ANNUITAS

NOVEMBER 15, 2021

Our findings closely corresponded with what the market is seeing: 96% of B2B sales teams have shifted (in full or in part) to remote selling. “I That was already getting tough in 2019. Before you ask: simply adding more Zoom meetings and video emails is not the way.). #1: ANNUITAS Research interviewee.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Seismic

AUGUST 9, 2023

We’re raising the bar and bringing attendees a bigger and better experience than ever before! The four-day event is where the best and brightest go-to-market (GTM) leaders come together for innovation, inspiration, and camaraderie. Here’s what attendees will get out of this year’s event! What is Seismic Shift?

Marketing Analytics Tools 98

Marketing Analytics Tools Peer-to-peer Class Conference 98

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. What is Social Media Automation?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

DECEMBER 23, 2022

Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? Over time, it looks something like this: It’s a browser-based content management and web development system.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Industry CMS 102

BOP Design

AUGUST 17, 2021

Auditing your B2B marketing strategy is a good idea to do every six months. Hopefully, you are already in the habit of checking on your marketing results every month to catch any obvious changes or fluctuations that may need attention. For many B2B marketers, the strategic goal is to fill the sales pipeline and drive revenue.

Marketing Agencies 2 142

Marketing Agencies 2 B2B Marketing Marketing & Strategy Marketing Strategy 142

Martech

MARCH 21, 2023

Businesses are under increasing pressure to optimize expenses and find ways to do more with less. Tech stacks , which have grown from a small portion of the budget a decade ago to a significant piece of the pie, are often the first to go under scrutiny. The result?

Enterprise Management 81

Enterprise Management Lead Scoring Lead Ranking Work Management 81

Onalytica B2B

MAY 3, 2018

A common topic on people’s minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. Specific questions around this that we get a lot from our clients are: ‘ how many influencers should we be working with?’ Your investment.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Unbounce

NOVEMBER 18, 2021

Yep, this is a line commonly heard in many businesses , especially small businesses where the number of marketing team members can generally be counted on one hand—or even just one finger. In need of some expert advice to get you through your daily tasks? Raise Craze: Small but Mighty. Sounds familiar?

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Sharpspring

DECEMBER 1, 2021

It’s no secret that small businesses face a plethora of challenges. small businesses fail before making it through the first year. small businesses fail before making it through the first year. And the marketing challenges for small businesses are substantial. Lack of Marketing Budget. Small Marketing Teams.

Small Business Marketing 89

Small Business Marketing Planning Business Marketing Automation Services 89

Marketing Insider Group

MARCH 18, 2020

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. Make sure you get off to a strong start with employee advocacy by making yourself aware of some of the most common pitfalls. Don’t use your program purely as a marketing technique.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

BenchmarkONE

JANUARY 4, 2023

million small businesses in active operations. If small businesses are going to not only survive but thrive, this coming year, then they need to be one step ahead of what’s to come. If small businesses are going to not only survive but thrive, this coming year, then they need to be one step ahead of what’s to come.

Small Business Marketing 81

Small Business Marketing Trends Marketing Automation Services Business 81

Sprout Social

FEBRUARY 5, 2024

DEI as a business best practice 3 best practices for celebrating Black History Month Create and nurture partnerships with Black creators Brands that celebrate year round Black history is more than a moment What is the purpose of Black History Month? What is the purpose of Black History Month? American historian and scholar Carter G.

Social Media 108

Social Media Practices Media Best Practices 108

ClearVoice

JUNE 7, 2023

With the right strategies, content marketing for local SEO can help businesses with physical locations generate both web and foot traffic. Google’s local search results can present important business information, like your phone number and an exact address. Get more conversions. What are the benefits of local SEO?

SEO 52

SEO Advertising Agencies Ideal Customer Profiles Keywords 52

SmartBug Media

JULY 22, 2020

Without traditional lead sources like in-person events, many marketing and sales professionals are facing a shortage of leads and rising concerns about meeting revenue targets and occupancy goals. Why Use Marketing Automation to Increase Lead Generation in Senior Care? Personalize Your Content. Scale Your Marketing.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

ClearVoice

SEPTEMBER 29, 2020

Millions have been laid off as a result of COVID-19, and certain industries are not coming back any time soon. But other industries — or niches within bigger industries — are thriving like never before. 4 industries that have major content marketing potential. 4 industries that have major content marketing potential.

Content Marketing 119

Content Marketing Advertorials Paid Search Agency Content 119

chiefmartech

JANUARY 14, 2023

Partly due to macroeconomic factors — small recession? Partly due to macroeconomic factors — small recession? But those who achieve that will actually do quite well, as there are much bigger tailwinds for the future of tech-powered marketing than the temporary headwinds of a downward business cycle. big recession?

API 136

API Software Startups Mobile Marketing 136

Sprout Social

DECEMBER 12, 2022

“Life finds a way.”. Despite the hurdles, life—whether that be dinosaurs or people—always finds a way. So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. You’ll keep getting questions about joining new networks…. And what is life if not social?

Social Media 97

Social Media Media Paid Search Agency Advertising Agencies 97

Metadata

APRIL 8, 2024

I used Metadata for the first time in 2021 when I worked at Armorblox (now a part of Cisco), and it instantly made me a better B2B marketer. Here’s a closer look at my journey, why I joined the Metadata team, and how our users can realize Metadata’s total value. Unfortunately, I didn’t get much of a return on that spend.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Hinge Marketing

JANUARY 5, 2023

Midway through the movie, McConaughey and the team of scientists arrive at their first planet to explore, one situated in close proximity to a black hole. Midway through the movie, McConaughey and the team of scientists arrive at their first planet to explore, one situated in close proximity to a black hole. Too much time passes. .

