Act-On

APRIL 26, 2024

Navigate ever-changing email privacy regulations. The current economic headwinds are the undeniable undercurrent driving marketing leaders’ decision-making in 2024. Even if they see the value and know how they can use your product, they’re postponing making a decision due to this overriding economic uncertainty.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Thinkers360

APRIL 20, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 121

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 121

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 143

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 143

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today !

Education 127

Education B2B Thought Leadership Thought Leadership Lead Scoring 127

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. They want it to help them find products, solve problems, and get deals. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 124

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Martech

FEBRUARY 7, 2024

As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. ” This comes as the U.K.

Privacy 113

Privacy Google Advertising Agencies Paid Search Agency 113

Marketri

JANUARY 10, 2024

To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. Keep reading to learn more about where marketing is headed in 2024 including “the next big thing(s),” tactics to adopt and those to leave in the past, and tools to help you thrive. Digital fatigue is still big! Want to learn more?

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

Content Standard

DECEMBER 19, 2023

When I think about this trajectory and how it’s accelerating into 2024, it’s evident that marketing leaders must make two fundamental commitments to continue driving business growth. Brands who come out winners refocus and spend significantly more on marketing in a down economy than even in periods of growth.

Terms and Conditions 81

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 81

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

SmartBrief - Marketing

FEBRUARY 8, 2024

But what can we expect to see happening in DOOH in 2024 and beyond? Top predictions for DOOH in 2024 As 2024 progresses, DOOH advertising is on the verge of transformative changes, driven by technological advancements and evolving market dynamics. Here are my thoughts.

Marketing AI 72

Marketing AI Allocation Mobile Advertising Paid Search Agency 72

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. 49 Majid Kazmi Stralent Brand Management Contact Majid Kazmi Score: 37.16 Congratulations to all our Diversity and Inclusion influencers who participated! Join us today ! NGOLE Score: 37.16

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. Congratulations to all our Health & Safety influencers who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 77

Marketri

JANUARY 10, 2024

To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. Keep reading to learn more about where marketing is headed in 2024 including “the next big thing(s),” tactics to adopt and those to leave in the past, and tools to help you thrive. Digital fatigue is still big! Want to learn more?

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Sprout Social

FEBRUARY 7, 2024

Agree to the Promote Terms of Service and acknowledge the TikTok Privacy Policy. It’s also a helpful tool for brands who want to amplify a successful organic post with minimal time or financial investment. These elements include brands, hashtags, copyrighted media, imitations and replicas. Is TikTok Promote worth it?

Paid Content 118

Paid Content Promotion Budget Programs Copyright 118

Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. While ML models learn independently as they process data, they can also be updated manually based on your specific needs.

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Bluetext

JANUARY 5, 2024

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

Forecasting 39

Forecasting Paid Content Marketing AI Allocation 39

sagefrog

JANUARY 31, 2024

Artificial intelligence has already ushered in a new era of efficiency and innovation in the last few years, but only recently has the healthcare community made a concentrated effort to let it in, modifying traditional ways of working, developing products, and delivering services to slowly embrace AI and all the benefits it can offer.

Marketing AI 57

Marketing AI Work Management Marketing Management Trends 57

Heinz Marketing

MARCH 22, 2023

Digital privacy and compliance was not a concern for B2B buyers who handed out their data with little understanding of how it was used or shared. Companies aren’t always forthcoming with how they use your personal information, and privacy policies can run hundreds of pages that no one is taking the time to read.

Privacy 98

Privacy Privacy Policies B2B Marketing Opt-out 98

Only B2B

FEBRUARY 1, 2024

“Imagine knowing exactly who is interested in your product before they even raise their hand. This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024. Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! CMI, 2022).

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Thinkers360

FEBRUARY 23, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today !

B2B Thought Leadership 61

B2B Thought Leadership Design Thought Leadership Lead Scoring 61

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Congratulations to all who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 61

SalesIntel

JANUARY 15, 2024

But, to choose the best from the rest, you need to understand the ins and outs of B2B data going into 2024 and beyond. You may also use technographic data to understand better the technologies that complement your product or service. Enhanced Lead Scoring: In 2024, customer intelligence is not just about quantity but quality.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Top Rank Marketing

JANUARY 5, 2024

[Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 108

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 108

Martech

APRIL 9, 2024

However, changes in data privacy laws , not to mention the fast-approaching cookieless future , make it tough for companies to meet these expectations without the right tools to collect and capitalize on that first-party data. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Paid Search Agency 100

Paid Search Agency Features Personalization Ads 100

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Enterprise Management 66

Enterprise Management Brand Identity Branding Work Management 66

The Point

DECEMBER 5, 2023

Starting in February 2024, senders exceeding the 5,000 email daily threshold must: * Authenticate their emails using security protocols such as DKIM, SPF, and DMARC * Allow unsubscribes by clicking just one link, and honor those unsubscribes within two days * Maintain a spam complaint rate lower than 0.3% Now, to recommendations.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Martech

MARCH 28, 2023

Even with increasing privacy restrictions, marketers can still get the data they need to identify customers and personalize communications. At the same time, they expect you to respect their privacy. Is the industry prepared for this privacy-driven environment? Zero-party data is massive.

Privacy 67

Privacy Conference Marketing Management B2B 67

Martech

NOVEMBER 10, 2023

However, walking the line between data and privacy can be challenging without the right strategies. The impending deprecation of third-party cookies is poised to catch many brands off guard. Browsers are already implementing various ad and cookie-blocking forms, with Google Chrome set to block third-party cookies by default in 2024.

Privacy Policies 112

Privacy Policies Privacy Ad Exchange Differentiation 112

Stevens & Tate

NOVEMBER 30, 2023

Popular cereal gets Bud Light treatment after sneaky marketing campaign Kid Rock’s anti-Bud Light campaign, sparked by the beer brand’s association with a transgender model, has now shifted to target Kellogg’s-owned Froot Loops in Canada. The Brand Loyalty Of Generation X Consumers like certain brands.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91