ANNUITAS

OCTOBER 31, 2023

There is no question that AI can have — and already is having — a measurable impact on go-to-market programs. Our research suggests that a fifth of current sales-team functions could be automated,” claims McKinsey. AI Requires GTM Strategy Yet here’s the catch that requires constant reminding: AI isn’t automatic.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Tiecas

MARCH 21, 2024

As a Marketing Engineer (a Mechanical Engineer with an MBA in Marketing), I understand the engineer’s mindset and the complexities of the industrial buying journey. This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. Engineers get bombarded with product-focused marketing. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech Advisor

OCTOBER 23, 2019

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. What Is a Marketing Automation Tool? Integration.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine. Audience prioritization.

Marketing Automation Services 111

Marketing Automation Services Work Management CMS Development Marketing Management 111

Madison Logic

NOVEMBER 30, 2023

What Happens When You Focus Too Much on Demand Many marketers recognize the power of a brand-building strategy, but demand activities still dominate their budgets and focus. Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI.

Demand 52

Demand Brand Identity Branding Work Management 52

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

SmartBug Media

MARCH 19, 2021

The foundation of any great digital marketing campaign requires a solid understanding of general inbound marketing concepts, ideas, and best practices. As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

MKT1

DECEMBER 18, 2023

Why MKT1 recommends RevenueHero : You can set the perfect marketing strategy using all the (extremely insightful) advice in this newsletter and launch the perfect campaigns on exactly the right channels, but if your prospects don’t convert it’s all for nothing. The channels they use may not work at a different scale.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Madison Logic

JUNE 6, 2023

B2B marketers faced with shifting buyer behaviors need to pivot their focus on strategies that generate and capture demand. B2B marketers need campaigns that move both in-market and out-of-market buyers through the funnel. Marketers who don’t invest in creating demand won’t have any demand to capture.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

Madison Logic

SEPTEMBER 8, 2022

Locating potential buyers isn’t easy, but the real challenge is converting high-value accounts into real customers. Even if an account is displaying in-market behaviors or gave your content a click, they’re still not always ready to buy. Look at these demonstrative facts we have gathered from other experts. . Industry type .

Work Management 52

Work Management Multi-Channel Marketing Management Top of Funnel 52

Engagio

JUNE 24, 2019

As marketers, many of you reading this understand our jobs have many challenges. We did a lot of Enterprise marketing. Yet, much of the work I needed to do on the account level was done manually – usually while I was watching Breaking Bad late at night. When I left there, we had very successful SMB and Enterprise teams.

B2B Thought Leadership 48

B2B Thought Leadership Marketing Analytics Tools SMB Thought Leadership 48

Pam Didner

JANUARY 1, 2021

While it’s easier and more convenient to increase your knowledge in marketing through personal reading, pursuing advanced degrees, industry books or taking online courses, they don’t always provide the same one-on-one professional experience. The content is based around TOPO’s new framework for revenue growth: Stabilize.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Valasys

JUNE 25, 2020

Instead of agonizing over the continuous scaling-up of your databases, you can channelize your focus on continual development and prototyping. Database management services offer a competitive advantage as you’re having an automated, external tech audit of your database continually in real-time, rather every second.

Enterprise Management 64

Enterprise Management Marketing Management Service Multi-Channel 64

Act-On

FEBRUARY 26, 2024

What is Account-Based Advertising? Account-based advertising is a tactic used in account-based marketing. Account-based advertising displays ads exclusively to specific job titles at your target accounts. What is an Ad Click? What is an Ad Exchange? What is an Ad Network?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

SmartBug Media

MARCH 10, 2020

Account-based marketing ( ABM ) requires you to use a multi-channel approach and a wide array of marketing tactics, which means you'll also need multiple technologies to make it a success. When it comes to ABM, there's a vast number of technologies you can use to execute effectively.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Engagio

SEPTEMBER 19, 2017

So, to begin, here’s an analogy that will make your life in ABM a lot easier: Marketing Orchestration is to Account Based Marketing, what Marketing Automation is to Demand Generation. You see, Marketing Orchestration is how you win the biggest deals ABM. Announcing Our All New Playbook.

Account Based Marketing 107

Account Based Marketing Class ABM Ideal Customer Profiles 107

Albacross

DECEMBER 1, 2017

So you’re thinking about launching an account-based marketing programme? Many businesses have achieved an ROI (return on investment) from their ABM efforts that has outpaced other types of marketing. These new technologies make it easier than ever to implement and scale a revenue-driving ABM programme.

Account Based Marketing 71

Account Based Marketing Work Management Top of Funnel Marketing Management 71

Martech

SEPTEMBER 8, 2021

Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. Marketing Automation and Email. Click here for the full report (no registration required).

Marketing Automation Services 142

Marketing Automation Services Digital Asset Management Enterprise Management Work Management 142

Rollworks

JUNE 3, 2018

Account-based marketing (ABM) is the latest strategy to improve your marketing ROI. According to ITSMA, 85% of marketers surveyed said that they believe account-based marketing outperforms other marketing efforts. Account-based marketing is a highly-targeted approach.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Madison Logic

JUNE 14, 2023

Like a great slice of New York-style pizza, account-based marketing (ABM) also has a key ingredient to produce superior results. To target the right accounts and create the right content, marketers need quality data to execute effective campaigns. Great data is the foundation of successful ABM.

Account Based Marketing 52

Account Based Marketing ABM Campaigns Ideal Customer Profiles 52

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Engagio

JULY 30, 2018

A few years ago, Engagio published our ABM Market Map, which was the first comprehensive listing of all the categories and vendors in ABM. Now, I’m pleased to unveil the all new ABM Market Map , updated with everything we’ve learned in the last few years! With few exceptions, you can’t do ABM without them.

Account Based Marketing 100

Account Based Marketing ABM Work Management Marketing Management 100

Engagio

FEBRUARY 12, 2020

We are staring in the face of the next generation of how B2B teams go to market. Balancing Automation and Personalization. The previous generation of marketing technology was driven by automation. In today’s world of modern B2B marketing, we’re driven by personalized and relevant interactions. This is the future.

B2B Sales 79

B2B Sales Account Based Marketing Ideal Customer Profiles B2B Marketing 79

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. That way, you can get your CEOs on board with your go-to-market strategy.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. That way, you can get your CEOs on board with your go-to-market strategy. Think about it. Is it a good lead for us or not?”

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Adobe Experience Cloud Blog

OCTOBER 10, 2016

To some, direct mail may seem like a marketing method of the past. However, coupled with a sophisticated marketing automation platform, direct mail is getting a facelift that may make it a channel that helps you differentiate your go-to-market strategy. Rethinking Direct Mail. Personalization.

Multi-Channel 48

Multi-Channel Advertising Channels Campaigns Effectiveness 48

Engagio

OCTOBER 1, 2019

As I like to say, Marketing evolved from being the department that throws parties and prints color brochures to becoming a real driver of pipeline and revenue. Marketing was the “owner” of email, controlling the keys to customer communication. This was exciting, and really helped Marketing build credibility and respect.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Terminus

APRIL 4, 2019

The Rise of Account-Based Marketing Direct Mail. The act of sending personalized mail, once a common practice, is now reserved for birthdays, holidays, and, of course, businesses trying to market their services. Today’s B2B audiences are craving personalization in a world of automation and canned email responses.

Account Based Marketing 32

Account Based Marketing Jigsaw Campaigns Work Management 32

ANNUITAS

OCTOBER 1, 2020

Yet amid this type of environment, the macro-level situation can make it harder than ever to assess what is actually uncontrollable market conditions vs. what is truly broken in your go-to-market approach. And demand marketing must ensure that customer experience is enhanced – not harmed – by go-to-market activities.

Work Management 162

Work Management Demand Marketing Management Marketing Automation Services 162

Single Grain

NOVEMBER 29, 2019

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. The marketing automation software market is set to grow from $3.3 The marketing automation software market is set to grow from $3.3

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

Heinz Marketing

FEBRUARY 8, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is called “ He Predicted Marketing Automation and ABM. I ask Jon how do we get beyond ABM? What’s Next?!

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

SnapApp

DECEMBER 12, 2017

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Adobe Experience Cloud Blog

SEPTEMBER 13, 2016

Author: Mike Telem There’s no question that B2B marketers are quickly realizing the potential of account-based marketing (ABM). In fact, 97% of marketers achieved a higher return on investment (ROI) with ABM than with any other marketing initiative, according to Alterra.

Account Based Marketing 48

Account Based Marketing ABM Lead Scoring Lead Ranking 48

BenchmarkONE

JANUARY 25, 2023

BenchmarkONE BenchmarkONE is an integrated CRM and marketing automation tool that seeks to make managing and maintaining both existing and potential customers easier. You can also use marketing automation to fill in the gaps in corporate operations and data. So, how do you get your sales prospecting process bang on?

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

Top Rank Marketing

JULY 19, 2023

“AI has the potential to revolutionize every single part of marketing,” Marie Gulin-Merle , global vice president of ads marketing at Google, suggested. CORTEX @meetcortex A social media content optimization platform for marketers and agencies to continuously improve post engagement.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. Rather than dropping buzzwords and generic marketing, Lenovo opted to speak to customers on a level they could relate to, and used entertainment as an education platform. Not bad for an IT solutions provider!

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Engagio

MARCH 20, 2019

We want to be able to measure and evaluate the effectiveness of our marketing investments to business results – and get precise measures of ROI. Marketing “influence” is more indirect – and has already required a more sophisticated analytical approach. Proving” marketing has an insight-opportunity cost. Single buyer.

Lead Ranking 89

Lead Ranking Multi-Touch Attribution Lead Scoring Marketing Attribution 89