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

seo.co

SEPTEMBER 25, 2023

Marketing agencies provide critically in-demand SEO services to the millions of business owners who need them—and profit from their efforts. This way, you’ll be able to examine each phase of the process in context. It’s a good time to be an SEO agency. That’s where good SEO agencies come in. Choose a niche.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Engagio

DECEMBER 30, 2019

After all, according to ITSMA, 87% of B2B marketers report higher ROI using ABM strategies. In an era of increasing reliance on marketing automation and AI-based sales tools, it’s natural to think that implementing ABM is just a matter of investing in the right technology. Failure #3: Not Having the Collateral Needed to be Effective.

Account Based Marketing 102

Account Based Marketing ABM Ideal Customer Profiles Work Management 102

Hubspot

FEBRUARY 4, 2021

If you need help building a website, creating a company blog, or getting webpages discovered by search engines, there's plenty of SEO training that can help you get started. But, once your website is built and your customers find your content online, how do you improve your search ranking and reach a larger audience?

Hubspot 101

Hubspot SEO Content Lead Scoring 101

Optinmonster

FEBRUARY 21, 2024

But while simple, most bloggers don’t think to grow their traffic this way. For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 88

Case Study Case Studies Work Management Studies 88

Go Beyond SEO

SEPTEMBER 24, 2020

The Top Marketing Strategy to Optimize Your Business’s Performance Through Coronavirus and into 2021. As the year 2020 is approaching it’s 4th quarter, businesses small and large are crawling toward the finish line. Market trends predict that these numbers will increase in the future. You’ve seen it everywhere. on desktop.

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. Top Digital Marketing Trends in 2023 1.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. They’re going through the motions, and their results are suffering as a result. Account-based marketing opens up room for innovation and risk-taking.

Account Based Marketing 149

Account Based Marketing Campaigns Paid Search Agency Planning 149

BenchmarkONE

NOVEMBER 10, 2021

There’s never a bad time to put together a marketing plan , especially if you don’t already have one. In this article, we’ll show you how to create an effective marketing plan — but first, let’s discuss the basics. . What Is a Marketing Plan? . A definition of your key performance indicators (KPIs) and result tracking methods.

Small Business Marketing 81

Small Business Marketing Planning Marketing Plans Marketing Budget Creation 81

Adobe Experience Cloud Blog

MARCH 8, 2017

Author: Mary Kate Francis ABM might be a new addition to the marketing buzzwords dictionary, but the concept is nothing new. Account-based marketing (ABM) has existed as a marketing strategy for decades. So why has account-based marketing only recently gained widespread popularity and practice among B2B businesses?

Account Based Marketing 131

Account Based Marketing ABM Sales Qualified Leads SMB 131

ClickZ

APRIL 8, 2021

This lapalissade, inspired by the French nobleman Jacques de La Palice (1470 – 1525) known for his truisms, captures our insatiable need to anticipate the significant changes the advertising industry will experience as a result of rapid technological changes. Simplicity and agility are hard to achieve when the size gets in the way.

Advertising Agencies 130

Advertising Agencies Paid Search Agency Ad Agencies Allocation 130

Optinmonster

MAY 11, 2023

Now it’s time to get it in front of your target audience! There are many ways to promote your website for free. If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? Absolutely!

Paid Content 76

Paid Content Promotion Marketing Websites Webinar Metrics 76

BenchmarkONE

JANUARY 5, 2021

Most people start a small business because they have a great idea or a passion for a certain product or service. You have to wear a lot of hats as a small business owner, including some that you might not have anticipated. And like it or not, that includes being a marketing strategist. Are you ready to crush it this year? .

Small Business Marketing 81

Small Business Marketing Planning Sales Qualified Leads Business 81

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. A good reputation within your industry puts you in good stead, but truly engaging with prospects takes a measured approach with great communication and even better content. How marketing technology buyers plan their budget.

Work Management 98

Work Management Marketing Management Research Allocation 98

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Here are eight career paths to consider, and how to get there. Marketing generalist. A marketing generalist role is perfect for social media managers looking to transition to something new.

Social Media 129

Social Media Work Management Marketing Management Media 129

seo.co

JUNE 28, 2020

Table of Contents. On a very practical level, the team you mold and shape directly influences the company culture and how happy people are working for your business. The tricky part is when you have to hire someone at a C-suite level, like a Chief Marketing Officer (CMO). But for many growing companies, there’s a better way.

CMO 105

CMO Work Management Marketing Management Service 105

Markempa

JUNE 27, 2019

A small thing changed my work in a big way. About five years ago, someone sent me a video on a Tulsa, Oklahoma business that changed the entire way I approach sales and marketing. How helping drives better results The CEO of the company, CFS2 , had decided to rethink the collections agency, business model.

Top of Funnel 109

Top of Funnel Lead Ranking Paid Search Agency Sales Qualified Leads 109

ClearVoice

JANUARY 15, 2021

And since we’re all in this together right now, it felt like the right time to be making this a larger conversation about the way we work now. And so, I wrote about some of what I learned along the way in an eight-part series called Adventures in Teamlancing. Teamlancing is not as complicated as you think.

Paid Search Agency 105

Paid Search Agency Marketing Proposals Advertising Agencies Ideal Customer Profiles 105