Martech

DECEMBER 27, 2023

Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. Today: CRM.

CRM 88

CRM Ethics Acquisitions Ideal Customer Profiles 88

Martech

MARCH 8, 2024

As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. Preparing your organization for successful generative AI adoption How do you approach preparing your company for generative AI integration? Performance.

Work Management 112

Work Management Marketing Management User-Generated Content CMO 112

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. With the amazing half time shows provided from the artists, Usher, Alicia Keys, H.E.R.

Trends 88

Trends Marketing & Strategy Conference Lead Scoring 88

SocialPilot

JANUARY 9, 2024

Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. The latest AI statistics proved that 31% of marketers use generative AI to make social media posts.

Marketing AI 89

Marketing AI Social Media Media Ethics 89

Binary Demand

MARCH 11, 2024

[ps2id id=’overview’ target=”/]As marketing landscapes continuously shift, pinpointing the right audience has become essential. Failure to precisely target your buyer persona can result in marketing efforts that resonate with no one. Unleash the power to forge enduring success.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Martech

APRIL 26, 2024

movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and active participation. This will have a profound impact.

Marketing AI 97

Marketing AI Storytelling Content Budget Programs 97

Navigate the Channel

JANUARY 25, 2024

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. At its core, AI-powered personalization aims to create a one-to-one marketing experience, making customers feel understood and valued.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Salesforce Marketing Cloud

DECEMBER 6, 2023

The good news is that it’s out there, and it can help in this challenging competitive landscape. 5 things a next-gen financial services CRM must have Bank on this: You’ll need a data-first dashboard, automation, and AI to thrive these days. Financial services CRMs are changing and so are the needs of customers.

Work Management 102

Work Management Marketing Management CRM Service 102

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Parse.ly

MARCH 30, 2023

Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy.

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Seismic

AUGUST 9, 2023

The four-day event is where the best and brightest go-to-market (GTM) leaders come together for innovation, inspiration, and camaraderie. This year’s theme, “Win as One,” celebrates how GTM organizations can work together to achieve business goals. From engaging speakers to groundbreaking ideas, last year’s event did not disappoint.

Marketing Analytics Tools 98

Marketing Analytics Tools Peer-to-peer Class Conference 98

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we must embrace and use this technology to our advantage. Even so, keyword research is an integral part of marketing.

Marketing AI 116

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 116

Spiralytics

FEBRUARY 7, 2024

We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. Sounds like a marketer’s dream, right? This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Integration of AI-driven personalization As artificial intelligence (AI) continues to impact every sector, we expect to see a revolution in how advertisers use it to personalize ads and engage audiences.

Marketing AI 83

Marketing AI Advertisements Advertising Trends 83

Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. As consumer behavior and technology evolve, businesses must adapt to remain relevant and competitive. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

sagefrog

JANUARY 31, 2024

Marketers love to lean on the phrase “now more than ever,” but in this case, it’s true: Now more than ever, AI is poised to be a powerful catalyst for change in the B2B healthcare market. Improving Telehealth Services Telehealth is still rapidly evolving and set to become more ingrained in healthcare delivery in 2024.

Marketing AI 57

Marketing AI Work Management Marketing Management Trends 57

ClearVoice

SEPTEMBER 22, 2023

The healthcare content landscape has undergone various transformative innovations. To satisfy client demands, healthcare companies bolster their content marketing initiatives, doubling down on publishing interesting, value-packed content. Not to mention, COVID also played its part. Not to mention, COVID also played its part.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Marketing AI 75

Marketing AI Advertising Agencies Planning Work Management 75

Envy

JUNE 29, 2022

Artificial Intelligence (AI), which was a relatively unknown concept a few decades ago, is all the rage. And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog. And a great way to do this is through following the best AI blogs. Machine Learning Mastery.

Marketing AI 118

Marketing AI Amazon Lead Ranking Inbound Marketing 118

Valasys

FEBRUARY 13, 2024

Your mission is crystal clear: to boost revenue, expand your market footprint, and cultivate enduring relationships with your clients. In this scenario, the significance of B2B growth marketing cannot be overstated. What is B2B Growth Marketing? Why do you need B2B Growth Marketing?

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Only B2B

FEBRUARY 1, 2024

” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This optimization not only increases customer engagement but also contributes to generating more revenue for your business.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Navigate the Channel

DECEMBER 12, 2023

The marketing landscape is in a state of constant flux, and marketers must stay on their toes to remain competitive. With customer trust at an all-time low and the emergence of AI-driven ad blockers, the traditional marketing playbook is no longer effective.

Allocation 65

Allocation Storytelling Ad Exchange Paid Search Agency 65

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? Well, if we are talking about AI statistics, this is as true as it gets! As we step into 2024, the world of AI is evolving at a pace that challenges our imagination.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Outgrow

JUNE 6, 2024

EPISODE 195: Marketer of the Month Podcast with Phil Walsh Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Phil Walsh for our monthly podcast – ‘ Marketer of the Month ’! The transition from traditional tech and AI startup to Turing’s AI-driven services.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Tactics 40

Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. This article explores 10 key ways B2B companies can utilize intent data to supercharge their ABM performance, boost sales and drive business growth.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Content Standard

MARCH 12, 2024

We’re living through the decline of mainstream media, and as marketers, we have a role to play in filling the void. Adding fuel to the fire is the rise of AI-enabled ‘propaganda’ outlets , which have seeded even more distrust in the media landscape. Why does this matter? They deserve better.

Media 94

Media Brand Identity Branding Storytelling 94

Outgrow

FEBRUARY 25, 2024

Well, if we are talking about AI, this is as true as it gets! As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. It’s not just about algorithms and lines of code; it’s about the transformation of industries and the reshaping of daily life.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Valasys

JANUARY 10, 2024

In today’s B2B landscape, AI is revolutionizing the way we find and connect with qualified leads. AI-powered tools are here to streamline your prospecting, personalize your outreach, and skyrocket your sales success. AI has descended like a techno-angel, shining a brilliant light on the B2B landscape.

Cold Calling 40

Cold Calling Allocation High Quality Lead Sales Qualified Leads 40

Martech

MAY 26, 2023

Whether you’re for it or against it, AI is everywhere nowadays. It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot?

Marketing AI 85

Marketing AI Work Management B2B Marketing Management 85

Inbox Insight

MARCH 13, 2024

Reading time: 4 minutes The Evolution of Lead Prioritization Lead prioritization systems have come a long way from traditional methods. Reading time: 4 minutes The Evolution of Lead Prioritization Lead prioritization systems have come a long way from traditional methods. Effective lead prioritization is essential.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

ClickZ

JUNE 30, 2020

AI solutions are starting to be introduced by organizations across many industries and fields. A strong starting point for any AI implementation is to get buy-in from company decision-makers. If key stakeholders understand AI’s potential, they’ll properly resource any transition. But with the change, comes challenge.

Marketing AI 140

Marketing AI Enterprise Management Work Management Marketing Management 140

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75