. When a firm undergoes major changes such as mergers and acquisitions, it’s more likely to embrace new technologies or collaborate with different companies. Hiring Surges. How do you find trigger events?

Ideal Customer Profiles 254

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 254

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. A new consumer may try out your product at first on an impulse buy. But you need to create meaningful connections to retain their business.

Loyalty 258

Loyalty Personalization Budget Programs Marketing Automation Services 258

Digital B2B Marketing

JANUARY 10, 2012

Buying email marketing lists. The challenge with buying email marketing lists is you don’t know if you are getting something worthwhile until it is too late and few marketers understand the email list market. Clearly define the data required for each marketing record.

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

Sprout Social

JULY 25, 2023

And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? Google Analytics enables you to measure your social metrics holistically and adds context to your regular reports so they align with your broader marketing goals. Why use Google Analytics for social media measurement?

Marketing Analytics Tools 135

Marketing Analytics Tools Social Media Top of Funnel Analytics 135

Hubspot

AUGUST 12, 2020

The power in the buying and selling process has shifted from the seller to the buyer. The buying process is transformed. That’s because inbound sales transforms selling to match today’s empowered buyer -- so sales reps can sell the way people buy. Once the buying journey is defined, the next step is to build your sales process.

Sales Management 97

Sales Management Top of Funnel Buy Advertising Agencies 97

Zoominfo

MARCH 6, 2021

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. Customer segmentation is a marketing strategy that organizes buyers into groups. Marketers then use this information to guide their lead nurturing campaigns and GTM strategies.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Biznology

OCTOBER 3, 2021

It seems like every week I see a new research report naming leads as the top priority of B2B marketing departments. It’s no wonder CMOs focus an estimated 85% of their efforts on acquisition. Ask any sales person, “What do you want from marketing?’ They’ll say, “Leads! Give me leads!” Lead Nurturing. Lead-to-sales Conversion.

Sales Qualified Leads 171

Sales Qualified Leads Lead Scoring Lead Ranking Leads 171

Zoominfo

SEPTEMBER 12, 2023

Coupled with the inherent speed of GenAI, you have the very real possibility that even small errors could quickly spread throughout a go-to-market motion, leading your team in wildly wrong directions. ACME is a mid-market company, based in San Francisco. just downloaded a ZoomInfo platform datasheet.

Zoominfo 147

Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

Zoominfo

DECEMBER 7, 2022

Sales and marketing teams have always sought to understand how target customers work internally. Knowing how and where a customer’s decisions are made can make a world of a difference in how you sell to them, whether it’s prioritizing the right accounts with the right message or pinpointing which contacts to develop relationships with first.

Business 130

Business Enterprise Management Aggregators Lead Ranking 130

Convert

SEPTEMBER 28, 2020

Do you know there are over 50 A/B testing tools on the market? How do you narrow down ‘ the one ’ from all the A/B testing tools on the market? Buying an A/B testing tool may be an enormous commitment. The level of support offered by the top A/B testing tools on the market varies. Yes, there are that many. Not always!

Budget Programs 82

Budget Programs Buy Tools Work Management 82

Zoominfo

JULY 5, 2023

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. We’re spending time arguing about who is right, and by then, you’ve already lost.”

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

The Point

JUNE 24, 2022

The sudden, wholesale transition to remote work and virtual teams has only accelerated trends that were evident pre-COVID, led by younger generations of digital consumers who brought their buying preferences to the office (even if that office is now their living room). Key Finding 1: Buyers have all but replaced vendor-provided content.

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Top of Funnel Cold Calling B2B Demand Generation 130