Marketing Insider Group
JUNE 18, 2024
Image Source But as we stride into 2024, does this classic model still hold water? Video Source The AIDA Model dates back to 1898 when American advertising and sales pioneer E. Modern methods include digital advertisements that utilize eye-catching visuals and compelling messages. Elmo Lewis introduced it.
illumin
MARCH 5, 2024
Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The digital media scene has had a shake-up since 2024 began. The mobile segment is shifting as well – implementing changes towards more safeguards around personal data.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digilant
DECEMBER 19, 2023
Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. As brands, advertisers, agencies, platforms, and data providers, we have a duty to consumers to protect their privacy. Overall, data collaboration in the industry will be paramount.
Martech
JULY 17, 2024
Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Fortunately, digital out-of-home advertising’s contextual targeting and accurate measurement make this simple to do. Are you getting the most from your stack?
Martech
JANUARY 5, 2024
In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.
illumin
FEBRUARY 20, 2024
The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising.
Thinkers360
JULY 21, 2024
Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Finance for 2024. com For advertising and sponsorship opportunities, please contact info@thinkers360.com. com The post Top 50 Global Thought Leaders and Influencers on Finance 2024 first appeared on Thinkers360.
Expert insights. Personalized for you.
258 
Let's personalize your content