Biznology

FEBRUARY 28, 2014

B2B Marketing Market Research Offline Marketing Slider B-to-B marketing B2B marketing B2B sales customer acquisition Data data hygiene data sources database marketing email marketing prospecting' I’d say that any vendor who gets more than one or two wrong answers should be avoided. Any other ideas out there?

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications.

B to B 120

B to B netFactor Media SEM 120

Engagio

AUGUST 16, 2017

Following the August 2016 acquisition of Marketo for $1.8 B-to-B organizations need new ways to reach their customers, and marketers need better ways to contribute to their organization’s growth.”. I am thrilled to welcome technology luminary Phil Fernandez as an advisor to Engagio. It’s time to move on.

Paid Search Agency 86

Paid Search Agency B to B Ad Building Companies 86

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Biznology

MARCH 9, 2018

In this free 30-minute Biznology® webinar, you’ll learn what not to do in 2018 and specific recommendations to follow that will increase your lead volume and decrease your cost per acquisition.

Sales Qualified Leads 164

Sales Qualified Leads Cost per Acquisition B2B PPC 164

ViewPoint

OCTOBER 6, 2015

There are technologies that help us score not just "leads" but accounts, to prioritize focus and follow up in a way that really reflects complex b-to-b buying. ABM is “RAD” (helps with Retention, Acquisition and Development)! That’s what it takes to be an efficient marketer today. Complete ABM is not a black box at all.

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

Paul Gillin

JULY 8, 2010

With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Don’t Comment on Mergers & Acquisitions (M&A) Activity. You must not comment publicly on Oracle’s or our competitors’ M&A activity, including potential and pending acquisitions.

Social Media 50

Social Media Media Copyright B to B 50

MLT Creative

SEPTEMBER 22, 2011

What this acquisition also does is open HubSpot to a new audience of enterprise-level customers - some of whom may have may have been skeptical of HubSpot in the past due to a lack of such advanced features. Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

Biznology

SEPTEMBER 25, 2015

Mitel had made numerous acquisitions, which meant nearly 40 different web platforms. The solution was conducting Voice of Customer (VOC) research to develop a lexicon of key customer terms and phrases, to buy those key words, and also to pepper them in all the content we produced. Improving the customer experience, especially at the website.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

KoMarketing Associates

OCTOBER 2, 2018

The study also examines the trends that are having the greatest influence on changes to b-to-b marketing strategies during the next two years. . This also aids in the communication of objectives in the decision to budget for investments in various acquisition channels and programs. Why This Report is Significant. Final Thoughts.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

Buzz Marketing for Technology

JUNE 27, 2008

Mergers & Acquisitions. Energy Efficiency. Space Management. Mainframes. Blade Servers. Virtualization. Applications. Middleware/EAI. Inventory Management. Document Management. E-Business. Data Warehouse. Development. Open Source. Web Services. Architecture. Executive Relationship. Governance. Portfolio Management. Partner/Vendor. Offshoring.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Biznology

SEPTEMBER 24, 2014

It seems so obvious that a robust lead nurturing effort reduces the need for constant lead acquisition, but this is often overlooked. B2B Marketing Content Marketing B-to-B marketing B2B Lead Roundtable B2B marketing Brian Carroll linkedin Matt Heinz PointClear' Viewpoint: The Truth About Lead Generation, by Dan McDade.

PointClear 80

PointClear B2B Marketing B to B B2B 80

B2B Digital Marketer

AUGUST 25, 2020

And that’s why, you know, a lot of people focus on that acquisition piece, but the execution piece is equal if not more important than the actual acquisition, because you know, it drives retention and, you know, you can drive extra churn. Jim Rembach ( 24:37 ): A B to B digital marketer to ask himself?

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

Leading Results Rambings

OCTOBER 22, 2013

Most importantly, they will look at your customer acquisition process holistically – that is, how the web, social media, content marketing, referral marketing, and traditional marketing all work together within your customer’s buying process.

Small Business Marketing 74

Small Business Marketing Consulting Work Management B to B 74

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Cost of acquisition. $ 3,000. $ 10,000. Tags: B-to-B B2B PR Social Media blogging communities events marketing search ROI. Defining ROI. White paper.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Buzz Marketing for Technology

JUNE 27, 2008

Mergers & Acquisitions. Energy Efficiency. Space Management. Mainframes. Blade Servers. Virtualization. Applications. Middleware/EAI. Inventory Management. Document Management. E-Business. Data Warehouse. Development. Open Source. Web Services. Architecture. Executive Relationship. Governance. Portfolio Management. Partner/Vendor. Offshoring.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Nudge.ai

JUNE 21, 2018

Because you know, there’s typically, hey, there’s a market and there’s a whole bunch of players and then they elevate maybe three, four or five and then there’s the acquisition from the big team. You want to run B to B sales? Where do you see us right now? ” I don’t think we’re there.

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31

B2B Marketing Zone Posts

AUGUST 3, 2010

Oracle’s Social Media Policy - Paul Gillin , July 8, 2010 With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year?

Ning 40

Ning Paid Content Facebook Sales Management 40