Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. Congratulations to all our Education influencers who participated! 3 SJ White Contact SJ White Score: 54.05 4 Jair Pinto Ribeiro Volvo Group Contact Jair Pinto Ribeiro Score: 51.59

Education 127

Education B2B Thought Leadership Thought Leadership Lead Scoring 127

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! 3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 Pinter Score: 32.79

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 124

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated!

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Webbiquity

JANUARY 18, 2024

Coordinate cold emails advertising a product launch or special promotion with other forms of marketing. For sources, offer relevant whitepapers, industry reports, or reputable blogs and publications. Use a simple, clean visual design, making sure it’s easy to digest on both desktops and mobile devices.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. Congratulations to all our Legal & IP influencers who participated! 3 Julie Savarino Contact Julie Savarino Score: 77.19 4 Patrick J. Professor Jason Lau Score: 30.79

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. Congratulations to all our Diversity and Inclusion influencers who participated! Westover, PhD Score: 37.16

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Every customer interaction is important, whether on a desktop or mobile device.

B2B Marketing 106

B2B Marketing Trends B2B Planning 106

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. Congratulations to all our Security influencers who participated! 3 Tom Meehan, CFI CONTROLTEK Contact Tom Meehan, CFI Score: 59.56 4 Mark Lynd Netsync Contact Mark Lynd Score: 59.49 7 Yaroth Chhay ACLEDA Bank Plc.

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. Congratulations to all our Health & Safety influencers who participated! 3 Lisa Thee (Polvi) Humaxa Contact Lisa Thee (Polvi) Score: 98.67 4 Dr. McKenna Score: 31.33

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 77

Bannersnack

MARCH 18, 2024

Brands all over the world have noticed their effectiveness and are advertising more and more using Facebook videos to attract new audiences and generate more leads. Facebook research shows that 39% of people have discovered new brands or products as a result of watching a mobile video.

Facebook 52

Facebook Video Marketing Mobile Advertising Marketing Mix 52

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. However, in 2024, there’s a shift towards targeting the upper funnel. You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Thinkers360

FEBRUARY 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. Congratulations to all our Supply Chain influencers who participated! 3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56 4 Vladimer Botsvadze VladimerBotsvadze.com Contact Vladimer Botsvadze Score: 58.20

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

JANUARY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Mobility for 2024. Congratulations to all our Mobility influencers who participated! Join Enterprise Lite to work with all of these Mobility influencers! Join us today ! 8 Brian Burton, Ed.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

SocialPilot

JANUARY 15, 2024

According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. Video marketing is the fastest-growing type of marketing in digital advertising. In 2024, video content will make up for 82% of the internet traffic. Globally, more than 75% of videos are consumed via mobile devices.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Thinkers360

FEBRUARY 23, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2024. Congratulations to all our Design Thinking influencers who participated! 3 Dr. Agnis Stibe Score: 32.49 48 John Clark Spark Contact John Clark Score: 32.34 50 Andrey Golub ICOL Group Contact Andrey Golub Score: 31.99

B2B Thought Leadership 61

B2B Thought Leadership Design Thought Leadership Lead Scoring 61

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Congratulations to all who participated! There you can filter by any topic of interest from over 90 cutting-edge business, technology, and sustainability topics.

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 61

Thinkers360

FEBRUARY 2, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Cloud Computing for 2024. Congratulations to all our Cloud Computing influencers who participated! Join us today ! 3 Mark Lynd Netsync Contact Mark Lynd Score: 52.51 Mehmet Yildiz Score: 33.71 40 Derek Winchester #init6 Score: 32.72

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Thinkers360

JANUARY 26, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Culture for 2024. Top 50 Global Thought Leaders and Influencers on Culture 2024 Rank Picture Thought Leader Info Thought Leader Score 1 Jonathan H. Congratulations to all our Culture influencers who participated! Join us today !

