Martech

NOVEMBER 28, 2023

By leveraging rich data and analytics, they can customize messaging based on demographics, interests and viewing habits. billion by the end of 2027, per eMarketer. Advertisers can now deliver highly targeted ads to specific households or even individual viewers. It also leads to higher engagement and conversion rates.

Marketing AI 101

Marketing AI Advertisements Advertising Trends 101

Choozle

MARCH 20, 2024

Cord Cutting and Streaming Demographics A fascinating aspect of the transition to streaming that we’re witnessing is the evolving landscape of broadband ownership. This demographic represents prime earning and spending positions, emphasizing the importance of targeting them through CTV or alternative channels.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Porch Group Media

NOVEMBER 10, 2022

A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed. Also according to an eMarketer study, the median email marketing ROI is 122%. billion by 2027. 18% of companies achieve email marketing ROI greater than $70 per $1 invested. billion in 2020 to a potential $17.9

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Single Grain

JUNE 13, 2023

digital ad spending is expected to reach over $390 billion by 2027. Creatopy ) Across all industries and demographics, the Google Ads network has an average click-through rate of 0.46%. emarketer ) In 2023, U.S. Creatopy ) Across all industries and demographics, the Google Ads network has an average click-through rate of 0.46%.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102