Marketing Insider Group
JUNE 18, 2024
Image Source But as we stride into 2024, does this classic model still hold water? Video Source The AIDA Model dates back to 1898 when American advertising and sales pioneer E. Modern methods include digital advertisements that utilize eye-catching visuals and compelling messages. Elmo Lewis introduced it.
illumin
MARCH 5, 2024
Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The digital media scene has had a shake-up since 2024 began. The mobile segment is shifting as well – implementing changes towards more safeguards around personal data.
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Digilant
DECEMBER 19, 2023
Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. As brands, advertisers, agencies, platforms, and data providers, we have a duty to consumers to protect their privacy. Overall, data collaboration in the industry will be paramount.
illumin
FEBRUARY 20, 2024
The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising.
Martech
SEPTEMBER 3, 2024
Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey by mobile ad platform Mintegral. the world’s highest-ranking country in advertiser volume, saw modest growth over the last year.
Martech
JANUARY 5, 2024
In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.
illumin
DECEMBER 1, 2023
If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.
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