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Thinkers360

FEBRUARY 9, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Predictive Analytics for 2024. Congratulations to all our Predictive Analytics influencers who participated! Contact Prof M Nazri Muhd Score: 100 2 Dr Djamila Amimer Mind Senses Global Contact Dr Djamila Amimer Score: 37.09 Tal Edgars M.Inst.D,

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Digilant

DECEMBER 7, 2023

Despite the tremendous growth, gaming is still overlooked by many advertisers. Often viewed as too “experimental,” advertisers are missing the power of video game marketing and a fantastic opportunity to reach vast groups of key audiences. minutes per day playing games on their mobile devices. Let’s dive in. 1.

Advertisements 59

Advertisements Advertising Marketing AI Trends 59

Valasys

FEBRUARY 5, 2024

In 2024, the digital marketing landscape is expected to undergo significant changes, with advancements in artificial intelligence, voice search optimization, video content, and various digital marketing channels. Video Content: Video content will continue to dominate digital marketing efforts in 2024.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

Digilant

JANUARY 25, 2024

In an era where digital transformation dictates where and how we consume content, the political advertising landscape needs a significant shift. The demographic landscape of media consumption underscores the necessity of rethinking how and where to allocate advertising budgets to effectively connect with voters.

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

SocialPilot

JANUARY 10, 2024

Moreover, 82% of all Pinterest users use the app on the mobile app. 82% of users use Pinterest on its mobile app. On Pinterest, advertisers may reach more than 200 million users. Quarter-on-quarter change in Pinterest’s advertising reach is +4.4%. More than 2 billion searches happen on Pinterest each month.

Statistics 65

Statistics Paid Content Stats Mobile Advertising 65

illumin

JANUARY 4, 2024

E-commerce has shown rapid growth this past decade, and Black Friday 2023 further exemplified how critical online shopping is for retail and advertisers. Mobile shopping had a come-up In addition to e-commerce, mobile purchasing saw significant growth on Black Friday 2023. Mobile shopping accounted for US$5.3

Mobile Advertising 101

Mobile Advertising Emarketing Marketing & Strategy Mobile Marketing 101

illumin

APRIL 25, 2024

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. billion growth projection in 2024 according to eMarketer. The second category is AVOD (advertising-based video on demand).

Cable 52

Cable Television marketing Mobile Advertising Broadcasting 52

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. billion in 2024.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Paid Search Agency Privacy 80

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Choozle

FEBRUARY 7, 2024

This blog explores the impact of this economic divide on consumer behavior and delves into how businesses can adapt their Go-to-Market (GTM) strategies to navigate these dynamic changes successfully. As explored in this blog, the impact of this economic divide on consumer behavior is profound.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 85

Martech

MARCH 8, 2024

Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report. The resources below are focused on AI for business; however, I also recommend using consumer-facing AI tools like the Copilot mobile app.

Marketing AI 102

Marketing AI Training Generation Budget Programs 102

Top Rank Marketing

AUGUST 18, 2023

percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data. B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3

B2B Marketing 89

B2B Marketing Linkedin B2B Social Marketing 89

illumin

OCTOBER 16, 2023

in 2024, continuing to grow and hold its critical spot in the ad market. Another consideration for retail is the growth of mobile ads. Overall, ad spending on mobile and non-mobile platforms is keeping pace with past years, increasing by only 12.2% It’s above average growth is expected to hit 12.2% this year and 14.2%

Spending 52

Spending Paid Search Agency Ads Emarketing 52

chiefmartech

JANUARY 1, 2024

Welcome to 2024! The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. I expect this will be a transformative year in martech.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

FunnelEnvy

FEBRUARY 5, 2024

Technical SEO checklist for better search engine rankings Technical SEO focuses on improving a website’s speed, security, mobile-friendliness, and user experience. Mobile-friendliness: Good mobile UX is a ranking signal on most search engines, including Google and Bing. What is PPC? Funnel Envy can help. The magic balance?

Paid Content 62

Paid Content PPC Traffic SEO 62

Top Rank Marketing

AUGUST 4, 2023

The post Elevate B2B Marketing News Weekly Roundup: B2B Buyers Refocus On ROI, Meta’s New Audio AI, & More Marketers Increasing Budgets appeared first on B2B Marketing Blog - TopRank®. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Matchcraft

MARCH 28, 2023

In this challenging economic climate, digital advertising is set to become an increasingly important area for businesses looking to stand out and reach buyers. In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98