Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. As brands, advertisers, agencies, platforms, and data providers, we have a duty to consumers to protect their privacy. Overall, data collaboration in the industry will be paramount.

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today ! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Higher content value in emails In the new year, marketers will pivot from sending low-value deals to sending valuable content that builds relationships between brands and their customers. “We

Email Marketing 126

Email Marketing Marketing AI Enterprise Management Work Management 126

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy.

Media 100

Media Advertising Agencies Paid Search Agency Forrester 100

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. They want it to help them find products, solve problems, and get deals.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today !

Education 128

Education B2B Thought Leadership Thought Leadership Lead Scoring 128

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Based on product data and customer shopping behavior, Einstein generates intelligent promotions with just a few clicks. Read the full Salesforce Spring 2024 release notes here.

Features 105

Features API Customer Satisfaction User-Generated Content 105

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company.

Ad Building 134

Ad Building Brand Identity Branding Marketing & Strategy 134

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 125

Martech

DECEMBER 13, 2023

, I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. You would think that these brands, all household names, would have their collective act together, but it’s not always that way. Mastery of that practice will be instrumental for success in 2024.

Enterprise Management 120

Enterprise Management Work Management Marketing Management SMB 120

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? No one wants to buy from an AI that hasn’t done the work or used the product. Ursula Ringham “Authentic engagement will be key in 2024 and beyond.

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. 49 Majid Kazmi Stralent Brand Management Contact Majid Kazmi Score: 37.16 Congratulations to all our Diversity and Inclusion influencers who participated! Join us today ! NGOLE Score: 37.16

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Top Rank Marketing

FEBRUARY 7, 2024

Let’s take a look at where digital transformation stands in B2B marketing and what it might portend for the rest of 2024. Here in 2024, content marketers should feel confident. Brands need to be careful about their association with an erratic platform like X, where misinformation and bots seem to have taken hold.

Digital Transformation 109

Digital Transformation B2B Advertising Benchmark Gartner 109

Martech

DECEMBER 19, 2023

As you head into 2024, here are six books to put on your reading list. That’s a lot of people in a market with a lot of big brand names. Many marketers will tell you their brand is more than a logo or color palette, it evokes emotions and, most importantly, trust. Get calls from sales reps. Receive email after email.

Paid Search Agency 115

Paid Search Agency Classified Ads Advertising Agencies Work Management 115

B2BMarketing.net

MARCH 15, 2024

Perhaps this was best illustrated in our recent community sprint, in which we brought the Propolis community together to work out how we can use AI to overcome challenges around team productivity and efficiency. With that in mind, our 2024 Martechopia event sought to provide attendees with real-life, practical application of AI.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

Webbiquity

JANUARY 18, 2024

Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Coordinate cold emails advertising a product launch or special promotion with other forms of marketing. Remember, though, that you don’t have to pitch to them. So make it count.

Email Marketing 163

Email Marketing Work Management B2B Marketing Marketing Management 163

Sprout Social

JANUARY 29, 2024

People are also using social media to learn about and purchase products. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. Rather than trying to invest in every platform alongside your competition, now is the time for brands to meet their audience in more intentional ways.

Social Media 109

Social Media Allocation Media Marketing & Strategy 109

Sprout Social

FEBRUARY 28, 2024

But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

Social Media 99

Social Media Work Management Marketing Management Media 99

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 127

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 127

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

Meerkat Marketing

DECEMBER 28, 2023

As we enter 2024, the marketing realm continues to undergo transformative shifts guided by technological innovations, shifting consumer behaviours, and dynamic market forces. Unsurprisingly, the AI journey in marketing will continue to grow in 2024. AI brings forth numerous possibilities, but it’s not a standalone force.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. Congratulations to all our Health & Safety influencers who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 62

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. AI is also helping social teams understand and respond to audiences better.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Bannersnack

FEBRUARY 29, 2024

11 minutes read Last update: 29.02.2024 Instagram is the place where 70% of shoppers come to discover new products. These Instagram theme ideas are perfect when you want to find the right concept that’s going to help you showcase your brand’s personality.

Creativity 98

Creativity Ideal Customer Profiles Profiling Personalization 98

Martech

FEBRUARY 1, 2024

One user might get consecutive emails from your brand — one with annotations and one without. It might seem like an unnecessary hurdle to have to submit your brand for Google’s approval. Still, I’m on board with it since the feature is designed for brands that should feature this kind of content (specifically, products and promotions).

Email Marketing 106

Email Marketing Google Click Rate Marketing & Strategy 106

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? “Look over here.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketri

JANUARY 10, 2024

To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. Keep reading to learn more about where marketing is headed in 2024 including “the next big thing(s),” tactics to adopt and those to leave in the past, and tools to help you thrive. Digital fatigue is still big! Want to learn more?

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

Marketing Budget 84

Marketing Budget Marketing Strategy Marketing & Strategy Planning 84

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. This trend will continue to gain momentum in 2024 as advertisers allocate more of their budgets to CTV and OTT advertising.

Marketing AI 90

Marketing AI Advertisements Advertising Trends 90

sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. This reinforces your brand in their minds and sets expectations for future communications.

Marketing AI 63

Marketing AI Email Marketing Practices B2B Marketing 63

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity. of overall company revenue. [1]

Marketing AI 68

Marketing AI Social Media Social Marketing B2B Marketing 68

B2B Marketing Exchange

MARCH 4, 2024

Coming to you from sunny Scottsdale is the 2024 B2B Marketing Exchange! Phyllis Davidson and Dan Glicksman highlighted the significant influence of AI in content production and promotion. They highlighted the need for brands to create emotional connections and prioritize long-term relationships over short-term gains.

B2B Marketing 52

B2B Marketing B2B Account Based Marketing ABM 52

Content Standard

DECEMBER 19, 2023

When I think about this trajectory and how it’s accelerating into 2024, it’s evident that marketing leaders must make two fundamental commitments to continue driving business growth. Brands who come out winners refocus and spend significantly more on marketing in a down economy than even in periods of growth.

Terms and Conditions 81

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 81

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Work Management 112

Work Management Marketing Management Software Product 112