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A quick, handy guide to mobile advertising

illumin

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising.

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2024 Partner Predictions with Oracle Advertising

Digilant

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. As brands, advertisers, agencies, platforms, and data providers, we have a duty to consumers to protect their privacy. Overall, data collaboration in the industry will be paramount.

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2024 Predictions: Retail media networks

Martech

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

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Future of DOOH: Predictions for 2024 and beyond

SmartBrief - Marketing

Digital out-of-home advertising has expanded rapidly over the past few years, advancing from traditional billboards to dynamic digital displays that captivate passersby with vibrant, interactive content. But what can we expect to see happening in DOOH in 2024 and beyond? Here are my thoughts.

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Programmatic advertising trends to watch in 2024

illumin

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

Coordinate cold emails advertising a product launch or special promotion with other forms of marketing. Use a simple, clean visual design, making sure it’s easy to digest on both desktops and mobile devices. While there’s a lot of leeway in this instance, it must be clear that your message is essentially an advertisement.

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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. However, in 2024, there’s a shift towards targeting the upper funnel. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel.